• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • S

    Scrum Alliance

    Ethical AI: Balancing Tech and Humanity

    Skills you'll gain: Responsible AI, Data Ethics, Trustworthiness, AI literacy, Scrum (Software Development), Sprint Retrospectives, Business Ethics, Agile Software Development, Artificial Intelligence, Accountability Frameworks, Generative AI, Agile Methodology, AI Workflows, Governance, Accountability, Supervision

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • N

    Northwestern University

    Leadership Communication for Maximum Impact: Storytelling

    Skills you'll gain: Leadership, Strategic Communication, Storytelling, Visual Storytelling, Media Relations, Stakeholder Communications, Persuasive Communication, Brand Strategy, Thought Leadership, Innovation, Crisis Management, Communication, Branding, Brand Awareness

    4.5 stars, 1.4K reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.5 (1.4K) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Pearson

    Principles of Macroeconomics

    Skills you'll gain: Supply And Demand, Financial Policy, Market Dynamics, International Finance, Financial Systems, Economics, Economic Development, Banking Services, International Relations, Production Process, Operational Efficiency, Consumer Behaviour, Financial Market, Banking, Policy Analysis, Research, and Development, Market Trend, Market Analysis, Public Policies, Economics, Policy, and Social Studies, Key Performance Indicators (KPIs)

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • I

    IBM

    Product Management: Capstone Project

    Skills you'll gain: Usability Testing, Product Lifecycle Management, Product Management, Product Planning, Product Roadmaps, Agile Product Development, Product Development, New Product Development, Competitive Analysis, Market Analysis, Product Requirements, Business Strategy, Demand Generation, Product Strategy, Marketing Planning, Marketing Collateral, Growth Strategies

    4.6 stars, 83 reviews, Advanced, Course, 1 - 3 Months

    ★ 4.6 (83) · Advanced · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Case Western Reserve University

    Leading Digital Innovation by Design

    Skills you'll gain: Digital Transformation, Design Thinking, Innovation, Digital Assets, Business Transformation, Human Centered Design, Digital Design, Digital Publishing, Systems Architecture, Enterprise Architecture, Business Modeling, Organizational Change, Organizational Structure, Experience Design, Business Logic, Performance Metric

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • M

    Madecraft

    How to Build Virtual Accountability

    Skills you'll gain: Virtual Teams, Accountability, Trustworthiness, Accountability Frameworks, Team Oriented, Coordinating, Teamwork, Negotiation, Team Management, Team Building, Collaboration, Follow Through, Professionalism, Cooperation, Solution Delivery, Project Coordination, Strong Work Ethic, Expectation Management, Conflict Management, Persuasive Communication

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Microsoft

    Microsoft Copilot: Your Everyday AI Companion

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Data Ethics, Law, Regulation, and Compliance, Generative AI, Responsible AI, Data Governance, Microsoft 365, Personalized Campaigns, AI powered creativity, Sales Enablement, Marketing Automation, Customer experience improvement, Regulatory Compliance, Business Process Automation, Compliance Management, AI literacy, Campaign Management, AI Enablement, Critical Thinking

    4.5 stars, 268 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.5 (268) · Beginner · Specialization · 1 - 3 Months

    Status: Top AI program
    Top AI program
    Status: Free trial
    Free trial
  • C

    Chegg Skills

    Introduction to Agile Project Management

    Skills you'll gain: Agile Project Management, Agile Methodology, Project Coordination, Project Management Software, Scrum (Software Development), Sprint Planning, Project Management, Collaborative Software, Project Management Life Cycle, Backlogs, Workflow Management, User Story, Project Planning, Risk Management, Change Management, Cross-Functional Collaboration, Strategic Planning, Leadership, Communication, Problem Solving

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    Edureka

    Generative AI for Business Process Automation

    Skills you'll gain: Prompt Engineering, Responsible AI, Prompt Engineering Tools, Business Workflow Analysis, Business Process Automation, Data Ethics, AI Enablement, Make.com, Generative AI, Workflow Management, AI Personalization, ChatGPT, Business Operations, Microsoft Copilot, Artificial Intelligence, Business Planning, Business Communication, Customer Engagement, Enterprise Application Management, Canva (Software)

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • Y

    Yonsei University

    Deep Learning for Business

    Skills you'll gain: Deep Learning, Artificial Intelligence and Machine Learning (AI/ML), Tensorflow, Artificial Neural Networks, Convolutional Neural Networks, Machine Learning Methods, Recurrent Neural Networks (RNNs), Technology Strategies, Business Strategy, Business Modeling, Business Strategies, Artificial Intelligence, Machine Learning, Company, Product, and Service Knowledge, Unsupervised Learning

    4.4 stars, 687 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.4 (687) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • P

    Packt

    High Performance with Java

    Skills you'll gain: Performance Tuning, Data Structures, Java Programming, Java, Performance Testing, Application Performance Management, Database Management, Database Architecture and Administration, Memory Management, Maintainability, Object Oriented Design, Databases, AI Integrations, Software Testing, Microservices, Algorithms, Application Frameworks, Scalability, SQL, Javascript

    Intermediate · Course · 3 - 6 Months

    Category: New
    New
  • L

    Lund University

    Greening the Economy: Lessons from Scandinavia

    Skills you'll gain: Sustainable Business, Sustainable Development, Sustainable Systems, Corporate Sustainability, Socioeconomics, Sustainability Standards, Economic Development, Environmental Social And Corporate Governance (ESG), Environmental Issue, Environment and Resource Management, Environmental Resource Management, Policy Analysis, Research, and Development, Economics, Policy Development, Environmental Policy, Business Strategies, Consumer Behaviour, Business Strategy, Climate Change Mitigation, Complex Problem Solving

    4.7 stars, 609 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (609) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
1…128129130…550

In summary, here are 10 of our most popular marketing strategy courses

  • Ethical AI: Balancing Tech and Humanity: Scrum Alliance
  • Leadership Communication for Maximum Impact: Storytelling: Northwestern University
  • Principles of Macroeconomics: Pearson
  • Product Management: Capstone Project: IBM
  • Leading Digital Innovation by Design: Case Western Reserve University
  • How to Build Virtual Accountability: Madecraft
  • Microsoft Copilot: Your Everyday AI Companion: Microsoft
  • Introduction to Agile Project Management: Chegg Skills
  • Generative AI for Business Process Automation: Edureka
  • Deep Learning for Business: Yonsei University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok