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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • E

    ESSEC Business School

    The fundamentals of hotel distribution

    Skills you'll gain: Hospitality Management, Hotels and Accommodations, Hotel Operations, Marketing Channel, Revenue Management, Direct Selling, Direct Marketing, Travel Arrangements, Booking (Sales), E-Commerce, Online Advertising, Growth Strategies, Strategic Partnership, Branding, Marketing Strategies, Web Design and Development, Content Optimization

    4.7 stars, 1.5K reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (1.5K) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • H

    Harvard Business School Online

    Introduction to Business Strategy

    Skills you'll gain: Value Propositions, Customer experience strategy (CX), Business Strategy, Strategic Thinking, Customer Retention, Business Strategies, Customer Analysis, Strategic Marketing, Corporate Strategy, Customer Insights, Cost Benefit Analysis, Revenue Management, Strategic Partnership, Return On Investment, Product Strategy, Competitive Analysis, Consumer Behaviour, Business, Branding, Customer experience improvement

    4.8 stars, 10 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.8 (10) · Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Packt

    Big Data on Kubernetes

    Skills you'll gain: Apache Spark, PySpark, Apache Kafka, Apache Airflow, Kubernetes, Containerization, Docker (Software), Amazon Bedrock, Data Pipelines, Data Engineering, Cloud-Native Computing, Big Data, Data Processing, AI Workflows, Generative AI, Google Cloud Platform, Data Infrastructure, Data Lakes, Data Architecture, Building Design

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • U

    University of Illinois Urbana-Champaign

    Entrepreneurship I: Laying the Foundation

    Skills you'll gain: Entrepreneurship, New Business Development, Business Modeling, Value Propositions, Strategic Thinking, Business Planning, Commercialization, Business Strategies, Ideation, Market Opportunities, Initiative and Leadership, Strategic Planning, Organizational Strategy, Fundraising and Crowdsourcing, Go To Market Strategy, Team Building, Team Management, Market Analysis, Resource Management, Relationship Building

    4.8 stars, 1.3K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (1.3K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • T

    Tecnológico de Monterrey

    Requerimientos, planeación, ejecución y medición de estrategias para redes sociales

    Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media Campaigns, Social Media Management, Social Media Content, Content Marketing, Communication Planning, Marketing Strategies, Social Media Analytics, Content Strategy, Strategic Communication, Campaign Planning, Integrated Marketing Communications, Campaign Management, Marketing, Customer Engagement, Communication Strategies, Goal Setting

    4.5 stars, 545 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.5 (545) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Michigan

    AI Literacy for Everyone

    Skills you'll gain: ChatGPT, Critical Thinking, AI literacy, Independent Thinking, Generative Model Architectures, Generative AI, Adaptability, Strategic Thinking, AI Enablement, Data Analysis, Organizational Leadership, Leadership Studies, AI powered creativity, Data Ethics, Large Language Modeling, AI Personalization, Model Training, Model Evaluation, AI Integrations, Prompt Engineering

    4.7 stars, 576 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (576) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • J

    JetBrains

    Python: Mastering Pandas Essentials

    Skills you'll gain: Pandas (Python Package), Exploratory Data Analysis, Data Manipulation, Data Transformation, Data Visualization, Data Wrangling, Pivot Tables And Charts, Data Analysis, Statistical Visualization, Data Import/Export, Data Cleansing, Data Processing, Data Preprocessing, Data Structures, Python Programming, Analysis, Data Management, Integrated Development Environments, Back-End Web Development, Software Development

    4.9 stars, 172 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.9 (172) · Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • G

    Google

    Google Data-Driven Decision Making

    Skills you'll gain: Data Visualization, Data Ethics, Dashboard Creation, Data Presentation, Performance Measurement, Data Literacy, Data Analysis, Business Intelligence Software, Tableau Software, Data Integrity, Stakeholder Engagement, Data Storytelling, Analysis, Prompt Patterns, Statistical Methods, Analytics, Stakeholder Communications, Visual Design, Spreadsheet Software, Verbal Communication Skills

    4.7 stars, 113 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (113) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • P

    Packt

    Claude AI for Creatives - Learn by Building Projects

    Skills you'll gain: Anthropic Claude, Claude Code, Visual Storytelling, AI powered creativity, Prompt Patterns, Prompt Engineering, Game Design, Work Breakdown Structure, Storytelling, Procedure Development, AI Workflows, Project Scoping, Ideation, Generative AI, Design Research, LLM Application, Brainstorming, Creativity, Project Documentation, Content Creation

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • S

    SkillUp

    AI SEO: Mastering Generative Engine Optimization (GEO)

    Skills you'll gain: Generative Engine Optimization (GEO), Content Performance Analysis, Search Engine Optimization, Content Optimization, Generative AI, Web Analytics and SEO, Keyword Research, Digital Marketing, Performance Measurement, Content Creation, Competitive Analysis, Semantic Web, Content Strategy, Artificial Intelligence, Web Content, Content Marketing, Content Development and Management, Analysis, Ethical Standards And Conduct, Data Strategy

    4.6 stars, 50 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (50) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Digital Banking & Fintech Transformation

    Skills you'll gain: Banking Services, Bank Regulations, Mobile Banking, Banking, Risk Management Framework, FinTech, Security Controls, Customer Relationship Management, Payment Systems, Cyber Risk, Financial Services, Cyber Attacks, Cybersecurity, Regulatory Requirements, Financial Inclusion, Financial Systems, Cloud Security, Blockchain, Risk Management, Governance

    4.9 stars, 19 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.9 (19) · Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Packt

    Media Training -Radio How to Speak Effectively on the Radio

    Skills you'll gain: Interviewing Skills, Media and Communications, Composure, Oral Expression, Electronic Media, Professionalism, Verbal Communication Skills, Constructive Feedback, Public Speaking, Communication, Communication Strategies, Concision, Rapport Building, Goal Setting

    Beginner · Course · 1 - 3 Months

    Category: New
    New
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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