• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • D
    A

    Multiple educators

    DeepLearning.AI Data Engineering

    Skills you'll gain: Data Store, Apache Airflow, Data Modeling, Data Pipelines, Data Storage, Data Storage Technologies, Data Architecture, Requirements Analysis, Data Processing, Data Warehousing, Query Languages, Data Preprocessing, Apache Hadoop, Requirements Elicitation, Vector Databases, Extract, Transform, Load, Data Lakes, Data Integration, Infrastructure as Code (IaC), Data Management

    4.7 stars, 625 reviews, Intermediate, Professional Certificate, 3 - 6 Months

    ★ 4.7 (625) · Intermediate · Professional Certificate · 3 - 6 Months

    Category: Job skills
    Job skills
    Status: Free trial
    Free trial
  • U

    University of Florida

    AI in Travel, Tourism, Hospitality & Event Management

    Skills you'll gain: Data Ethics, Machine Learning, Applied Machine Learning, Hospitality, Natural Language Processing, Responsible AI, Supervised Learning, Artificial Intelligence, Hospitality Management, AI Enablement, AI Personalization, AI literacy, Large Language Modeling, Reinforcement Learning, Event Management

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • U

    University of Colorado System

    Fundamentals of Global Energy Business

    Skills you'll gain: Petroleum Industry, Energy and Utilities, Oil and Gas, Market Dynamics, Strategic Thinking, Business Strategy, Business Analysis, Business Economics, Supply And Demand, Stakeholder Analysis, Stakeholder Engagement, Business Analytics, Economics, Stakeholder Management, Business Analysis Tools, Political Sciences, Resource Utilization, Environment and Resource Management, Natural Resource Management, Emerging Technologies

    4.6 stars, 509 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.6 (509) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    Universitat Autònoma de Barcelona

    ¿Cómo persuadir? Jugando con palabras, imágenes y números

    Skills you'll gain: Persuasive Communication, Presentations, Verbal Communication Skills, Visual Storytelling, Microsoft PowerPoint, Storytelling, Data Literacy, Analysis, Data Storytelling, Data Presentation, Persona (User Experience), Statistical Methods, Psychology

    4.4 stars, 3.3K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.4 (3.3K) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Illinois Urbana-Champaign

    Microeconomics Principles

    Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Business Economics, Behavioral Economics, Policy Analysis, Business, Business Operations, Socioeconomics, Revenue Management, Consumer Behaviour, Social Studies, Operations, Political Sciences, Social Sciences, Economics, Policy, and Social Studies, Business Strategy, Public Policies, Competitive Analysis, Market Analysis

    4.8 stars, 3.4K reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.8 (3.4K) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of London

    Foundations of Data Science: K-Means Clustering in Python

    Skills you'll gain: Plot (Graphics), Data Visualization, Data Literacy, Statistical Methods, Data Science, Applied Machine Learning, Unsupervised Learning, Statistics, NumPy, Python Programming, Pandas (Python Package), Data Analysis, Machine Learning Algorithms, Descriptive Statistics, Data Processing, Analytics, Machine Learning, Data Manipulation

    4.6 stars, 735 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (735) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • M

    Microsoft

    Microsoft Python Development

    Skills you'll gain: Web Scraping, Git (Version Control System), Data Structures, GitHub, Generative AI, Matplotlib, Data Visualization, Web Development, Version Control, Debugging, Data Literacy, Scripting, Flask (Web Framework), Plotly, Data Ethics, Containerization, DevOps, Automation, Data Analysis, Cloud Computing

    4.4 stars, 767 reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.4 (767) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job ready
    Job ready
    Status: Free trial
    Free trial
  • M

    Microsoft

    Microsoft Data Analysis with Python & R

    Skills you'll gain: Git (Version Control System), Data Visualization, Data Presentation, Generative AI, Version Control, Matplotlib, Exploratory Data Analysis, Data Cleansing, Pandas (Python Package), R Programming, Tidyverse (R Package), Ggplot2, Jupyter, Python Programming, Microsoft Visual Studio, Statistical Visualization, Data Storytelling, GitHub, NumPy, Machine Learning Methods

    4.4 stars, 694 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.4 (694) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Chris Croft Training

    Sales Questions Answered: Practical Advice

    Skills you'll gain: Price Negotiation, Sales, Consultative Selling, Sales Management, Sales Strategy, Closing (Sales), Sales Process, Overcoming Objections, Cold Calling, Negotiation, Account Management, Sales Prospecting, Relationship Building, Sales Pipelines, Call Center Experience, Customer Relationship Management, Communication, Business Development, Lead Generation, Customer Acquisition Management

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Pearson

    Growing a Business

    Skills you'll gain: Intellectual Property, Growth Strategies, Sales Process, Entrepreneurship, Commercialization, Business Strategy, Marketing, Strategic Partnership, Sales, Sustainable Business, Mergers & Acquisitions, Innovation, Strategic Decision-Making

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Madecraft

    Invest in Yourself: Crafting an Incredible Personal Brand

    Skills you'll gain: Brand Strategy, Brand Marketing, Campaign Planning, Professional Networking, Brand Management, Branding, Storytelling, Mentorship, Communication Planning, Strategic Communication, Personal Attributes, Web Presence, Professional Development, LinkedIn, Overcoming Obstacles, Self-Awareness, Personal Integrity, Relationship Building, Recognizing Others, Personal Development

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Microsoft

    Generative AI for Marketers

    Skills you'll gain: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Marketing, Personalized Campaigns, Content Creation, Marketing Operations, Marketing Analytics, Data-Driven Marketing, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Content Development and Management, Ideation, Data Analysis

    4.5 stars, 34 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.5 (34) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
1…133134135…560

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok