• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • F

    Fractal Analytics

    Generative AI for Developers

    Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, Generative Model Architectures, Code Review, Data Ethics, AI Workflows, AI literacy, Artificial Intelligence, Object Oriented Programming (OOP), Risking, Machine Learning Methods, Artificial Neural Networks, Maintainability, Computer Programming, AI powered creativity, Debugging, Problem Solving, Critical Thinking, Data Analysis

    4.6 stars, 430 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.6 (430) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Forecasting and Predictive Analytics Methods Pack

    Skills you'll gain: Time Series Analysis and Forecasting, Financial Forecasting, Forecasting, Trend Analysis, Advanced Analytics, Predictive Modeling, Predictive Analytics, Data-Driven Decision-Making, Business Analytics, Supervised Learning, Business Metrics, Market Data, Generative AI, Financial Management, Strategic Decision-Making, Market Intelligence, Statistical Analysis, Model Evaluation, Data Storytelling, Applied Machine Learning

    4.1 stars, 73 reviews, Intermediate, Specialization, 1 - 3 Months

    ★ 4.1 (73) · Intermediate · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    IE Business School

    Storytelling in Branding and Content Marketing

    Skills you'll gain: Storytelling, Content Marketing, Brand Strategy, Content Creation, Driving engagement, Drive Engagement, Branding, Brand Awareness, Advertising, Brand Loyalty, Journalism, Customer Engagement, Target Audience

    4.4 stars, 358 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.4 (358) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • R

    Rice University

    Principles of Economics: Microeconomics - Down to Business

    Skills you'll gain: Business Economics, Game Theory, Market Dynamics, Economics, Market Analysis, Supply And Demand, Operating Cost, Economics, Policy, and Social Studies, Cost Benefit Analysis, Public Policies, Cost Accounting, Consumer Behaviour, Policy Analysis, Research, and Development, Competitive Analysis, Environmental Issue, Production Process, Resource Allocation, Budgeting, Decision Making

    4.9 stars, 39 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.9 (39) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • K

    Korea Advanced Institute of Science and Technology(KAIST)

    Electrodynamics

    Skills you'll gain: electromagnetics, Electrical Engineering, Differential Equations, Physics, Electrical Systems, Materials science, Integral Calculus, Advanced Mathematics, Energy and Utilities, Applied Mathematics, Engineering Calculations, Engineering, Mechanics, Electronic Components, Engineering Analysis, Mathematical Modeling, Scientific Visualization

    4.7 stars, 987 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.7 (987) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    Network Dynamics of Social Behavior

    Skills you'll gain: Social Network Analysis, Network Analysis, Social Sciences, Sociology, Social Studies, Social Impact, Systems Thinking, Simulations, Culture, Graph Theory, Complex Problem Solving, Innovation

    4.6 stars, 402 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (402) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • I

    IBM

    Delivering Quality Work with Agility

    Skills you'll gain: Professionalism, Follow Through, Conscientiousness, Workflow Management, Ability To Meet Deadlines, Operational Efficiency, Accountability, Time Management, Agile Methodology, Plan Execution, Problem Solving, Planning, Process Improvement, Adaptability, Quality Improvement, Quality Management, Process Development, Communication Planning, Communication, Decision Making

    4.6 stars, 613 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (613) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    ESSEC Business School

    Évaluation & Mesure d'Impact Social

    Skills you'll gain: Social Impact, Return On Investment, Stakeholder Engagement, Program Evaluation, Sustainable Business, Philanthropy, Performance Measurement, Stakeholder Management, Stakeholder Analysis, Program Implementation, Surveys, Key Performance Indicators (KPIs), Performance Metric, Data Collection, Qualitative Research, Strategic Communication, Organizational Change, Resource Allocation

    4.6 stars, 100 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (100) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Create an Advertising Concept Testing Study in Qualtrics

    Skills you'll gain: Advertising Campaigns, Advertising, User Feedback, Marketing Materials, Business Research, Marketing, Market Research, Branding

    4.2 stars, 6 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.2 (6) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    Universidad de Palermo

    Plan de Negocios

    Skills you'll gain: Business Planning, Market Analysis, Value Propositions, Contingency Planning, Business Strategy, Market Opportunities, Risk Analysis, Financial Forecasting, Revenue Forecasting, Forecasting, Competitive Analysis, Project Risk Management, Financial Analysis, Business Research, Financial Modeling, Decision Making

    4.6 stars, 155 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (155) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Analyzing Macro-Environmental Factors Using Creately

    Skills you'll gain: Competitive Analysis, Market Opportunities, Strategic Thinking, Business Strategy, New Business Development, Market Analysis, Business Analysis Tools, Business Analysis, Ideation, Entrepreneurship, Business Modeling, Analysis, Innovation, Business Research, Growth Strategies

    4.7 stars, 109 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.7 (109) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • J

    Johns Hopkins University

    Outbreaks and Epidemics

    Skills you'll gain: Epidemiology, Infection Control, Infectious Diseases, Risk Analysis, Public Health, Investigation, Public Health and Disease Prevention, Emergency Response, Case Studies, Statistical Analysis, Molecular, Cellular, and Microbiology, Research Methodologies, Statistics, Report Writing

    4.8 stars, 778 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (778) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…153154155…469

In summary, here are 10 of our most popular market research courses

  • Generative AI for Developers: Fractal Analytics
  • Forecasting and Predictive Analytics Methods Pack: Coursera
  • Storytelling in Branding and Content Marketing: IE Business School
  • Principles of Economics: Microeconomics - Down to Business: Rice University
  • Electrodynamics: Korea Advanced Institute of Science and Technology(KAIST)
  • Network Dynamics of Social Behavior: University of Pennsylvania
  • Delivering Quality Work with Agility: IBM
  • Évaluation & Mesure d'Impact Social: ESSEC Business School
  • Create an Advertising Concept Testing Study in Qualtrics: Coursera
  • Plan de Negocios: Universidad de Palermo

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok