• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • J

    Johns Hopkins University

    Regression Models

    Skills you'll gain: Regression Analysis, Statistical Analysis, Statistical Modeling, Logistic Regression, Data Science, Data Analysis, Statistical Methods, Model Evaluation, Probability & Statistics, Statistical Inference, Statistical Hypothesis Testing

    4.4 stars, 3.4K reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.4 (3.4K) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    Sage Publications

    Research Methods and Statistics in Psychology

    Skills you'll gain: Surveys, Survey Creation, Qualitative Research, Research Design, Descriptive Statistics, Statistical Hypothesis Testing, Research, Correlation Analysis, Quantitative Research, Experimentation, Scientific Methods, Statistical Methods, Probability & Statistics, Science and Research, Data Analysis, Statistical Analysis, Statistics, Research Methodologies, Statistical Inference, Psychology

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Packt

    Salesforce Platform App Builder Complete Training Program

    Skills you'll gain: Salesforce, Dashboard, Dashboard Creation, Data Management, Data Maintenance, Data Security, Information Management, Data Architecture, Data Entry, Data Sharing, Marketing Automation, Records Management, Process Design, Data Access, Application Lifecycle Management, Data Validation, Data Modeling, Database Design, Computational Logic, Relational Databases

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • I

    IESE Business School

    Finance for Managers

    Skills you'll gain: Financial Statements, Financial Management, Financial Acumen, Management Accounting, Finance, Business Metrics, Accounts Payable and Receivable, Business Analysis

    4.8 stars, 1.1K reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.8 (1.1K) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    IBM

    Data Scientist Career Guide and Interview Preparation

    Skills you'll gain: Professional Networking, Interviewing Skills, Professional Development, Marketing Materials, Data Science, Writing, Business Research, Portfolio Management, Job Analysis, Oral Expression, Problem Solving, Communication, Critical Thinking and Problem Solving

    4.8 stars, 411 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (411) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Microsoft

    Security, Governance & DevOps

    Skills you'll gain: Microsoft Azure, Azure DevOps, Azure DevOps Pipelines, Microsoft Power Platform, Enterprise Architecture, Power BI, Data Architecture, Enterprise Application Management, Git (Version Control System), Application Deployment, Continuous Deployment, Capacity Management, Version Control, Solution Delivery, Solution Architecture, Data Management, Data Pipelines, Process Validation, Data Security, Data Integrity

    Advanced · Course · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Michigan

    Data Science Ethics

    Skills you'll gain: Data Ethics, Data Validation, Data Management, Data Collection, Data Analysis, Algorithms, Social Impact, Bayesian Statistics, Policy Analysis

    4.7 stars, 1.3K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (1.3K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • E

    ESSCA School of Management

    Creative Innovation: Build Your Innovation with GenAI

    Skills you'll gain: Journey Mapping, Persona (User Experience), Design Thinking, Ideation, AI powered creativity, Innovation, Creative Thinking, Creativity, User Experience, Persona Development, Brainstorming, Human Centered Design, Creative Problem-Solving, Generative AI, AI literacy, User Research, Product Development, Customer Analysis, Customer Insights, Market Research

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • J

    John Wiley & Sons

    Information Security and Cybersecurity Essentials

    Skills you'll gain: Cybersecurity, Security Awareness, Computer Security Awareness Training, Cyber Attacks, Cyber Risk, Cyber Security Strategy, Information Systems Security, Security Management, Security Controls, Data Security, Computer Security, Risk Mitigation, Security Strategy, Incident Response, Risk Management, Vulnerability Management, Malware Protection, Encryption, Authorization (Computing), Authentications

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    Decision-Making and Scenarios

    Skills you'll gain: Cash Flow Forecasting, Data-Driven Decision-Making, Forecasting, Business Analytics, Quantitative Research, Financial Modeling, Financial Forecasting, Financial Statement Analysis, Strategic Decision-Making, Financial Statements, Revenue Forecasting, Risk Modeling, Decision Making, Capital Budgeting, Financial Analysis, Return On Investment, Cash Flows, Business Planning, New Business Development, Balance Sheet

    4.6 stars, 1.7K reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.6 (1.7K) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    SAS

    Getting Started with SAS Programming

    Skills you'll gain: SAS (Software), Statistical Reporting, Data Import/Export, Data Validation, Data Access, Data Manipulation, Statistical Programming, Exploratory Data Analysis, Data Analysis Software, Data Preprocessing, Data Analysis, Data Transformation, SQL, Data Presentation, Microsoft Excel, Descriptive Statistics

    4.8 stars, 3.2K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (3.2K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    SkillsBooster Academy

    AI for Content Creation

    Skills you'll gain: Prompt Engineering, Presentations, AI powered creativity, Marketing Automation, Generative AI, Content Creation, Generative AI Agents, Marketing Design, Brand Management, Brand Strategy, Multimedia, Strategic Marketing, Data Visualization, Brand Awareness, Visual Design, Interactive Data Visualization, Artificial Intelligence and Machine Learning (AI/ML), Video Editing, Persona Development, Responsible AI

    4.5 stars, 33 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (33) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
1…139140141…560

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok