• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • G

    Google

    Google People Management Essentials

    Skills you'll gain: Management Training And Development, Team Leadership, Team Performance Management, Goal-Oriented, Employee Coaching, Performance Management, Constructive Feedback, People Development, Goal Setting, Performance Appraisal, Delegation Skills, Drive Engagement, Culture Transformation, Team Collaboration, Internal Communications, Relationship Management, Resource Management, Empowerment, Team Motivation, Communication

    4.8 stars, 523 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (523) · Beginner · Specialization · 3 - 6 Months

    Category: Bestseller
    Bestseller
    Status: Free trial
    Free trial
  • E

    ESCP Business School

    Intercultural Management

    Skills you'll gain: Intercultural Competence, Team Management, Global Marketing, Cultural Sensitivity, Cultural Diversity, Cultural Responsiveness, Culture, Organizational Leadership, Diversity Training, Business Management, Human Resources, People Management, Human Resource Strategy, Business Communication, Leadership and Management, Negotiation, Business Leadership, Leadership, Communication Strategies, Human Resources Management and Planning

    4.6 stars, 462 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (462) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • H

    Harvard Business Review

    HBR Guide to Generative AI for Managers

    Skills you'll gain: Prompt Patterns, Management Training And Development, Business Writing, Strategic Leadership, Strategic Decision-Making, Generative AI, Problem Solving, Organizational Change, Business Leadership, Leadership and Management, AI Enablement, Complex Problem Solving, Strategic Thinking, Business Correspondence, Organizational Leadership, Team Leadership, Leadership Development, Change Management, Artificial Intelligence, Employee Coaching

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Michigan

    Mindware: Critical Thinking for the Information Age

    Skills you'll gain: Logical Reasoning, Data Analysis, Deductive Reasoning, Analytical Skills, Analysis, Experimentation, Critical Thinking, Data Literacy, Critical Thinking and Problem Solving, Statistical Methods, Bayesian Statistics, Science and Research, Research Design, Behavioral Economics, Decision Making, Cognitive flexibility, Regression Analysis, Statistical Inference, Forecasting, Adaptability

    4.8 stars, 1.5K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (1.5K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • J

    John Wiley & Sons

    Customer Success: Reducing Churn & Growing Revenue

    Skills you'll gain: Customer Success Management, Customer Retention, Brand Loyalty, Loyalty Programs, Customer Relationship Building, Customer Engagement, Customer Relationship Management, Customer Relationship Management (CRM) Software, Customer Acquisition Management, Customer experience strategy (CX), Software As A Service, Customer Data Management, Customer Advocacy, Customer Support, Customer Insights, Customer Service, Customer Analysis, Customer experience improvement, B2B Sales, Client Support

    Intermediate · Course · 3 - 6 Months

    Category: New
    New
    Category: Preview
    Preview
  • R

    Rutgers the State University of New Jersey

    Business Intelligence and Competitive Analysis

    Skills you'll gain: Competitive Intelligence, Competitive Analysis, Data Storytelling, Business Intelligence, Data-Driven Decision-Making, Business Analytics, Data Visualization, Data Analysis, Management Consulting, Business Strategy, Strategic Thinking, Consulting, Analysis, Market Analysis, Performance Analysis, Benchmarking, Key Performance Indicators (KPIs), Root Cause Analysis, Risk Analysis, Critical Thinking and Problem Solving

    4.4 stars, 257 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.4 (257) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    Sage Publications

    Statistics for Psychology

    Skills you'll gain: Research Design, Statistical Hypothesis Testing, Research, Science and Research, Statistical Methods, Research Methodologies, Quantitative Research, Probability & Statistics, Scientific Methods, Research and Design, Statistics, Sampling (Statistics), Correlation Analysis, Statistical Inference, Statistical Analysis, Statistical Modeling, General Science and Research, Sample Size Determination, Psychology, Data Analysis

    Beginner · Course · 3 - 6 Months

    Category: New
    New
    Category: Preview
    Preview
  • C

    Coursera

    Market Research Methods and Data Analysis Certificate

    Skills you'll gain: Data Storytelling, Qualitative Research, Market Research, Quantitative Research, Data-Driven Decision-Making, Benchmarking, Data Presentation, Descriptive Statistics, Competitive Analysis, Analytical Skills, Brand Awareness, Research Design, Market Dynamics, Data Collection, Data Literacy, Data Analysis, ChatGPT, Data Analysis Software, Microsoft Excel, R Programming

    4.5 stars, 263 reviews, Intermediate, Professional Certificate, 3 - 6 Months

    ★ 4.5 (263) · Intermediate · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
  • M

    Microsoft

    Introduction to Microsoft Dynamics 365

    Skills you'll gain: Customer Engagement, Sales Pipelines, Power BI, Customer Relationship Management (CRM) Software, Lead Generation, Customer Insights, Resource Allocation, Resource Planning, Scheduling, Customer Relationship Management, Sales Process, Sales Management, Sales Operations, Microsoft Teams, Order Management, Customer Service, Marketing, Marketing Automation, Prospecting and Qualification, Business Reporting

    4.5 stars, 87 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.5 (87) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Pennsylvania

    Effective Compliance Programs

    Skills you'll gain: Compliance Training, Compliance Management, Regulatory Compliance, Law, Regulation, and Compliance, Internal Communications, Regulatory Requirements, Procedure Development, Continuous Monitoring, Culture Transformation, Behavior Management, Disciplinary Procedures, Ethical Standards And Conduct, Psychology, Strategic Planning

    4.9 stars, 887 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.9 (887) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    Sage Publications

    Applied Statistics Using Stata

    Skills you'll gain: Time Series Analysis and Forecasting, Stata, Logistic Regression, STATA (Software), Quantitative Research, General Science and Research, Regression Analysis, Descriptive Statistics, Forecasting, Exploratory Data Analysis, Data Entry, Descriptive Analytics, Statistical Inference, Statistical Methods, Probability & Statistics, Statistical Analysis, Statistical Programming, Statistical Modeling, Data Import/Export, Data Analysis

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Packt

    Microsoft Teams 365 Fundamentals

    Skills you'll gain: Microsoft Teams, Microsoft 365, Team Building, Virtual Teams, Team Management, Collaboration, Collaborative Software, Meeting Facilitation, Internal Communications, User Accounts, Interpersonal Communications, Setting Appointments, File Management, Writing, Editing, Data Sharing, Scheduling, File Systems, Remote Access Systems

    Beginner · Course · 1 - 3 Months

    Category: New
    New
1…148149150…560

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok