• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • P

    Peking University

    医学统计学与SPSS软件(基础篇)

    Skills you'll gain: Statistical Hypothesis Testing, SPSS (Software), SPSS, Descriptive Statistics, Statistical Software, Statistical Analysis, Statistical Methods, Data Analysis Software, Correlation Analysis, Data Literacy, Regression Analysis, Statistical Inference, Probability & Statistics, Statistics, Quantitative Research, Sampling (Statistics), Biostatistics, Medical Science and Research, Analysis

    4.6 stars, 159 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.6 (159) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Glasgow

    Introduction to the Pharmaceutical Industry

    Skills you'll gain: Pharmaceuticals, Clinical Trials, Drug Development, Clinical Research Ethics, Clinical Research, Healthcare Ethics, Regulatory Requirements, Pharmacology, Regulatory Affairs, Healthcare Industry Knowledge, Medical Science and Research, Emerging Technologies, Regulatory Compliance, Precision Medicine, Law, Regulation, and Compliance, Biotechnology

    4.7 stars, 73 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (73) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • J

    Johns Hopkins University

    Precalculus through Data and Modelling

    Skills you'll gain: Data Literacy, Data Analysis, Applied Mathematics, Mathematical Modeling, Graphing, Trigonometry, R (Software), R Programming, General Mathematics, Data Modeling, Algebra, Systems Of Measurement, Mathematical Software, Correlation Analysis, Regression Analysis, Calculus, Business Mathematics, Geometry

    4.7 stars, 330 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (330) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • A

    Arizona State University

    Semiconductor Characterization

    Skills you'll gain: Semiconductors, Analytical Testing, Electronic Components, Engineering, Scientific, and Technical Instruments, Analytical Chemistry, Image Analysis, Electronics, Application Specific Integrated Circuits, Laboratory Equipment, Production Process, Test Equipment, Materials science, Electrical Engineering, Laboratory Testing, Manufacturing Processes, Process Control, Electronics Engineering, Structural Analysis, Laboratory Research, Laboratory Experience

    4.8 stars, 137 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.8 (137) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Minnesota

    Introduction to Integrative Therapies and Healing Practices

    Skills you'll gain: Treatment Planning, Contraindication, Manual Therapy, Patient Safety, Health Systems, Clinical Practices, Patient Evaluation, Health Promotion, Health Policy, Patient Education And Counseling, Drug Interaction, Patient-centered Care, Regulatory Compliance, Needs Assessment

    4.7 stars, 478 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (478) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • J

    Johns Hopkins University

    Principles of fMRI 2

    Skills you'll gain: Magnetic Resonance Imaging, Data Analysis, Correlation Analysis, Image Analysis, Statistical Analysis, Advanced Analytics, Network Analysis, Medical Imaging, Regression Analysis, Psychology, Time Series Analysis and Forecasting, Neurology, Statistical Modeling, Statistical Methods, Statistical Inference, Dimensionality Reduction, Model Evaluation

    4.7 stars, 249 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (249) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    ESCP Business School

    Doing Business in Europe

    Skills you'll gain: Cultural Diversity, Intercultural Competence, Supply Chain Management, Business Strategy, Business Development, Sustainable Business, Business Economics, Corporate Strategy, Global Marketing, Marketing, Market Dynamics, Market Opportunities, Innovation, Negotiation, Investments

    4.4 stars, 139 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.4 (139) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • D

    Dubai College of Tourism

    Introduction to Hospitality Revenue Management

    Skills you'll gain: Revenue Management, Market Share, Hotel Operations, Hotels and Accommodations, Market Intelligence, Competitive Analysis, Hospitality Management, Market Analysis, Key Performance Indicators (KPIs), Market Data, Benchmarking, Competitive Intelligence, Market Research, Hospitality, Performance Analysis, Performance Measurement, Technology Strategies, Data Analysis, Strategic Thinking, Data Visualization

    4.4 stars, 12 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.4 (12) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    Universidad de Palermo

    Introduction to Tourism and Hospitality

    Skills you'll gain: Hospitality, Hospitality Services, Hospitality Management, Climate Change Adaptation, Market Dynamics, Hospitality and Food Services, Sustainable Business, Digital Transformation, Hotels and Accommodations, Sustainable Development, Hotel And Restaurant Management, Travel Arrangements, Cultural Sensitivity, Environmental Issue, Hotel Operations, Food Services, Economic Development, Environment and Resource Management, Socioeconomics, Culture

    4.5 stars, 72 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (72) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • J

    Johns Hopkins University

    Data – What It Is, What We Can Do With It

    Skills you'll gain: Data Literacy, Data Visualization, Data Analysis, Research Design, Data Presentation, Descriptive Statistics, Analytics, Exploratory Data Analysis, Descriptive Analytics, Research Methodologies, Analysis, Statistics, Statistical Analysis, Quantitative Research, Statistical Methods, Probability & Statistics, Graphing

    4.6 stars, 186 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (186) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    U.S. Health Law Fundamentals

    Skills you'll gain: Health Care Procedure and Regulation, Health Systems, Medicaid, Medicare, Managed Care, Health Care, Personal Injury Law, Health Care Administration, Law, Regulation, and Compliance, Healthcare Ethics, Health Policy, Court Systems, Legal Risk, Plaintiff, Lawsuits, Informed Consent, Civil Law, Litigation and Civil Justice, Case Law, Adjudication

    4.9 stars, 270 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (270) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • V

    Vanderbilt University

    Faster Together, Enhancing the Recruitment of Marginalized Communities in Clinical Trials

    Skills you'll gain: Patient Communication, Informed Consent, Clinical Research, Community Outreach, Patient-centered Care, Clinical Trials, Health Equity, Health Disparities, Clinical Research Ethics, Patient Education and Support, Diversity Training, Research, Healthcare Ethics, Interpersonal Communications, Diversity Awareness, Community Health, Cultural Responsiveness, Rapport Building, Patient Referral, Diversity Equity and Inclusion Initiatives

    4.8 stars, 107 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (107) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
1…158159160…469

In summary, here are 10 of our most popular market research courses

  • 医学统计学与SPSS软件(基础篇): Peking University
  • Introduction to the Pharmaceutical Industry: University of Glasgow
  • Precalculus through Data and Modelling: Johns Hopkins University
  • Semiconductor Characterization: Arizona State University
  • Introduction to Integrative Therapies and Healing Practices: University of Minnesota
  • Principles of fMRI 2: Johns Hopkins University
  • Doing Business in Europe: ESCP Business School
  • Introduction to Hospitality Revenue Management: Dubai College of Tourism
  • Introduction to Tourism and Hospitality: Universidad de Palermo
  • Data – What It Is, What We Can Do With It: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok