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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • S

    S.P. Jain Institute of Management and Research

    Consumer Behavior

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Surveys, Qualitative Research, Market Research, Marketing, Customer Analysis, Business-To-Consumer, Customer Insights, Behavioral Economics, Marketing Strategies, Research, Research Methodologies, Research Design, Digital Transformation, Business Ethics, Decision Making, Persuasive Communication, Influencing, Sociology

    Beginner · Course · 1 - 3 Months

    Category: New
    New
  • G

    Google

    Google Digital Customer Engagement

    Skills you'll gain: Email Marketing, Social Media Marketing, Point of Sale, Customer Relationship Building, Conversion Funnel Analysis, Brand Loyalty, Driving engagement, Customer Retention, Order Delivery, Social Media Management, Social Media Analytics, Drive Engagement, Social Media Content, Target Market, Customer Relationship Management, Customer Engagement, Digital Media Strategy, E-Commerce, Digital Marketing, Business Marketing

    4.9 stars, 69 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.9 (69) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • D

    DeepLearning.AI

    AI Python for Beginners

    Skills you'll gain: Large Language Modeling, Prompt Engineering, LLM Application, Artificial Intelligence, Jupyter, Python Programming, Data Analysis, Artificial Intelligence and Machine Learning (AI/ML), Generative AI Agents, AI Integrations, Data Literacy, Application Development, Scripting, Programming Principles, Automation, Computer Programming, Application Programming Interface (API), Package and Software Management, Data Structures

    4.8 stars, 254 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (254) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • J

    John Wiley & Sons

    Business Plans For Dummies

    Skills you'll gain: Business Planning, Business Strategy, Business Strategies, Business Ethics, Financial Statement Analysis, Plan Execution, Financial Statements, Competitive Analysis, Growth Strategies, Strategic Planning, Strategic Thinking, Competitive Intelligence, Business Modeling, Financial Forecasting, Culture Transformation, Strategic Decision-Making, Strategic Marketing, Portfolio Management, Market Analysis, Entrepreneurship

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • R

    Rutgers the State University of New Jersey

    Global Procurement and Sourcing

    Skills you'll gain: Strategic Sourcing, Supplier Management, Supply Management, Supplier Relationship Management, Supplier Performance Management, Negotiation, Supplier Quality Management, Vendor Management, Purchasing, Contract Negotiation, Request For Quotation (RFQ), Vendor Relationship Management, Price Negotiation, Procurement, Case Studies, Stakeholder Management, Contract Management, Market Analysis, Supplier Risk Management, Request for Proposal

    4.7 stars, 2.7K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (2.7K) · Beginner · Specialization · 3 - 6 Months

    Status: Trending right now
    Trending right now
    Status: Free trial
    Free trial
  • P

    Pearson

    Principles of Macroeconomics

    Skills you'll gain: Supply And Demand, Financial Policy, Market Dynamics, International Finance, Financial Systems, Economics, Economic Development, Banking Services, International Relations, Production Process, Operational Efficiency, Consumer Behaviour, Financial Market, Banking, Policy Analysis, Research, and Development, Market Trend, Market Analysis, Public Policies, Economics, Policy, and Social Studies, Key Performance Indicators (KPIs)

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • I

    Interactive Brokers

    Practical Guide to Trading

    Skills you'll gain: Derivatives, Equities, Futures Exchange, Risk Analysis, Financial Trading, International Finance, Investments, Securities Trading, Financial Market, Portfolio Risk, Risk Management, Financial Analysis, Financial Statement Analysis, Market Analysis, Market Data, Capital Markets, Investment Management, General Finance, Tax, Financial Accounting

    4.4 stars, 872 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.4 (872) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • P

    Packt

    The Business Analyst's Career Master Plan

    Skills you'll gain: Requirements Elicitation, Business Analysis, Process Analysis, Requirements Analysis, Business Systems Analysis, Systems Analysis, Professional Development, Analysis, Operational Analysis, Requirements Management, Business Analysis Tools, Business Requirements, Stakeholder Engagement, Business Analytics, Business Workflow Analysis, People Development, Consulting, Project Management Institute (PMI) Methodology, Business Communication, Creative Thinking

    Beginner · Course · 3 - 6 Months

    Category: New
    New
  • J

    Johns Hopkins University

    Practical Machine Learning

    Skills you'll gain: Model Evaluation, Predictive Modeling, Machine Learning Algorithms, Model Training, Machine Learning Methods, Feature Engineering, Supervised Learning, Machine Learning Software, Classification And Regression Tree (CART), Predictive Analytics, Applied Machine Learning, Data Preprocessing, R Programming, Classification Algorithms, Machine Learning, Random Forest Algorithm, Regression Analysis

    4.5 stars, 3.3K reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.5 (3.3K) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • G

    Google

    Análisis de Datos de Google

    Skills you'll gain: Data Storytelling, Presentations, Rmarkdown, Data Presentation, Data Cleansing, Data Visualization, Ggplot2, Data Validation, Spreadsheet Software, Data Visualization Software, Data Ethics, Data Analysis, Interactive Data Visualization, Data-Driven Decision-Making, Tableau Software, Data Processing, Dashboard, Business Analysis, Stakeholder Communications, File Management

    4.8 stars, 12K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.8 (12K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
  • P

    Pearson

    Preparing the Legal Foundation

    Skills you'll gain: Business Ethics, Target Market, Entrepreneurship, Ethical Standards And Conduct, Branding, Competitive Analysis, Legal Risk, Brand Strategy, Target Audience, Strategic Marketing, Business Planning, Organizational Structure, Regulation and Legal Compliance, Marketing, Brand Awareness, Regulatory Compliance, Law, Regulation, and Compliance, Commercial Laws, Marketing Strategies, Entrepreneurial Finance

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Toronto

    Plant Bioinformatic Methods

    Skills you'll gain: Bioinformatics, Network Analysis, Laboratory Reports, Molecular Biology, Research Reports, Molecular, Cellular, and Microbiology, Biology, R (Software), Informatics, Correlation Analysis, Data Visualization Software, Biotechnology, Scientific Visualization, Network Model, Data Analysis Software, Data Synthesis, Life Sciences, Data Analysis, Microbiology, Analysis

    4.7 stars, 2.2K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (2.2K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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