• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • U

    University of London

    Foundations of Data Science: K-Means Clustering in Python

    Skills you'll gain: Plot (Graphics), Data Visualization, Data Literacy, Statistical Methods, Data Science, Applied Machine Learning, Unsupervised Learning, Statistics, NumPy, Python Programming, Pandas (Python Package), Data Analysis, Machine Learning Algorithms, Descriptive Statistics, Data Processing, Analytics, Machine Learning, Data Manipulation

    4.6 stars, 735 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (735) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Colorado Boulder

    Integrated and Strategic Communication Campaigns

    Skills you'll gain: Strategic Communication, Communication Planning, Target Audience, Campaign Planning, Corporate Communications, Stakeholder Communications, Public Relations, Marketing Communications, Advertising Campaigns, Media Strategy, Brand Strategy, Communication Strategies, Integrated Marketing Communications, Target Market, Media and Communications, Media Planning, Branding, Earned Media, Brand Management, Business Strategy

    4.5 stars, 48 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (48) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    ESSEC Business School

    Negotiation Fundamentals

    Skills you'll gain: Negotiation, Active Listening, Oral Expression, Communication, Communication Strategies, Conflict Management, Interpersonal Communications, Strategic Partnership, Relationship Building, Diplomacy, Overcoming Objections, Value Propositions, Stakeholder Management, Selling Techniques

    4.7 stars, 1.7K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (1.7K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • M

    Macquarie University

    Strategic management: Be competitive

    Skills you'll gain: Business Strategy, Strategic Thinking, Customer Analysis, Organizational Strategy, Strategic Marketing, Growth Strategies, Corporate Strategy, Competitive Analysis, Business Planning, Market Analysis, Strategic Decision-Making, Market Opportunities, Value Propositions, Target Market, Organizational Effectiveness, Analysis, Innovation

    4.8 stars, 330 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (330) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • E

    Emory University

    Finance for Non-Financial Managers

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Analysis, Financial Acumen, Equities, Income Statement, Balance Sheet, Finance, Financial Data, Risk Management, Microsoft Excel, Return On Investment, Capital Budgeting, Spreadsheet Software, General Finance, Business Valuation, Cash Flows, Investments

    4.4 stars, 478 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.4 (478) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • L

    LearnKartS

    Azure Deployment Strategies, Containers, AKS, and Monitoring

    Skills you'll gain: Azure DevOps Pipelines, Containerization, CI/CD, Docker (Software), Azure DevOps, Cloud-Native Computing, Microsoft Azure, Continuous Integration, Kubernetes, Application Deployment, Continuous Deployment, Devops Tools, DevOps, Application Performance Management, Event Monitoring, Continuous Monitoring, Capacity Management, Test Planning, Disaster Recovery, Query Languages

    Advanced · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    STARWEAVER

    Rapport Mastery: Building Trust Quickly and Authentically

    Skills you'll gain: Active Listening, Rapport Building, Sales Training, Trustworthiness, Selling Techniques, Consultative Selling, Personal Attributes, Composure, Sales Development, Sales, Consultative Approaches, General Sales Practices, Verbal Communication Skills, Customer Relationship Building, Communication, Relationship Building, Communication Strategies, Customer Engagement, Empathy, Service Recovery

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • S

    SkillsBooster Academy

    Trupeer Tutorial: Screen Recordings to Videos & SOPs

    Skills you'll gain: Training Records Management, Writing and Editing, Video Production, Standard Operating Procedure, Technical Documentation, Media Production, Video Editing, Content Creation, Productivity Software, AI Workflows, Workflow Management, Brand Management, Learning Management Systems, Instructional Design, AI Integrations, Automation, Product Knowledge, Employee Onboarding, Business Operations, Data Management

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • C

    Chris Croft Training

    Decision Making: Complete Guide

    Skills you'll gain: Performance Measurement, Creative Problem-Solving, Decision Making, Creative Thinking, Creativity, Strategic Decision-Making, Innovation, Data-Driven Decision-Making, Cognitive flexibility, Data Literacy, Decision Tree Learning, Systems Of Measurement, Leadership, Data Analysis, Thought Leadership, Strategic Leadership, Initiative and Leadership, Data Strategy, Data Presentation, Creative Design

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • I

    IESE Business School

    Communicating with Presence

    Skills you'll gain: Persuasive Communication, Corporate Communications, Crisis Management, Media Relations, Public Speaking, Strategic Communication, Media and Communications, Communication Strategies, Storytelling, Verbal Communication Skills, Influencing, Communication, Media Strategy, Communication Planning, Oral Expression, Public Relations, Digital Media Strategy, Digital Marketing, Leadership, Stakeholder Communications

    4.8 stars, 204 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.8 (204) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • V

    Vanderbilt University

    AI Agents and Agentic AI with Python & Generative AI

    Skills you'll gain: Agentic systems, Generative AI Agents, Agentic Workflows, LLM Application, OpenAI API, AI Workflows, Tool Calling, Prompt Engineering, Prompt Patterns, Software Documentation

    4.6 stars, 474 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (474) · Beginner · Course · 1 - 3 Months

    Status: Top AI program
    Top AI program
    Status: Free trial
    Free trial
  • S

    S.P. Jain Institute of Management and Research

    Strategic Brand Management

    Skills you'll gain: Brand Strategy, Brand Management, Brand Marketing, Branding, Brand Awareness, Brand Loyalty, Product Lifecycle Management, Strategic Marketing, Marketing Management, Integrated Marketing Communications, Value Propositions, Cross-Channel Marketing, Portfolio Management, Competitive Analysis, Business Metrics, Consumer Behaviour, Business Valuation, Continuous Monitoring

    4.6 stars, 26 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (26) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
1…150151152…550

In summary, here are 10 of our most popular marketing strategy courses

  • Foundations of Data Science: K-Means Clustering in Python: University of London
  • Integrated and Strategic Communication Campaigns: University of Colorado Boulder
  • Negotiation Fundamentals: ESSEC Business School
  • Strategic management: Be competitive: Macquarie University
  • Finance for Non-Financial Managers: Emory University
  • Azure Deployment Strategies, Containers, AKS, and Monitoring: LearnKartS
  • Rapport Mastery: Building Trust Quickly and Authentically: STARWEAVER
  • Trupeer Tutorial: Screen Recordings to Videos & SOPs: SkillsBooster Academy
  • Decision Making: Complete Guide: Chris Croft Training
  • Communicating with Presence: IESE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok