• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • A

    AI CERTs

    AI for Legal Professionals

    Skills you'll gain: AI Integrations, Artificial Intelligence, Machine Learning Methods, Machine Learning Software, Machine Learning, Contract Management, Contract Compliance, Predictive Modeling, Ethical Standards And Conduct

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • M

    Michigan State University

    Become a Journalist: Report the News!

    Skills you'll gain: Interviewing Skills, Journalism, Media and Communications, Multimedia, Driving engagement, Electronic Media, Report Writing, Research Reports, Investigation, Research, Storytelling, Peer Review, Content Creation, Intelligence Collection and Analysis, Community Outreach, Ethical Standards And Conduct, International Relations, Data Collection, Rapport Building, Writing

    4.7 stars, 1.7K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (1.7K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    Positive Psychology: Martin E. P. Seligman’s Visionary Science

    Skills you'll gain: Positivity, Optimism, Resilience, Psychology, Persistence, Personal Development, Mental Health, School Psychology, Gerontology, Growth Mindedness, Creativity, Education and Training, Social Sciences, Relationship Building

    4.9 stars, 6.4K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (6.4K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    Universiteit Leiden

    Miracles of Human Language: An Introduction to Linguistics

    Skills you'll gain: Language Competency, Language Learning, Language Interpretation, Translation, and Studies, Language Disorders, Anthropology, Multilingualism, English Language, Communication Disorders, Cultural Diversity, Vocabulary, Grammar, Social Sciences, Sociology

    4.7 stars, 2.5K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (2.5K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • O

    O.P. Jindal Global University

    Program Design and Evaluation

    Skills you'll gain: Program Evaluation, Policy Development, Policy Analysis, Project Design, Program Standards, Public Policies, Program Implementation, Program Development, Resource Allocation, Social Impact, Economics, Policy, and Social Studies, Coordinating, Coordination, Stakeholder Engagement

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
  • A

    Alfaisal University | KLD

    الثقافة المالية | Financial Literacy

    Skills you'll gain: Cash Management, Cash Flows, Loans, Deposit Accounts, Financial Planning, Consumer Lending, Fraud detection, General Finance, General Lending, Loss Prevention, Banking Services, Budgeting, Financial Acumen, Financial Management, Banking, Wealth Management, Expense Management, Financial Inclusion, Cost Reduction

    4.9 stars, 166 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (166) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • A

    Alex Genadinik

    How to Hire an SEO Agency or Freelancer

    Skills you'll gain: Search Engine Optimization, Project Scoping, Contract Review, Case Studies, Proposal Development, Web Analytics and SEO, Needs Assessment, Performance Metric, Performance Measurement, Business Metrics, Recruitment, Interviewing Skills, Expectation Management, Generative Engine Optimization (GEO), Digital Marketing

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • P

    Politecnico di Milano

    Reaching Vulnerable Groups through Pandemic Policy

    Skills you'll gain: Patient Communication, Social Work, Health Disparities, Health Equity, Community and Social Work, Social Sciences, Community Health, Social Impact, Socioeconomics, Social Determinants Of Health, Health Policy, Public Health and Disease Prevention, Public Health, Public Policies, Community Outreach, Vulnerability, Cultural Responsiveness

    4.7 stars, 11 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.7 (11) · Mixed · Course · 1 - 3 Months

    Category: Free
    Free
  • B

    Banco Interamericano de Desarrollo

    Educación sobre cambio climático: entornos sostenibles

    Skills you'll gain: Climate Change Programs, Environment, Climate Change Adaptation, Water Resources, Environmental Resource Management, Hydrology, Sustainable Development, Environmental Issue, Health Education, Water Sustainability, Sustainable Systems, Land Management, Environment Health And Safety, Environmental Science, Community Development, Teaching, Natural Resource Management, Education and Training, Interactive Learning, Instructing

    4.8 stars, 58 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.8 (58) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    Aptly

    TikTok for Business

    Skills you'll gain: TikTok, Social Media Content, Social Media Marketing, Business Marketing, Content Scheduling, Brand Marketing, Social Media Strategy, Social Media, Content Creation, Marketing Strategies, Content Marketing, Marketing, Web Presence, Brand Awareness, Driving engagement, Content Strategy, Branding, Content Development and Management, Drive Engagement, Customer Engagement

    4.9 stars, 14 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (14) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Build a Full Website using WordPress

    Skills you'll gain: Content Management Systems, WordPress, Content Management, Web Presence, Web Content, Web Design, Web Design and Development, Web Development, System Configuration, Design, Marketing, Computer Science

    4.4 stars, 4.3K reviews, Advanced, Guided Project, Less Than 2 Hours

    ★ 4.4 (4.3K) · Advanced · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
  • D

    Duke University

    Dog Emotion and Cognition

    Skills you'll gain: Psychology, Learning Theory, Training Programs, Social Sciences, Experimentation, Research, Science and Research, Empathy & Emotional Intelligence, Scientific Methods, Non-Verbal Communication, Biology

    4.7 stars, 4.7K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.7 (4.7K) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
1…139140141…615

In summary, here are 10 of our most popular social media marketing courses

  • AI for Legal Professionals: AI CERTs
  • Become a Journalist: Report the News!: Michigan State University
  • Positive Psychology: Martin E. P. Seligman’s Visionary Science: University of Pennsylvania
  • Miracles of Human Language: An Introduction to Linguistics: Universiteit Leiden
  • Program Design and Evaluation: O.P. Jindal Global University
  • الثقافة المالية | Financial Literacy: Alfaisal University | KLD
  • How to Hire an SEO Agency or Freelancer: Alex Genadinik
  • Reaching Vulnerable Groups through Pandemic Policy: Politecnico di Milano
  • Educación sobre cambio climático: entornos sostenibles: Banco Interamericano de Desarrollo
  • TikTok for Business: Aptly

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok