• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Pennsylvania

    Wharton Business Foundations Capstone

    Skills you'll gain: Peer Review, Project Design, Business, Marketing Planning, Analysis, Strategic Marketing, Business Planning, Marketing Strategy and Techniques, Marketing, Business Analysis, Strategic Thinking, Constructive Feedback, Business Strategy, Accounting, Writing, Finance, Financial Accounting

    4.7 stars, 431 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.7 (431) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • P

    Packt

    Excel Essentials Unlocked

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Excel Formulas, Data Entry, Data Cleansing, Productivity Software, Data Manipulation, Data Wrangling, Data Transformation, Data Analysis, Data Validation, Computer Literacy, Data Quality, Pareto Chart, Data Visualization, Data Preprocessing, Presentations

    Beginner · Course · 1 - 3 Months

    Category: New
    New
  • U

    University of Colorado Boulder

    Master of Science in Data Science

    Skills you'll gain: Prompt Engineering, New Product Development, Model Based Systems Engineering, Model Evaluation, Generative AI, Financial Statement Analysis, Agile Project Management, Sustainable Business, Data Mining, Field-Programmable Gate Array (FPGA), Delegation Skills, Strategic Decision-Making, Real-Time Operating Systems, Object Oriented Design, Sampling (Statistics), Failure Analysis, Data Ethics, Goal Setting, Database Design, Data Visualization

    Degree · 1 - 4 Years

    Category: Job ready
    Job ready
  • I

    IBM

    Foundations of AI Native Data Engineering

    Skills you'll gain: Infrastructure Architecture, Metadata Management

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    Sage Publications

    Article Acceptance to Promotion

    Skills you'll gain: Data Sharing, Blogs, Digital Publishing, Keyword Research, Promotional Strategies, Content Optimization, Web Analytics and SEO, Content Creation, Journals, Technical Communication, Media and Communications, Writing, Intellectual Property

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    SkillUp

    Generative AI for Product Strategy, UX, and Launch

    Skills you'll gain: New Product Development, Product Management, Product Development, Product Strategy, Product Lifecycle Management, Commercialization, Agile Product Development, Project Management Life Cycle, Product Roadmaps, Product Design, Google Gemini, Product Requirements, Generative AI, Stakeholder Management, Usability Testing, Competitive Analysis, User Experience, Ideation, Market Analysis, Financial Analysis

    4.5 stars, 854 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (854) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Maryland, College Park

    Innovation for Entrepreneurs: From Idea to Marketplace

    Skills you'll gain: Value Propositions, Business Modeling, Strategic Thinking, Market Analysis, Market Research, People Development, User Research, Market Intelligence, User Feedback, Target Market, Target Audience

    4.6 stars, 708 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (708) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    Sage Publications

    Using Large Datasets for Research

    Skills you'll gain: Big Data, Exploratory Data Analysis, Data Ethics, Research, Research Methodologies, Quantitative Research, Research Design, Qualitative Research, Data Access, Social Sciences, Data Management, Analysis

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • S

    Skillshare

    Graphic Design for Digital Campaign Assets

    Skills you'll gain: User Interface (UI), User Interface (UI) Design, Responsive Web Design, User Interface and User Experience (UI/UX) Design, User Experience Design, Digital Design, Web Design, User Experience, Adobe Illustrator, Adobe InDesign, Color Theory, Color Matching, Graphics Software, Creative Design, Adobe Creative Cloud, Style Guides, Design, Automation, Layout Design, Design Software

    4.6 stars, 15 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (15) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of California, Irvine

    Salesforce Basics

    Skills you'll gain: Salesforce, Sales Enablement, Data Management, Sales Process, Sales Development, Stakeholder Engagement, Customer Relationship Management (CRM) Software, Marketing Automation, Customer Relationship Management, Data Security, Security Management, Customer Engagement, User Accounts, Customer Success Management, Marketing Management, Cloud-Based Integration, Customer Communications Management, Account Management, Automation, Business Reporting

    4.2 stars, 222 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.2 (222) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • J

    John Wiley & Sons

    Information Security and Cybersecurity Essentials

    Skills you'll gain: Cybersecurity, Security Awareness, Computer Security Awareness Training, Cyber Attacks, Cyber Risk, Cyber Security Strategy, Information Systems Security, Security Management, Security Controls, Data Security, Computer Security, Risk Mitigation, Security Strategy, Incident Response, Risk Management, Vulnerability Management, Malware Protection, Encryption, Authorization (Computing), Authentications

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    Sage Publications

    Statistical Analysis in Political Science with SPSS

    Skills you'll gain: SPSS, SPSS (Software), Social Sciences, Political Sciences, Data Entry, Data Literacy, Research, Descriptive Statistics, Research Methodologies, Data Analysis, Science and Research, Statistical Analysis, Statistical Methods, Research Design, Statistical Software, Statistics, Quantitative Research, International Relations, Data Visualization, Statistical Inference

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
1…140141142…560

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok