• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • M

    Microsoft

    Product Launch and Post-Launch Management

    Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Quality Assurance and Control, Product Quality (QA/QC), Quality Assurance, Product Planning, Product Management, Release Management, Sales Strategy, New Product Development, Quality Monitoring, Performance Analysis, Technical Product Management, Promotional Strategies, Performance Measurement, Responsible AI, Marketing Planning, Product Improvement, Campaign Planning, Product Marketing

    4.6 stars, 63 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (63) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Create a Project Management Tracker using Microsoft Excel

    Skills you'll gain: Microsoft Excel, Project Management Software, Collaborative Software, Spreadsheet Software, Project Coordination, Project Management, Productivity Software, Microsoft Office, Project Planning, Data Validation

    4.6 stars, 922 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.6 (922) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
  • R

    Real Madrid Graduate School Universidad Europea

    Leadership and Talent Development in Football

    Skills you'll gain: Succession Planning, Empathy & Emotional Intelligence, Emotional Intelligence, Conflict Management, Active Listening, Smart Goals, Drive Engagement, Talent Recruitment, Team Performance Management, Goal Setting, Leadership Development, Self-Awareness, Talent Management, Organizational Leadership, Organizational Development, Leadership, Organizational Strategy, Team Motivation, Employee Coaching, Team Collaboration

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Columbia University

    Construction Finance

    Skills you'll gain: Project Finance, Construction Management, Real Estate, Commercial Construction, Cash Flows, Construction, Financial Modeling, Property and Real Estate, Cash Flow Forecasting, Risk Management, Finance, Project Risk Management, Lean Methodologies, Financial Analysis, Capital Budgeting, Financial Planning, Commercial Real Estate, Risk Analysis, Business Mathematics, Strategic Partnership

    4.8 stars, 1.1K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (1.1K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Build a mobile app with Google Sheets on Glide and no coding

    Skills you'll gain: No-Code Development, Mobile Development, Google Sheets, Application Development, Mobile Development Tools, Google Workspace, Application Design, Application Deployment, Development Testing, Spreadsheet Software, Data Structures, User Interface (UI), User Accounts, Persona (User Experience), Authentications, User Feedback, Web Development, Marketing

    4.5 stars, 694 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.5 (694) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • M

    Madecraft

    How to Build Virtual Accountability

    Skills you'll gain: Virtual Teams, Accountability, Trustworthiness, Accountability Frameworks, Team Oriented, Coordinating, Teamwork, Negotiation, Team Management, Team Building, Collaboration, Follow Through, Professionalism, Cooperation, Solution Delivery, Project Coordination, Strong Work Ethic, Expectation Management, Conflict Management, Persuasive Communication

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Microsoft

    Microsoft Copilot: Your Everyday AI Companion

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Data Ethics, Law, Regulation, and Compliance, Generative AI, Responsible AI, Data Governance, Microsoft 365, Personalized Campaigns, AI powered creativity, Sales Enablement, Marketing Automation, Customer experience improvement, Regulatory Compliance, Business Process Automation, Compliance Management, AI literacy, Campaign Management, AI Enablement, Critical Thinking

    4.5 stars, 268 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.5 (268) · Beginner · Specialization · 1 - 3 Months

    Status: Top AI program
    Top AI program
    Status: Free trial
    Free trial
  • E

    Edureka

    Generative AI for Business Process Automation

    Skills you'll gain: Prompt Engineering, Responsible AI, Prompt Engineering Tools, Business Workflow Analysis, Business Process Automation, Data Ethics, AI Enablement, Make.com, Generative AI, Workflow Management, AI Personalization, ChatGPT, Business Operations, Microsoft Copilot, Artificial Intelligence, Business Planning, Business Communication, Customer Engagement, Enterprise Application Management, Canva (Software)

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • Y

    Yonsei University

    Deep Learning for Business

    Skills you'll gain: Deep Learning, Artificial Intelligence and Machine Learning (AI/ML), Tensorflow, Artificial Neural Networks, Convolutional Neural Networks, Machine Learning Methods, Recurrent Neural Networks (RNNs), Technology Strategies, Business Strategy, Business Modeling, Business Strategies, Artificial Intelligence, Machine Learning, Company, Product, and Service Knowledge, Unsupervised Learning

    4.4 stars, 687 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.4 (687) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • P

    Packt

    High Performance with Java

    Skills you'll gain: Performance Tuning, Data Structures, Java Programming, Java, Performance Testing, Application Performance Management, Database Management, Database Architecture and Administration, Memory Management, Maintainability, Object Oriented Design, Databases, AI Integrations, Software Testing, Microservices, Algorithms, Application Frameworks, Scalability, SQL, Javascript

    Intermediate · Course · 3 - 6 Months

    Category: New
    New
  • L

    Lund University

    Greening the Economy: Lessons from Scandinavia

    Skills you'll gain: Sustainable Business, Sustainable Development, Sustainable Systems, Corporate Sustainability, Socioeconomics, Sustainability Standards, Economic Development, Environmental Social And Corporate Governance (ESG), Environmental Issue, Environment and Resource Management, Environmental Resource Management, Policy Analysis, Research, and Development, Economics, Policy Development, Environmental Policy, Business Strategies, Consumer Behaviour, Business Strategy, Climate Change Mitigation, Complex Problem Solving

    4.7 stars, 609 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (609) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Create a Targeted Ad With Facebook Audience Insights

    Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Advertising, Online Advertising, Social Media Campaigns, Paid media, Marketing, Social Media, Customer Data Management, Digital Marketing

    4.4 stars, 60 reviews, Advanced, Guided Project, Less Than 2 Hours

    ★ 4.4 (60) · Advanced · Guided Project · Less Than 2 Hours

    Category: Free
    Free
1…136137138…550

In summary, here are 10 of our most popular marketing strategy courses

  • Product Launch and Post-Launch Management: Microsoft
  • Create a Project Management Tracker using Microsoft Excel: Coursera
  • Leadership and Talent Development in Football: Real Madrid Graduate School Universidad Europea
  • Construction Finance: Columbia University
  • Build a mobile app with Google Sheets on Glide and no coding: Coursera
  • How to Build Virtual Accountability: Madecraft
  • Microsoft Copilot: Your Everyday AI Companion: Microsoft
  • Generative AI for Business Process Automation: Edureka
  • Deep Learning for Business: Yonsei University
  • High Performance with Java: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok