• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • C

    Coursera

    Product Analytics for Prioritization & Data-Driven Decisions

    Skills you'll gain: Data Storytelling, Data Presentation, Conversion Funnel Analysis, Strategic Prioritization, Web Analytics, Product Roadmaps, Business Analytics, Analytics, Predictive Modeling, Prioritization, Customer Analysis, Root Cause Analysis, Performance Analysis, Forecasting, User Flows, Performance Metric, Customer Retention, Data Capture, Resource Allocation, Statistical Methods

    Intermediate · Course · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Packt

    Atmosphere, AI, Famous Horror Mechanics, and Final Touches

    Skills you'll gain: Unreal Engine, Game Design, Video Game Development, Virtual Environment, Animation and Game Design, Computer Graphic Techniques, Artificial Intelligence, Cinematography

    Advanced · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • R

    Real Madrid Graduate School Universidad Europea

    Estrategias e innovación en marketing deportivo

    Skills you'll gain: Brand Management, Customer Engagement, Event Planning, Marketing, Strategic Communication, Storytelling, Marketing Strategy and Techniques, E-Commerce, Sustainability Reporting, Global Marketing, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Contract Management, Digital Marketing, Corporate Strategy, Virtual Teams, Influencing, Blockchain, Game Theory, Cross Platform Development

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Advanced Contract Testing with Pact and Beyond

    Skills you'll gain: API Testing, Integration Testing, Continuous Deployment, Microservices, Software Versioning, Test Script Development, Continuous Integration, Test Automation, CI/CD, API Design, Verification And Validation

    Advanced · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • E

    EDUCBA

    Communication Planning and Strategy

    Skills you'll gain: Communication Planning, Strategic Communication, Planning, Communication Strategies, Media Strategy, Strategic Planning, Media Planning, Stakeholder Communications, Media and Communications, Project Planning, Network Planning And Design, Communication Systems, Program Evaluation, Communication, Integrated Marketing Communications, Systems Development, Analysis, Influencing, Systems Design, Environment

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • U

    University of Maryland, College Park

    Sports Marketing and Today's College Athlete

    Skills you'll gain: Contract Review, Intellectual Property, Marketing, Web Presence, Brand Awareness, Marketing Effectiveness, Social Media Content, Branding, Marketing Communications, Brand Management, Brand Marketing, Commercialization, Marketing Strategies, Legal Risk, Market Opportunities, Higher Education, Civil Law, Case Law

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • E

    EDUCBA

    Investment Management and Capital Markets

    Skills you'll gain: Portfolio Management, Project Portfolio Management, Competitive Analysis, Portfolio Risk, Financial Market, Financial Systems, Securities Trading, Financial Trading, Investment Management, Project Management Office (PMO), Asset Management, Program Management, Investments, Equities, Organizational Strategy, Market Data, Return On Investment, Market Analysis, Capital Markets, Risk Management

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • B

    Board Infinity

    Forecasting for Marketers: Mastering Google Analytics

    Skills you'll gain: Financial Forecasting, Data-Driven Marketing, Cross-Channel Marketing, Marketing Budgets, Stakeholder Engagement, Data-Driven Decision-Making, Revenue Forecasting, Marketing Effectiveness, Marketing Planning, Web Analytics, Analytics, Data Presentation, Predictive Modeling, Trend Analysis, Dashboard, Dashboard Creation, Performance Reporting, Data Validation

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    STARWEAVER

    Fundamentals of Cyber Defense

    Skills you'll gain: Threat Detection, Endpoint Security, Hardening, Firewall, Cybersecurity, Cyber Threat Intelligence, Network Security, Cyber Attacks, Cyber Security Strategy, Threat Management, Cyber Operations, Authorization (Computing), Security Controls, Cyber Security Assessment, Network Monitoring, Cyber Risk, Data Security, Identity and Access Management

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • Y

    Yale University

    Vyombo vya Habari Dijitali kwa Matokeo ya Afya

    Skills you'll gain: Health Promotion, Health Education, Media and Communications, Social Impact, Web Content, Digital Analysis, Program Evaluation, Digital Communications, Persuasive Communication, Behavioral Economics, Driving engagement, Public Health, Survey Creation

    Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • E

    EDUCBA

    MonoGame Development: Build & Implement Blocks

    Skills you'll gain: Game Design, Object Oriented Programming (OOP), Video Game Development, Object Oriented Design, Computer Graphics, Computer Graphic Techniques, Visualization (Computer Graphics), Debugging

    Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Packt

    Building Idiomatic Rust with Traits and Collections

    Skills you'll gain: Rust (Programming Language), Data Structures, Code Reusability, Package and Software Management, Memory Management, Data Management

    Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
1…132133134…150

In summary, here are 10 of our most popular consumer behavior courses

  • Product Analytics for Prioritization & Data-Driven Decisions: Coursera
  • Atmosphere, AI, Famous Horror Mechanics, and Final Touches: Packt
  • Estrategias e innovación en marketing deportivo: Real Madrid Graduate School Universidad Europea
  • Advanced Contract Testing with Pact and Beyond: Coursera
  • Communication Planning and Strategy: EDUCBA
  • Sports Marketing and Today's College Athlete: University of Maryland, College Park
  • Investment Management and Capital Markets: EDUCBA
  • Forecasting for Marketers: Mastering Google Analytics: Board Infinity
  • Fundamentals of Cyber Defense: STARWEAVER
  • Vyombo vya Habari Dijitali kwa Matokeo ya Afya: Yale University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok