Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fundação Instituto de Administração
Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Analysis, Data Visualization, Data Presentation, Business Analytics, Regression Analysis, Business Valuation, Financial Acumen, Descriptive Statistics, Data Analysis, Data-Driven Decision-Making, Statistical Inference, Financial Accounting, Cash Flows, International Finance, Business Economics, Economics, Financial Policy, Economic Development
★ 4.7 (515) · Intermediate · Specialization · 3 - 6 Months
Skills you'll gain: Customer Complaint Resolution, Customer Service, De-escalation Techniques, Service Recovery, Customer Relationship Building, Active Listening, Customer Support, Overcoming Objections, Customer experience improvement, Customer Engagement, Verbal Communication Skills, Customer Retention, Expectation Management, Customer Relationship Management, Root Cause Analysis, Needs Assessment, Customer Insights, Trustworthiness
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Marketing Materials, Copywriting, Marketing Collateral, Generative AI, Content Marketing, Prompt Engineering, Content Creation, Marketing Strategies, Responsible AI, Digital Marketing Tools, ChatGPT
★ 4.3 (81) · Intermediate · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Business Analytics, Business Analysis, Financial Analysis, Strategic Decision-Making, Business Strategy, Strategic Thinking, Analytical Skills, Data-Driven Decision-Making, Complex Problem Solving, Analysis, Case Studies, Marketing, Consumer Behaviour, Decision Making, Organizational Effectiveness, Working Capital, Branding
★ 4.7 (161) · Mixed · Course · 1 - 3 Months
University of Michigan
Skills you'll gain: Network Analysis, Social Network Analysis, Network Model, Graph Theory, Data Analysis, Predictive Analytics, Python Programming, Algorithms
★ 4.6 (2.7K) · Intermediate · Course · 1 - 4 Weeks
STARWEAVER
Skills you'll gain: Hospitality Management, Hospitality Services, Hospitality, Hospitality and Food Services, Brand Management, Branding, Brand Marketing, Brand Strategy, Business Ethics, Digital Transformation, Sustainable Business, Market Dynamics, Corporate Sustainability, Quality Management, Customer experience improvement, Innovation
★ 4.4 (175) · Intermediate · Course · 1 - 4 Weeks

Dr. Ryan Ahmed
Skills you'll gain: Claude Code, Prompt Engineering, Anthropic Claude, Model Context Protocol, Agentic Workflows, AI Workflows, Presentations, AI Orchestration, Research Reports, Email Automation, Generative AI Agents, Business Modeling, Vibe coding, Microsoft Office, Financial Modeling, Microsoft Excel, Microsoft PowerPoint, Software Engineering, Data Analysis, Data Visualization
Beginner · Specialization · 3 - 6 Months

DeepLearning.AI
Skills you'll gain: Natural Language Processing, Recurrent Neural Networks (RNNs), Large Language Modeling, Artificial Neural Networks, Deep Learning, Tensorflow, Text Mining, Embeddings, Generative Model Architectures, Machine Learning Methods, Model Training
★ 4.5 (1.2K) · Intermediate · Course · 1 - 4 Weeks
Skills you'll gain: Campaign Planning, Customer experience strategy (CX), Experimentation, Customer experience improvement, Customer Insights, Trend Analysis, Customer Engagement, Customer Analysis, Customer Communications Management, Customer Data Management, Culture Transformation, Customer Retention, Customer Relationship Management, Organizational Development, Customer Service, Organizational Change, Performance Measurement, Customer Acquisition Management, Customer Support, Leadership Development
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Excel Formulas, Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Data Analysis, Data Synthesis, Data Presentation, Data Transformation, Data Cleansing, Data Manipulation
★ 4.6 (357) · Beginner · Course · 1 - 3 Months
Chris Croft Training
Skills you'll gain: Overcoming Objections, Selling Techniques, Closing (Sales), Consultative Selling, Sales, Solution Selling, Sales Presentation, Persuasive Communication, Sales Management, Relationship Building, Communication, Sales Prospecting, Account Management, Active Listening, Negotiation, Influencing, Customer Relationship Management, Business Development, Lead Generation, Emotional Intelligence
Mixed · Course · 1 - 3 Months

University of Glasgow
Skills you'll gain: NumPy, Scikit Learn (Machine Learning Library), Object Oriented Programming (OOP), Matplotlib, LLM Application, Machine Learning Methods, Applied Machine Learning, Large Language Modeling, Pandas (Python Package), Statistical Machine Learning, Development Environment, Model Training, Data Analysis, Generative AI, Data Structures, Programming Principles, Prompt Patterns, Python Programming, Prompt Engineering, Unit Testing
Intermediate · Course · 1 - 4 Weeks