• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • P

    Pearson

    Training and Performance

    Skills you'll gain: Employee Training, Performance Appraisal, Employee Retention, Workforce Development, Training and Development, Employee Onboarding, Training Programs, Management Training And Development, Employee Performance Management, Performance Management, Performance Review, New Hire Orientations, Human Resources, Human Resource Strategy, Human Resources Management and Planning, On-The-Job Training, Employee Engagement, Constructive Feedback, People Development, Talent Management

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • D

    DeepLearning.AI

    AI For Everyone (すべての人のためのAIリテラシー講座)

    Skills you'll gain: AI Product Strategy, Artificial Intelligence, AI Enablement, Artificial Neural Networks, Digital Transformation, Machine Learning Methods, AI literacy, Deep Learning, Technical Management, Applied Machine Learning, Machine Learning, Responsible AI, Data Ethics, Business Transformation

    4.7 stars, 308 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (308) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • J

    John Wiley & Sons

    Enterprise Systems: ERP, CRM, and Supply Chain Management

    Skills you'll gain: Supply Chain Systems, Customer Relationship Management, Enterprise Resource Planning, Supply Chain, Supply Chain Management, Customer Relationship Management (CRM) Software, Supply Chain Planning, Information Systems, Systems Integration, Business Operations, Logistics Management, Inventory Management, Workflow Management, Customer Engagement, Vendor Management, Business Process Management, Data Management, Procurement, Resource Planning, Process Improvement

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    Managing Social and Human Capital

    Skills you'll gain: Human Capital, People Management, Human Resource Strategy, Staff Management, Leadership and Management, Human Relations Movement, Decision Making, Organizational Structure, Organizational Effectiveness, Organizational Change, Organizational Leadership, Employee Performance Management, Team Motivation, Business Leadership, Strategic Decision-Making, Compensation and Benefits, Organizational Development, Change Management, Performance Appraisal, Compensation Strategy

    4.6 stars, 2.6K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (2.6K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Packt

    Business Intelligence Career Master Plan

    Skills you'll gain: Data Storytelling, Data Presentation, Business Intelligence, Tableau Software, Business Intelligence Software, Data Literacy, Interactive Data Visualization, Data-Driven Decision-Making, Data Wrangling, Analysis, Workflow Management, Business Analysis, Data Analysis, Business Analytics, Data Visualization Software, Data Visualization, Big Data, Business Requirements, Business Planning, Business

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • I

    IESE Business School

    Claves para Gestionar Personas

    Skills you'll gain: Human Resource Policies, Human Resources Management and Planning, Human Resource Strategy, Human Capital, Human Resources, People Management, Job Evaluation, Talent Management, People Development, Compensation Management, Compensation and Benefits, Compensation Strategy, Compensation Analysis, Workforce Management, Recruitment, Talent Recruitment, Employee Performance Management, Performance Appraisal, Leadership, Persona (User Experience)

    4.8 stars, 2.4K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (2.4K) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Brand Management: Strategies for a Strong Brand

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Marketing Analytics, Data-Driven Decision-Making, Sustainable Business, Governance, Stakeholder Engagement, Storytelling, Growth Strategies, Innovation, Communication

    4.7 stars, 193 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (193) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Microsoft

    Customer Service Excellence Capstone

    Skills you'll gain: Responsible AI, Customer Service, AI Personalization, AI Enablement, AI Integrations, Customer experience improvement, Customer Communications Management, Service Level, Interpersonal Communications, Service Design, Personalized Service, Customer Support, Customer experience strategy (CX), Decision Intelligence, Customer Engagement, Service Level Agreement, Decision Making, Workflow Management, Problem Solving, Data Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Pearson

    Organizational Structure and Culture

    Skills you'll gain: Organizational Structure, Organizational Change, Culture Transformation, Organizational Development, Organizational Strategy, Organizational Leadership, Change Management, Business Ethics, Organizational Effectiveness, Leadership and Management, Business Transformation, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Madecraft

    Achieving Results by Personalizing Your Sales Approach

    Skills you'll gain: B2B Sales, Sales Development, Prospecting and Qualification, Booking (Sales), Sales Enablement, Sales, Closing (Sales), Sales Process, General Sales Practices, Inside Sales, Sales Strategy, Sales Prospecting, Selling Techniques, Personalized Service, Personalized Campaigns, Customer experience improvement, Customer Engagement, Lead Generation, Customer Relationship Building, Customer Success Management

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • T

    The University of Tokyo

    Welcome to Game Theory

    Skills you'll gain: Game Theory, Socioeconomics, Analysis, Political Sciences, Biology

    4.7 stars, 2K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (2K) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • A

    Amazon Web Services

    Supply Chain Operations and Management

    Skills you'll gain: Supply Chain Systems, Reverse Logistics, Supply Chain Management, Transportation, Supply Chain, and Logistics, Supply Chain, Warehouse Operations, Supply Chain Planning, Operations Management, Inventory and Warehousing, Operations, Order Delivery, Transportation Operations, Warehousing, Logistics Management, Warehouse Management, Order Management Systems, Transportation Management, Supply Management, Enterprise Resource Planning, Customer Relationship Management

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
1…143144145…550

In summary, here are 10 of our most popular marketing strategy courses

  • Training and Performance: Pearson
  • AI For Everyone (すべての人のためのAIリテラシー講座): DeepLearning.AI
  • Enterprise Systems: ERP, CRM, and Supply Chain Management: John Wiley & Sons
  • Managing Social and Human Capital: University of Pennsylvania
  • Business Intelligence Career Master Plan: Packt
  • Claves para Gestionar Personas: IESE Business School
  • Brand Management: Strategies for a Strong Brand: Coursera
  • Customer Service Excellence Capstone: Microsoft
  • Organizational Structure and Culture: Pearson
  • Achieving Results by Personalizing Your Sales Approach: Madecraft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok