• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • U

    University of Minnesota

    User Research and Design

    Skills you'll gain: UI/UX Research, User Research, Design Research, User Experience Design, User Experience, User Centered Design, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Ideation, User Interface (UI), UI/UX Strategy, Qualitative Research, User Interface (UI) Design, Surveys, User Story, Data Collection, Persona Development, Data Analysis, Interviewing Skills, People Analytics

    4.6 stars, 472 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.6 (472) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Professional IQ: Preventing and Solving Problems at Work

    Skills you'll gain: Active Listening, Influencing, Negotiation, Leadership, Professional Development, Personal Development, Conflict Management, Decision Making, Persuasive Communication, Rapport Building, Leadership Development, Relationship Building, Business Ethics, Professionalism, Communication, Relationship Management, Ethical Standards And Conduct, Interpersonal Communications, Communication Strategies, Personal Integrity

    4.6 stars, 150 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (150) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • V

    Vanderbilt University

    Generative AI Deep Research: Strategic AI Edge for Leaders

    Skills you'll gain: AI Enablement, Strategic Decision-Making, Strategic Thinking, Generative AI Agents, Procurement, Generative AI, Competitive Intelligence, Due Diligence, Purchasing, Strategic Sourcing, Consulting, Business Research, Research Reports, Talent Sourcing, Data-Driven Decision-Making, Leadership, Business Consulting, Technology Strategies, Agentic systems, Business Ethics

    4.7 stars, 133 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (133) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • D

    Duke University

    Applied Python Data Engineering

    Skills you'll gain: Data Visualization Software, PySpark, Data Visualization, Snowflake Schema, Data Storytelling, Site Reliability Engineering, Docker (Software), Databricks, Containerization, GitHub Copilot, Interactive Data Visualization, Plot (Graphics), Plotly, Data Pipelines, Kubernetes, Apache Spark, Apache Hadoop, Big Data, Data Science, Python Programming

    3.9 stars, 130 reviews, Intermediate, Specialization, 1 - 3 Months

    ★ 3.9 (130) · Intermediate · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • A

    Airbus Beyond

    Airbus Supply Chain Specialist

    Skills you'll gain: Procurement, Order Management, Inventory Management, Supply Chain Management, Supply Chain, Order Delivery, Inventory Control, Production Planning, Contract Management, Supply Management, Sustainability Reporting, Supplier Performance Management, Sustainable Systems, Sustainability Standards, Vendor Contracts, Environmental Social And Corporate Governance (ESG), Logistics, Risk Management, Negotiation, Billing & Invoicing

    4.6 stars, 52 reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.6 (52) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    Universidad Austral

    Publicidad Digital con Google AdWords

    Skills you'll gain: Google Ads, Campaign Management, Marketing Budgets, Pay Per Click Advertising, Keyword Research, Performance Metric, Contextual Advertising, Performance Analysis, Online Advertising, Digital Advertising, Budget Management, Search Engine Marketing, Advertising Campaigns, Paid media, Advertising, Bidding, Target Audience, Network Model

    4.6 stars, 281 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (281) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    STARWEAVER

    AI Product & Process Excellence

    Skills you'll gain: Business Process Modeling, Process Modeling, Responsible AI, Digital Transformation, Business Process Management, Business Process Improvement, Process Design, Product Management, AI Enablement, ChatGPT, Sustainable Development, Social Impact, Generative AI, Generative AI Agents, Customer Insights, Innovation, Sustainability Reporting, Prompt Engineering, Data Strategy, Business Strategy

    4.2 stars, 37 reviews, Intermediate, Specialization, 1 - 4 Weeks

    ★ 4.2 (37) · Intermediate · Specialization · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of California, Davis

    Secure Coding Practices

    Skills you'll gain: Threat Modeling, Open Web Application Security Project (OWASP), Secure Coding, Cryptography, Authentications, Exploit development, Encryption, Penetration Testing, Security Strategy, Security Testing, Data Security, Application Security, Exploitation techniques, Software Design, C and C++, Linux Administration, System Design and Implementation, Java, Programming Principles, Cybersecurity

    4.5 stars, 618 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.5 (618) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Copenhagen Business School

    Business Models For Sustainability

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Stakeholder Engagement, Sustainable Development, Stakeholder Management, Business Modeling, Innovation, Sustainable Systems, Organizational Strategy, Stakeholder Analysis, Marketing Communications, Business Strategies, Business Transformation, Case Studies, Communication Planning, Environmental Issue, Social Impact, Systems Thinking, Strategic Partnership, Value Propositions

    4.6 stars, 44 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (44) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • S

    Skillshare

    Beginner: Figma UI / UX Design Essentials

    Skills you'll gain: Layout Design, Interactive Design, UI/UX Strategy, User Experience, Persona (User Experience), User Flows, Graphic and Visual Design, Digital Design, Data Sharing, Design Reviews, Design Software, Color Matching, Version Control

    4.3 stars, 49 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.3 (49) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • E

    ESSEC Business School

    Negotiation, Mediation, and Conflict Resolution - Capstone Project

    Skills you'll gain: Mediation, Negotiation, Conflict Management, Intercultural Competence, Cultural Diversity, Case Studies, Analysis, Value Propositions, Peer Review, Process Design

    4.8 stars, 288 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.8 (288) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Commercial Awareness

    Skills you'll gain: Strategic Decision-Making, Business Acumen, Competitive Analysis, Sales Strategy, Strategic Thinking, Business Strategy, Business Leadership, Market Trend, Market Analysis, Business Strategies, Sales, Business Planning, Financial Acumen, Leadership, Campaign Planning, Financial Analysis, Marketing Strategies, Marketing, Market Dynamics, Consumer Behaviour

    4.4 stars, 18 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.4 (18) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…162163164…550

In summary, here are 10 of our most popular marketing strategy courses

  • User Research and Design: University of Minnesota
  • Professional IQ: Preventing and Solving Problems at Work: University of Illinois Urbana-Champaign
  • Generative AI Deep Research: Strategic AI Edge for Leaders: Vanderbilt University
  • Applied Python Data Engineering: Duke University
  • Airbus Supply Chain Specialist: Airbus Beyond
  • Publicidad Digital con Google AdWords: Universidad Austral
  • AI Product & Process Excellence: STARWEAVER
  • Secure Coding Practices: University of California, Davis
  • Business Models For Sustainability: Copenhagen Business School
  • Beginner: Figma UI / UX Design Essentials: Skillshare

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok