• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • M

    Madecraft

    Public Relations Mistakes to Avoid

    Beginner · Course · 1 - 3 Months

    Category: New
    New
  • G

    Google

    Google Data-Driven Decision Making

    Skills you'll gain: Data Visualization, Data Ethics, Dashboard Creation, Data Presentation, Performance Measurement, Data Literacy, Data Analysis, Business Intelligence Software, Tableau Software, Data Integrity, Stakeholder Engagement, Data Storytelling, Analysis, Prompt Patterns, Statistical Methods, Analytics, Stakeholder Communications, Visual Design, Spreadsheet Software, Verbal Communication Skills

    4.7 stars, 113 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (113) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • T

    The State University of New York

    Big Data, Genes, and Medicine

    Skills you'll gain: Data Presentation, Bioinformatics, Big Data, Analytics, Data Mining, Health Informatics, R (Software), Biostatistics, Biomedical Technology, Informatics, Advanced Analytics, Medical Science and Research, Predictive Analytics, R Programming, Predictive Modeling, Statistical Programming, Statistical Analysis, Statistical Methods, Data Cleansing, Molecular Biology

    4.2 stars, 288 reviews, Advanced, Course, 1 - 3 Months

    ★ 4.2 (288) · Advanced · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Toronto

    Inclusive Analytic Techniques

    Skills you'll gain: Data Ethics, Data Collection, Quantitative Research, Qualitative Research, Data Analysis, Statistical Analysis, Analytical Skills, Analytics, Probability & Statistics, Regression Analysis, Research, Focus Group, Correlation Analysis, Diversity and Inclusion, Research Methodologies, Business Analytics, Data Synthesis, Statistical Inference, Community Outreach, Stakeholder Analysis

    4.8 stars, 99 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.8 (99) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Microsoft

    Building AI Cloud Apps with Microsoft Azure

    Skills you'll gain: GitHub Copilot, Responsible AI, Cloud Development, Microsoft Azure, Anomaly Detection, Image Analysis, Prompt Engineering, Prompt Patterns, Cloud Applications, Software Development, Text Mining, Unsupervised Learning, Cloud Deployment, Natural Language Processing, Data Store, Cloud Hosting, Data Storage, Computer Vision, Cloud Computing, Machine Learning

    4.4 stars, 795 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.4 (795) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • S

    Sage Publications

    Analyzing and Visualizing Political Data with SPSS

    Skills you'll gain: SPSS (Software), Plot (Graphics), SPSS, Data Visualization, Correlation Analysis, Statistical Visualization, Descriptive Statistics, Histogram, Data Visualization Software, Scatter Plots, Data Literacy, Statistical Reporting, Data Presentation, Statistical Software, Probability & Statistics, Political Sciences, Exploratory Data Analysis, Data Analysis, Statistical Inference, International Relations

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Microsoft

    AI-powered Customer Intelligence with Microsoft Copilot

    Skills you'll gain: Microsoft Copilot, Prompt Engineering, Customer Insights, Sales Strategy, Customer Analysis, Competitive Analysis, Sales Enablement, Microsoft 365, Persona Development, Data Cleansing, Sales Management, Sales, Customer Relationship Management (CRM) Software, Marketing Operations, Personalized Campaigns, Marketing Analytics, Data Validation, Anomaly Detection, Data Transformation, Spreadsheet Software

    4.5 stars, 101 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (101) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • M

    McMaster University

    Experimentation for Improvement

    Skills you'll gain: Experimentation, Scientific Visualization, Plot (Graphics), Data Visualization, Predictive Modeling, Pareto Chart, Predictive Analytics, Model Optimization, Regression Analysis, A/B Testing, Statistical Modeling, Process Optimization, Statistical Software, Statistical Methods, Analysis, Data Analysis Software, Mathematical Modeling, R Programming, Data Analysis, Statistical Analysis

    4.9 stars, 938 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.9 (938) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Colorado Boulder

    Master of Engineering in Engineering Management

    Skills you'll gain: Prompt Engineering, New Product Development, Model Based Systems Engineering, Model Evaluation, Generative AI, Financial Statement Analysis, Agile Project Management, Sustainable Business, Data Mining, Field-Programmable Gate Array (FPGA), Delegation Skills, Strategic Decision-Making, Real-Time Operating Systems, Object Oriented Design, Sampling (Statistics), Failure Analysis, Data Ethics, Goal Setting, Database Design, Data Visualization

    Degree · 1 - 4 Years

    Category: Job ready
    Job ready
  • P

    Packt

    AI-Driven Data Modeling Using ChatGPT and Copilot

    Skills you'll gain: Data Modeling, Data Architecture, Extract, Transform, Load, Star Schema, Database Design, Data Warehousing, Data Validation, MySQL Workbench, Data Quality, Data Pipelines, Data Mart, Test Data, Data Lakes, Power BI, Database Theory, SQL Server Integration Services (SSIS), Relational Databases, Generative AI Agents, SQL, Apache

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • A

    Amazon Web Services

    Gen AI Dev- Implement App Integration Patterns & Dev Tools

    Skills you'll gain: Generative AI, Infrastructure as Code (IaC), Model Deployment, Personalized Service, Maintainability, Software Development Tools, Prompt Engineering, AI Personalization, Software Development, Amazon Web Services, Customer Relationship Management, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Business Process Automation, Amazon DynamoDB, DevOps, Amazon S3, Cloud Computing, Machine Learning, Natural Language Processing

    Advanced · Course · 1 - 3 Months

    Category: New
    New
  • U

    University of California San Diego

    Big Data Integration and Processing

    Skills you'll gain: Apache Spark, Apache Hadoop, Data Integration, Big Data, Data Pipelines, Data Processing, Data Management, NoSQL, Database Management Systems, Analytics, Splunk, Database Systems, MongoDB, Pandas (Python Package), Query Languages, PostgreSQL

    4.4 stars, 2.4K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.4 (2.4K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
1…160161162…560

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok