• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • C

    Chegg Skills

    Digital Advertising Creative and Optimization

    Skills you'll gain: A/B Testing, Digital Advertising, Content Performance Analysis, Advertising Campaigns, Online Advertising, Advertising, Content Optimization, Performance marketing, Marketing Design, Campaign Management, Content Creation, Digital Marketing, Marketing Materials, Performance Analysis, Data-Driven Marketing, Marketing Communications, Driving engagement, Content Strategy, Strategic Planning, Marketing Strategy and Techniques

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    SEL Capstone

    Skills you'll gain: Education and Training, Empathy & Emotional Intelligence, Teaching, Curriculum Planning, Professional Development, Emotional Intelligence, Higher Education, Storytelling, Self-Awareness

    4.7 stars, 67 reviews, Advanced, Course, 1 - 4 Weeks

    ★ 4.7 (67) · Advanced · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    STARWEAVER

    Procurement for Governments

    Skills you'll gain: Procurement, Strategic Sourcing, Legal Risk, Public Administration, Governance, Digital Transformation, Risk Management, Risk Mitigation, Sustainable Development, Business Ethics, Public Policies, Risk Analysis, Compliance Management, Mitigation, Ethical Standards And Conduct, Law, Regulation, and Compliance, Fraud detection, Regulatory Compliance, Stakeholder Engagement

    4.8 stars, 24 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.8 (24) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of California, Irvine

    Project Management & Other Tools for Career Development

    Skills you'll gain: Business Writing, Stakeholder Engagement, Negotiation, Project Planning, Creative Thinking, Project Performance, Business Correspondence, Stakeholder Communications, Concision, Project Management, Communication Planning, Project Risk Management, Planning, Editing, Performance Measurement, Teamwork, Risk Management, Emotional Intelligence, Relationship Building, Communication

    4.7 stars, 38K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (38K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of California, Irvine

    Identifying, Attracting, and Growing Your Digital Audience

    Skills you'll gain: Persona Development, Marketing Strategies, Digital Brand Strategy, Digital Media Strategy, Target Audience, Social Media Strategy, Social Media Marketing, Customer Analysis, Digital Marketing, Marketing Planning, Customer Acquisition Management, Customer experience improvement, Customer Engagement, Customer Retention, Social Media, Marketing, Target Market, Brand Management, E-Commerce, Experience Design

    4.7 stars, 306 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (306) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    Indian Institute for Human Settlements

    Housing Justice: A View from Indian Cities

    Skills you'll gain: Social Justice, Community Organizing, Public Policies, Community Development, Economics, Policy, and Social Studies, Sustainable Development, Community and Social Work, Social Impact, Policy Analysis, Socioeconomics, Advocacy, Land Management, Economics, Case Studies

    4.5 stars, 13 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.5 (13) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Geneva

    Langues et diversité: de la variation au plurilinguisme

    Skills you'll gain: Multilingualism, Language Interpretation, Translation, and Studies, Research Methodologies, Language Competency, Research, Language Learning, Cultural Diversity, Culture, Diversity Awareness, Data Collection, Teaching, Pedagogy, Media and Communications

    4.8 stars, 51 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (51) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    Universitat Autònoma de Barcelona

    Kit básico (para evitar los errores más frecuentes) de finanzas

    Skills you'll gain: Risk Management, Behavioral Economics, Asset Protection, Risk Mitigation, Loans, Financial Planning, Budgeting, General Finance, Budget Management, Loss Prevention, Psychology, Fraud detection, Decision Making, Empowerment

    4.6 stars, 145 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (145) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Toronto

    Introduction to Psychology

    Skills you'll gain: Psychology, Clinical Psychology, Mental Health Diseases and Disorders, Sensory Systems Analysis, Psychiatry, Mental Health Therapies, Human Development, Learning Theory, Psychotherapy, Mental Health, Social Sciences, Applied Behavior Analysis, Scientific Methods, Sociology, Neurology, Child Development, Experimentation

    4.9 stars, 5.4K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.9 (5.4K) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • V

    Vanderbilt University

    ChatGPT + Zapier: AI-Powered Email Mastery

    Skills you'll gain: Email Automation, Prompt Engineering, ChatGPT, Prompt Patterns, LLM Application, AI literacy, AI Enablement, Calendar Management, Organizational Skills, AI powered creativity, Generative AI, Artificial Intelligence, Large Language Modeling, Gmail, Generative AI Agents, AI Personalization, HubSpot CRM, Email Marketing, Google Sheets, Automation

    4.8 stars, 8.2K reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.8 (8.2K) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Creating Interactive Learning Videos with Edpuzzle

    Skills you'll gain: Education Software and Technology, Digital pedagogy

    4.7 stars, 186 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.7 (186) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    Universidad Austral

    La enseñanza de las Ciencias Naturales en la escuela primaria

    Skills you'll gain: Curiosity, Student Engagement, Drive Engagement, Investigation, Student-Centred Learning, Teaching, General Science and Research, Education and Training, Learning Strategies, Interactive Learning, Pedagogy, Scientific Methods, Science and Research, Instructing, K-12 pedagogy, Learning Theory, Instructional Strategies, Childhood Education and Development, Experimentation, Diversity and Inclusion

    4.8 stars, 131 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (131) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
1…127128129…615

In summary, here are 10 of our most popular social media marketing courses

  • Digital Advertising Creative and Optimization: Chegg Skills
  • SEL Capstone: University of Colorado Boulder
  • Procurement for Governments: STARWEAVER
  • Project Management & Other Tools for Career Development: University of California, Irvine
  • Identifying, Attracting, and Growing Your Digital Audience: University of California, Irvine
  • Housing Justice: A View from Indian Cities: Indian Institute for Human Settlements
  • Langues et diversité: de la variation au plurilinguisme: University of Geneva
  • Kit básico (para evitar los errores más frecuentes) de finanzas: Universitat Autònoma de Barcelona
  • Introduction to Psychology: University of Toronto
  • ChatGPT + Zapier: AI-Powered Email Mastery: Vanderbilt University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok