• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Pennsylvania

    Introduction to Programming with Python and Java

    Skills you'll gain: File I/O, Matplotlib, Object Oriented Design, Java, Object Oriented Programming (OOP), Data Analysis, Unit Testing, Pandas (Python Package), Java Programming, Plot (Graphics), Eclipse (Software), Application Development, Data Visualization, Data Structures, Data Science, Data Cleansing, Programming Principles, Computer Programming Tools, Python Programming, Computer Programming

    4.5 stars, 1.9K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (1.9K) · Beginner · Specialization · 3 - 6 Months

    Category: Bestseller
    Bestseller
    Status: Free trial
    Free trial
  • C

    Coursera

    Creating Engaging Content for Instagram

    Skills you'll gain: Photo/Video Production and Technology, Photography, Content Development and Management, Social Media Campaigns, Content Performance Analysis, Social Media, Brand Marketing, Social Media Analytics, Photo Editing, Visual Storytelling, Video Production, Brand Strategy, Content Scheduling, Video Editing, Drive Engagement, Driving engagement, Branding, Videography, Content Optimization, Writing

    3.8 stars, 46 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 3.8 (46) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    Automatic Data Processing, Inc. (ADP)

    ADP Entry-Level Payroll Specialist

    Skills you'll gain: Payroll Tax, Payroll, Payroll Systems, Payroll Processing, Payroll Administration, Payroll Reporting, Tax Compliance, Tax Management, Labor Compliance, Tax Returns, Tax Preparation, Compensation Management, Non-Profit Accounting, Data Entry, Income Tax, Workforce Management, Customer Service, Benefits Administration, Labor Law, Data Analysis

    4.7 stars, 821 reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.7 (821) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Bestseller
    Bestseller
    Status: Free trial
    Free trial
  • U

    University of Michigan

    Applied Text Mining in Python

    Skills you'll gain: Text Mining, Data Preprocessing, Natural Language Processing, Data Mining, Data Processing, Classification Algorithms, Unstructured Data, Feature Engineering, Data Manipulation, Data Cleansing, Python Programming, Applied Machine Learning, Unsupervised Learning, Model Training, Supervised Learning

    4.2 stars, 3.8K reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.2 (3.8K) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    Illinois Tech

    Business Management Essentials

    Skills you'll gain: Process Improvement, Process Management, Process Improvement and Optimization, Global Marketing, Business Process, Financial Statement Analysis, Organizational Leadership, Financial Statements, Brand Management, Leadership and Management, Financial Analysis, Marketing, Brand Strategy, People Management, Intercultural Competence, Financial Acumen, Leadership, Business Strategy, Financial Management, Data Analysis

    4.7 stars, 400 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.7 (400) · Intermediate · Specialization · 3 - 6 Months

    Category: Job skills
    Job skills
    Status: Free trial
    Free trial
  • I

    IBM

    Forecasting & Scenario Development with AI

    Skills you'll gain: Financial Forecasting, Forecasting, Demand Planning, Revenue Forecasting, Trend Analysis, Time Series Analysis and Forecasting, Contingency Planning, Responsible AI, Budgeting, Data-Driven Decision-Making, Predictive Analytics, Financial Analysis, Prompt Engineering, Prompt Patterns, Financial Planning, Risk Analysis, Model Evaluation, Decision Support Systems, Risk Management Framework, Performance Stress Testing

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Packt

    Introduction to Data Analysis with Python and Polars

    Skills you'll gain: Data Cleansing, Data Integration, Data Quality, Data Analysis Software, Data Manipulation, Data Wrangling, Data Transformation, Data Validation, Jupyter, Data Analysis, Programming Principles, Data Processing, Data Import/Export, Exploratory Data Analysis, Analytics, Development Environment, Python Programming, Command-Line Interface, Code Reusability

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • G

    Google

    The Power of Statistics

    Skills you'll gain: A/B Testing, Sampling (Statistics), Data Analysis, Analytics, Statistics, Descriptive Statistics, Statistical Analysis, Statistical Hypothesis Testing, Probability & Statistics, Advanced Analytics, Probability Distribution, Data Science, Statistical Inference, Statistical Programming, Statistical Methods, Probability, Python Programming

    4.8 stars, 914 reviews, Advanced, Course, 1 - 3 Months

    ★ 4.8 (914) · Advanced · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Copenhagen Business School

    Strategic Management

    Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Strategic Planning, Strategic Leadership, Organizational Strategy, Business Transformation, Brand Strategy, Corporate Strategy, Technology Strategies, Competitive Analysis, Global Marketing, Case Studies, Market Dynamics

    4.7 stars, 4.6K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.7 (4.6K) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Using Basic Formulas and Functions in Microsoft Excel

    Skills you'll gain: Excel Formulas, Spreadsheet Software, Microsoft Excel, Microsoft Office, Microsoft 365, Data Analysis, Gross Profit, Business Mathematics

    4.6 stars, 2.6K reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.6 (2.6K) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
  • A

    Adobe

    Creative Design Tools: Adobe Photoshop, Illustrator, Acrobat

    Skills you'll gain: Photo Editing, Adobe Illustrator, Adobe Photoshop, Adobe Acrobat, Typography, Color Theory, Document Management, Generative AI, Graphic Design, AI powered creativity, Graphic and Visual Design, Graphic and Visual Design Software, Adobe Creative Cloud, Document Control, Photography, Visual Storytelling, Adobe Firefly, Graphics Software, Workflow Management, Branding

    4.7 stars, 711 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.7 (711) · Beginner · Specialization · 1 - 3 Months

    Category: Job skills
    Job skills
    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    Regulatory Compliance

    Skills you'll gain: Compliance Training, Compliance Management, Regulatory Compliance, Health Insurance Portability And Accountability Act (HIPAA) Compliance, General Data Protection Regulation (GDPR), Medical Privacy, Law, Regulation, and Compliance, Legal Risk, Information Privacy, Governance Risk Management and Compliance, Personally Identifiable Information, Regulatory Requirements, Regulation and Legal Compliance, Internal Communications, Procedure Development, Data Security, Continuous Monitoring, Health Information Management, Risk Management, Business Strategy

    4.8 stars, 2.9K reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.8 (2.9K) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
1…129130131…559

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok