• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • D

    Dr. Ryan Ahmed

    Capstone Course: Build Your Personal Agent

    Skills you'll gain: Prompt Engineering, Agentic Workflows, Anthropic Claude, AI Workflows, AI Orchestration, Email Automation, Generative AI Agents, Prompt Patterns, LLM Application, Prompt Engineering Tools, Agentic systems, Vibe coding, Business Process Automation, Statistical Reporting, Excel Formulas, AI Personalization, Microsoft Excel, Workflow Management, Automation, Data Analysis Software

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    Universidade de São Paulo

    UX / UI: Fundamentos para o design de interface

    Skills you'll gain: Usability Testing, Usability, User Interface and User Experience (UI/UX) Design, Wireframing, Information Architecture, User Interface (UI) Design, UI Components, User Experience Design, UI/UX Research, Prototyping, User Research, Style Guides, Layout Design, Web Content Accessibility Guidelines, Design Elements And Principles, Verification And Validation

    4.5 stars, 791 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.5 (791) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • L

    Lund University

    AI, Business & the Future of Work

    Skills you'll gain: AI Product Strategy, AI Enablement, Organizational Strategy, Artificial Intelligence, Responsible AI, Business Transformation, Business Risk Management, AI literacy, Risk Analysis, AI Integrations, Automation, Thought Leadership, Data Ethics, Human Machine Interfaces

    4.6 stars, 2.6K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (2.6K) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • M

    Microsoft

    Influential Leadership

    Skills you'll gain: Conflict Management, Influencing, Accountability, Cross-Functional Collaboration, Emotional Intelligence, Leadership, Leadership Development, Negotiation, Storytelling, Professional Development, Persuasive Communication, Follow Through, Constructive Feedback, Growth Mindedness, Stakeholder Communications, Trustworthiness, Communication, Performance Management, People Development, Performance Review

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • A

    Amazon Web Services

    Gen AI Dev- Implement Data Security and Privacy Controls

    Skills you'll gain: Generative AI, Generative AI Agents, AWS Identity and Access Management (IAM), Role-Based Access Control (RBAC), Cloud Security, Identity and Access Management, Authorization (Computing), Security Controls, Data Security, Data Governance, Artificial Intelligence, Amazon Web Services, Prompt Engineering, Cloud Computing, Artificial Intelligence and Machine Learning (AI/ML), Cybersecurity, Governance, Machine Learning, Software Development, Natural Language Processing

    Advanced · Course · 1 - 4 Weeks

    Category: New
    New
  • M

    Macquarie University

    Visionary leadership, identity & motivation: Become a meaning maker

    Skills you'll gain: Brand Strategy, Thought Leadership, Brand Management, Branding, Employee Engagement, Drive Engagement, Organizational Leadership, Marketing Communications, Brand Awareness, Oral Expression, Strategic Communication, Strategic Leadership, Team Motivation, Motivational Skills, Storytelling, Leadership, Influencing, Performance Measurement, Verbal Communication Skills, Communication

    4.9 stars, 880 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.9 (880) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • D

    Duke University

    Advertising and Society

    Skills you'll gain: Advertising, Media and Communications, Advertising Campaigns, Online Advertising, Digital Advertising, Electronic Media, Culture, Marketing Psychology, Diversity Marketing, Consumer Behaviour, Ethical Standards And Conduct

    4.8 stars, 991 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (991) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • P

    Packt

    Microsoft Teams 365 Fundamentals

    Skills you'll gain: Microsoft Teams, Microsoft 365, Team Building, Virtual Teams, Team Management, Collaboration, Collaborative Software, Meeting Facilitation, Internal Communications, User Accounts, Interpersonal Communications, Setting Appointments, File Management, Writing, Editing, Data Sharing, Scheduling, File Systems, Remote Access Systems

    Beginner · Course · 1 - 3 Months

    Category: New
    New
  • G

    Google Cloud

    Exploring Data Transformation with Google Cloud

    Skills you'll gain: Data Architecture, Data Governance, Cloud Storage, Data Strategy, Data Storage, Data Warehousing, Data Lakes, Data Management, Looker (Software), Google Cloud Platform, Data Infrastructure, Business Intelligence, Digital Transformation, Real Time Data, Business Transformation, Data-Driven Decision-Making, Data Transformation, Analytics, Cloud Solutions, Data Capture

    4.8 stars, 931 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (931) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • R

    Real Madrid Graduate School Universidad Europea

    How We Got Here & Gap Analysis

    Skills you'll gain: Leadership Development, Self-Awareness, Talent Management, People Development, Training and Development, Talent Recruitment, Professional Development, Industrial and Organizational Psychology, Leadership Studies, Organizational Leadership, Team Leadership, Employee Coaching, Leadership, Organizational Development, People Management, Team Motivation, Organizational Strategy, Culture Transformation, Relationship Management, Team Collaboration

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Customer Analytics & Intelligence

    Skills you'll gain: Customer Retention, HubSpot CRM, Brand Awareness, Surveys, Survey Creation, Marketing Analytics, Google Analytics, Customer Analysis, Customer Service, Customer Relationship Management (CRM) Software, Customer Insights, Brand Loyalty, Customer Relationship Management, Customer Data Management, A/B Testing, AI Product Strategy, Target Audience, Data Analysis, Digital Marketing, Performance Measurement

    4.5 stars, 130 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.5 (130) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • J

    John Wiley & Sons

    Strategic Accounting: Analysis, Costing, and Decision-Making

    Skills you'll gain: Management Accounting, Cost Accounting, Financial Statements, Financial Statement Analysis, Financial Accounting, Accounting, Budget Management, Profit and Loss (P&L) Management, Financial Data, Internal Controls, Operating Cost, Financial Forecasting, Cost Control, Management Reporting, General Accounting, Financial Management, Financial Controls, Budgeting, Business Operations, Business Continuity

    Advanced · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
1…133134135…550

In summary, here are 10 of our most popular marketing strategy courses

  • Capstone Course: Build Your Personal Agent: Dr. Ryan Ahmed
  • UX / UI: Fundamentos para o design de interface: Universidade de São Paulo
  • AI, Business & the Future of Work: Lund University
  • Influential Leadership: Microsoft
  • Gen AI Dev- Implement Data Security and Privacy Controls: Amazon Web Services
  • Visionary leadership, identity & motivation: Become a meaning maker: Macquarie University
  • Advertising and Society: Duke University
  • Microsoft Teams 365 Fundamentals: Packt
  • Exploring Data Transformation with Google Cloud: Google Cloud
  • How We Got Here & Gap Analysis: Real Madrid Graduate School Universidad Europea

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok