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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • T

    Technion - Israel Institute of Technology

    Startup Entrepreneurship

    Skills you'll gain: Ideation, Innovation, Business Planning, Creative Problem-Solving, Creative Thinking, Value Propositions, Creativity, Entrepreneurship, Team Building, Operations Management, Problem Solving, Visionary, Business Strategy, Strategic Thinking, Initiative and Leadership, Market Research, New Product Development, Commercialization, Risk Management, New Business Development

    4.7 stars, 1.8K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (1.8K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • G

    Google

    The Path to Insights: Data Models and Pipelines

    Skills you'll gain: Data Modeling, Database Design, Extract, Transform, Load, Databases, Data Warehousing, Database Systems, Data Pipelines, Business Intelligence, Data Integrity, Data Validation, Data Mart, Business Process, Data Integration, Data Management, Data Quality, Data Transformation, Performance Testing

    4.7 stars, 730 reviews, Advanced, Course, 1 - 4 Weeks

    ★ 4.7 (730) · Advanced · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    Sage Publications

    Data Management and Cleaning for Research

    Skills you'll gain: Data Sharing, Data Quality, Data Management, Data Cleansing, Data Maintenance, Data Entry, Data Collection, Data Storage Technologies, Data Governance, Data Storage, Metadata Management, Data Ethics, Data Integrity, Data Manipulation, Data Validation, Data Wrangling, Data Literacy, Data Analysis, Document Management, Data Loss Prevention

    Intermediate · Course · 3 - 6 Months

    Category: New
    New
    Category: Preview
    Preview
  • P

    Packt

    Active Machine Learning with Python

    Skills you'll gain: MLOps (Machine Learning Operations), Model Training, Model Optimization, Applied Machine Learning, Model Evaluation, Convolutional Neural Networks, Machine Learning Methods, Image Analysis, Scikit Learn (Machine Learning Library), Computer Vision, Machine Learning, Sampling (Statistics), Continuous Monitoring, Data Collection, Python Programming, Big Data, Data Quality

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • U

    University of Colorado System

    Business Intelligence Concepts, Tools, and Applications

    Skills you'll gain: Business Intelligence, Business Intelligence Software, Decision Support Systems, Performance Measurement, Data Visualization, Business Analytics, Dashboard, Data Warehousing, MicroStrategy, Dashboard Creation, Performance Analysis, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Performance Reporting, Quality Improvement, Performance Improvement, Interactive Data Visualization, Business Reporting, Lean Six Sigma, Data Analysis

    4.5 stars, 655 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.5 (655) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    UNSW Sydney (The University of New South Wales)

    Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

    Skills you'll gain: Storytelling, Game Design, User Experience, User Experience Design, Ideation, Driving engagement, Content Creation, Storyboarding, Multimedia, Visual Storytelling, Augmented and Virtual Reality (AR/VR), Virtual Reality, Human Centered Design, Emerging Technologies, Qualitative Research

    4.7 stars, 965 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.7 (965) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • P

    Packt

    Reignition: Transform Your Startup Fast

    Skills you'll gain: Growth Strategies, Operational Analysis, Business Development, Entrepreneurship, Strategic Marketing, Business Transformation, Go To Market Strategy, Value Propositions, Operational Efficiency, Market Opportunities, New Business Development, Leadership Development, Brand Strategy, Organizational Development, Market Intelligence, Culture Transformation, Leadership, Self-Starter, Business Strategy, Business

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • A

    AI CERTs

    AI for Construction Management & Design

    Skills you'll gain: Construction Management, Responsible AI, Construction, Workflow Management, Decision Intelligence, General Construction and Construction Labor, Project Controls, AI Enablement, Generative AI Agents, Generative AI, Agentic systems, Project Risk Management, Agentic Workflows, Asset Management, AI Workflows, Risk Analysis, Forecasting, Facility Management and Maintenance, Maintenance, Repair, and Facility Services, Safety Assurance

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • H

    Harvard Business School Online

    Introduction to Business Strategy

    Skills you'll gain: Value Propositions, Customer experience strategy (CX), Business Strategy, Strategic Thinking, Customer Retention, Business Strategies, Customer Analysis, Strategic Marketing, Corporate Strategy, Customer Insights, Cost Benefit Analysis, Revenue Management, Strategic Partnership, Return On Investment, Product Strategy, Competitive Analysis, Consumer Behaviour, Business, Branding, Customer experience improvement

    4.8 stars, 10 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.8 (10) · Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • J

    John Wiley & Sons

    Enterprise Systems: ERP, CRM, and Supply Chain Management

    Skills you'll gain: Supply Chain Systems, Customer Relationship Management, Enterprise Resource Planning, Supply Chain, Supply Chain Management, Customer Relationship Management (CRM) Software, Supply Chain Planning, Information Systems, Systems Integration, Business Operations, Logistics Management, Inventory Management, Workflow Management, Customer Engagement, Vendor Management, Business Process Management, Data Management, Procurement, Resource Planning, Process Improvement

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Packt

    Python Natural Language Processing Cookbook

    Skills you'll gain: Prompt Patterns, Large Language Modeling, Natural Language Processing, Generative AI, LLM Application, Prompt Engineering, Text Mining, Retrieval-Augmented Generation, Unstructured Data, Embeddings, Hugging Face, Unsupervised Learning, Applied Machine Learning, OpenAI API, Machine Learning Methods, Python Programming, Statistical Machine Learning, Analysis, Data Visualization, Network Model

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • U

    University of Michigan

    AI Literacy for Everyone

    Skills you'll gain: ChatGPT, Critical Thinking, AI literacy, Independent Thinking, Generative Model Architectures, Generative AI, Adaptability, Strategic Thinking, AI Enablement, Data Analysis, Organizational Leadership, Leadership Studies, AI powered creativity, Data Ethics, Large Language Modeling, AI Personalization, Model Training, Model Evaluation, AI Integrations, Prompt Engineering

    4.7 stars, 576 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (576) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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