• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • M

    Microsoft

    Data Factory & Orchestration

    Skills you'll gain: Data Pipelines, Dataflow, PySpark, Data Lakes, Microsoft Power Platform, Extract, Transform, Load, Data Quality, Apache Spark, Data Processing, Data Transformation, Data Manipulation, Data Architecture, Data Governance, Generative AI, Data Validation, AI Workflows, Data Import/Export, Cloud Storage, Debugging

    Advanced · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Michigan

    Inferential Statistical Analysis with Python

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Methods, Statistical Inference, Statistics, Bayesian Statistics, Probability & Statistics, Data-Driven Decision-Making, Statistical Analysis, Data Analysis, Sampling (Statistics), Jupyter, Analysis, Statistical Programming, Python Programming

    4.6 stars, 937 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (937) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • D

    DeepLearning.AI

    AI for Good

    Skills you'll gain: Model Evaluation, Fine-tuning, Disaster Recovery, Data Analysis, Jupyter, Artificial Intelligence and Machine Learning (AI/ML), Exploratory Data Analysis, Image Analysis, Machine Learning Algorithms, Model Training, Data Literacy, Data Ethics, Responsible AI, Emergency Response, Climate Change Adaptation, AI Workflows, Applied Machine Learning, Computer Vision, Supervised Learning, Natural Language Processing

    4.7 stars, 619 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.7 (619) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    Universidade de São Paulo

    UX / UI: Fundamentos para o design de interface

    Skills you'll gain: Usability Testing, Usability, User Interface and User Experience (UI/UX) Design, Wireframing, Information Architecture, User Interface (UI) Design, UI Components, User Experience Design, UI/UX Research, Prototyping, User Research, Style Guides, Layout Design, Web Content Accessibility Guidelines, Design Elements And Principles, Verification And Validation

    4.5 stars, 791 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.5 (791) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • D

    Dr. Ryan Ahmed

    Capstone Course: Build Your Personal Agent

    Skills you'll gain: Prompt Engineering, Agentic Workflows, Anthropic Claude, AI Workflows, AI Orchestration, Email Automation, Generative AI Agents, Prompt Patterns, LLM Application, Prompt Engineering Tools, Agentic systems, Vibe coding, Business Process Automation, Statistical Reporting, Excel Formulas, AI Personalization, Microsoft Excel, Workflow Management, Automation, Data Analysis Software

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    EDHEC Business School

    Investment Management with Python and Machine Learning

    Skills you'll gain: Investment Management, Portfolio Management, Text Mining, Portfolio Risk, Applied Machine Learning, Asset Management, Network Analysis, Investments, Data Visualization Software, Machine Learning Methods, Return On Investment, Statistical Machine Learning, Financial Statement Analysis, Financial Data, Market Data, Financial Management, Unstructured Data, Predictive Modeling, Web Scraping, Risk Management

    4.6 stars, 1.8K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (1.8K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • P

    Pearson

    Collaboration and Social Media Information Systems

    Skills you'll gain: Management Information Systems, Stakeholder Engagement, Strategic Communication, Social Media Management, Information Systems, Stakeholder Communications, Social Media, Stakeholder Management, Drive Engagement, Social Media Strategy, Communication Planning, Corporate Communications, Innovation, Brand Management, Collaborative Software, Internal Communications, Stakeholder Analysis, Professional Networking, Communication, Cross-Functional Collaboration

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • G

    Google Cloud

    Exploring Data Transformation with Google Cloud

    Skills you'll gain: Data Architecture, Data Governance, Cloud Storage, Data Strategy, Data Storage, Data Warehousing, Data Lakes, Data Management, Looker (Software), Google Cloud Platform, Data Infrastructure, Business Intelligence, Digital Transformation, Real Time Data, Business Transformation, Data-Driven Decision-Making, Data Transformation, Analytics, Cloud Solutions, Data Capture

    4.8 stars, 931 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (931) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • D

    Duke University

    Advertising and Society

    Skills you'll gain: Advertising, Media and Communications, Advertising Campaigns, Online Advertising, Digital Advertising, Electronic Media, Culture, Marketing Psychology, Diversity Marketing, Consumer Behaviour, Ethical Standards And Conduct

    4.8 stars, 991 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (991) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Chegg Skills

    Practical Prompt Engineering with AI

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Prompt Patterns, AI literacy, Multimodal Prompts, AI Workflows, Anthropic Claude, Data Visualization, Generative AI, Data Analysis, Productivity, Communication, Business Communication, Artificial Intelligence, Business Process Automation, Content Creation, Research, Critical Thinking, Problem Solving, Decision Making

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Washington

    Machine Learning: Classification

    Skills you'll gain: Classification Algorithms, Classification And Regression Tree (CART), Applied Machine Learning, Model Training, Logistic Regression, Supervised Learning, Predictive Modeling, Decision Tree Learning, Data Preprocessing, Model Evaluation, Text Mining, Machine Learning Algorithms, Feature Engineering, Data Cleansing, Scalability, Model Optimization, Risking, Machine Learning, Natural Language Processing, Probability & Statistics

    4.7 stars, 3.7K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.7 (3.7K) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Crea y diseña productos digitales en Canva

    Skills you'll gain: Canva (Software), Design, Digital Design, Design and Product, Design Elements And Principles, Product Design, Creative Design, Design Software, Graphic and Visual Design Software, Layout Design, Digital Assets, Intellectual Property, Web Analytics, Sales Enablement, Graphic Design, Journals, Marketing, Business Development

    4.5 stars, 444 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.5 (444) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
1…145146147…560

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok