• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • U

    University of Colorado Boulder

    International Supply Chains and Logistics

    Skills you'll gain: Transportation, Supply Chain, and Logistics, Transportation Operations, Purchasing, Logistics Management, Supply Chain Planning, Service Management, Manufacturing Operations, Demand Planning

    4.8 stars, 201 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (201) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Copenhagen

    Air Pollution – a Global Threat to our Health

    Skills you'll gain: Epidemiology, Pulmonology, Pollution Prevention, Environmental Issue, Sustainable Development, Public Health, Respiration, Health Disparities, Public Health and Disease Prevention, Environmental Science, Environmental Monitoring, Health Assessment, Environmental Engineering, Physiology, Chronic Diseases, Mitigation, Community Health

    4.8 stars, 1.5K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (1.5K) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • I

    Indian School of Business

    Creating a Portfolio

    Skills you'll gain: Portfolio Management, Portfolio Risk, Financial Trading, Investment Management, Performance Analysis, Financial Market, Securities Trading, Performance Measurement, Investments, Return On Investment, Risk Mitigation, Market Dynamics, Text Mining, Financial Regulations, Risk Management, Financial Regulation, Compliance Management, Risk Analysis, Regulatory Requirements, Benchmarking

    4.5 stars, 322 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (322) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    SkillsBooster Academy

    Generative AI Fundamentals for Everyone

    Skills you'll gain: Prompt Engineering, Large Language Modeling, Data Ethics, Google Gemini, Prompt Patterns, Responsible AI, AI literacy, LLM Application, Gemini, ChatGPT, Generative AI, Microsoft Copilot, Generative AI Agents, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), AI Workflows, Deepseek, Productivity, Automation, Business Operations

    4.8 stars, 127 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (127) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • Y

    Yale University

    Marchés financiers

    Skills you'll gain: Investment Banking, Financial Market, Financial Systems, Financial Regulations, Risk Management, Financial Regulation, Securities (Finance), Portfolio Risk, Finance, Governance, Financial Services, Portfolio Management, Capital Markets, Equities, Financial Trading, Securities Trading, Investments, Banking, Underwriting, Insurance

    4.8 stars, 103 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (103) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Introduction to Events Management

    Skills you'll gain: Event Management, Event Marketing, Event Planning, Logistics Management, Hospitality, Logistics, Hospitality Management, Planning, Budget Management, Operations Management, Coordinating, Budgeting, Vendor Management, Coordination, Plan Execution

    4.7 stars, 294 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (294) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • M

    Microsoft

    Microsoft Generative and Agentic AI Basics

    Skills you'll gain: Prompt Engineering, Generative AI, Agentic Workflows, AI Workflows, Generative AI Agents, AI Orchestration, Retrieval-Augmented Generation, Generative Model Architectures, Microsoft Azure, Agentic systems, Artificial Intelligence and Machine Learning (AI/ML), AI Security, LLM Application, Application Deployment, Responsible AI, ChatGPT, Artificial Intelligence, Artificial Neural Networks, Deep Learning, Machine Learning

    3.8 stars, 58 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 3.8 (58) · Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Create a Brand Awareness Survey in Qualtrics

    Skills you'll gain: Brand Awareness, Market Research, Strategic Marketing, Branding, Brand Marketing, User Feedback, Brand Strategy, Marketing, Brand Management, Research, User Research

    4.9 stars, 16 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.9 (16) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
  • S

    Shanghai Jiao Tong University

    Training and Practicing in English Public Speaking

    Skills you'll gain: Public Speaking, Oral Comprehension, Active Listening, Oral Expression, English Language, Verbal Communication Skills, Communication, Critical Thinking, Language Competency, Communication Strategies, Stress Management

    4.6 stars, 302 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (302) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • D

    Deep Teaching Solutions

    Accelerate Your Learning with ChatGPT

    Skills you'll gain: Prompt Engineering, Multimodal Prompts, Creative Thinking, AI Personalization, AI literacy, ChatGPT, Ideation, Creativity, Learning Strategies, Curiosity, Critical Thinking, Generative AI, Image Analysis, Artificial Intelligence, Constructive Feedback, Artificial Neural Networks

    4.8 stars, 557 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (557) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Analyzing Macro-Environmental Factors Using Creately

    Skills you'll gain: Competitive Analysis, Market Opportunities, Strategic Thinking, Business Strategy, New Business Development, Market Analysis, Business Analysis Tools, Business Analysis, Ideation, Entrepreneurship, Business Modeling, Analysis, Innovation, Business Research, Growth Strategies

    4.7 stars, 109 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.7 (109) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • P

    Peking University

    中级商务汉语——商务活动篇

    Skills you'll gain: Market Research, Greeting Customers, Outbound Calls, Cold Calling, Telephone Skills, Business Communication, Hotel Operations, Travel Arrangements, Language Learning, Hospitality, Business Correspondence, Oral Expression, Negotiation, Language Competency, Business Ethics, Showrooms, Sales Presentation, Events and Conferences, Business Writing, Verbal Communication Skills

    4.8 stars, 63 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.8 (63) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
1…162163164…469

In summary, here are 10 of our most popular market research courses

  • International Supply Chains and Logistics: University of Colorado Boulder
  • Air Pollution – a Global Threat to our Health: University of Copenhagen
  • Creating a Portfolio: Indian School of Business
  • Generative AI Fundamentals for Everyone: SkillsBooster Academy
  • Marchés financiers: Yale University
  • Introduction to Events Management: Coursera
  • Microsoft Generative and Agentic AI Basics: Microsoft
  • Create a Brand Awareness Survey in Qualtrics: Coursera
  • Training and Practicing in English Public Speaking: Shanghai Jiao Tong University
  • Accelerate Your Learning with ChatGPT: Deep Teaching Solutions

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok