• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • L

    Ludwig-Maximilians-Universität München (LMU)

    竞争策略(中文版)

    Skills you'll gain: Game Theory, Business Strategy, Strategic Thinking, Competitive Analysis, Strategic Partnership, Product Strategy, Strategic Decision-Making, Go To Market Strategy, Market Dynamics, Product Development, New Product Development, Innovation, Decision Making, Coordination

    4.8 stars, 500 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (500) · Mixed · Course · 1 - 3 Months

    Category: Free
    Free
  • N

    National Academy of Sports Medicine

    Science of Diet and Exercise

    Skills you'll gain: Exercise Science, Nutrition and Diet, Nutrition Counseling, Nutritional Assessment, Sports Medicine, Nutrition Education, Physiology, Kinesiology, Endocrinology, Health And Wellness Coaching, Biochemistry, Stress Management, Systems Of Measurement

    4.6 stars, 448 reviews, Intermediate, Specialization, 1 - 4 Weeks

    ★ 4.6 (448) · Intermediate · Specialization · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    Business Models And Monetization Masterclass To Grow Revenue

    Skills you'll gain: Surveys, Overcoming Objections, Market Research, Business Development, Decision Making, Closing (Sales), Strategic Partnership, Marketing Planning, Survey Creation, Rapport Building, Strategic Decision-Making, Marketing Psychology, B2B Sales, Decisiveness, Business Modeling, Revenue Management, Price Negotiation, Search Engine Optimization, E-Commerce, Entrepreneurship

    4.5 stars, 22 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (22) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • W

    Wesleyan University

    Machine Learning for Data Analysis

    Skills you'll gain: Classification And Regression Tree (CART), Decision Tree Learning, Statistical Machine Learning, Predictive Modeling, Model Evaluation, Random Forest Algorithm, Applied Machine Learning, Predictive Analytics, Machine Learning Methods, Unsupervised Learning, Machine Learning Algorithms, Machine Learning, Model Training, Data Analysis, Data Science, Exploratory Data Analysis, Regression Analysis, Statistical Analysis, Python Programming

    4.2 stars, 328 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.2 (328) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    IE Business School

    Estrategia de precios

    Skills you'll gain: Product Strategy, Revenue Management, Strategic Marketing, Marketing Psychology, Market Dynamics, Gross Profit, Profit and Loss (P&L) Management, Cost Estimation, Consumer Behaviour, Customer Analysis, Market Research, Customer Insights, Sales, Competitive Analysis, Market Data

    4.7 stars, 376 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (376) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • T

    The University of Melbourne

    Alternative Approaches to Valuation and Investment

    Skills you'll gain: Financial Statement Analysis, Financial Analysis, Portfolio Risk, Investments, Investment Management, Financial Statements, Business Valuation, Capital Budgeting, Portfolio Management, Risk Modeling, Return On Investment, Risk Management, Finance, Risk Analysis, Financial Market, Risk Appetite, Corporate Finance, Cost Estimation, Decision Making, Correlation Analysis

    4.7 stars, 320 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (320) · Mixed · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica de Chile

    Buenas Prácticas en Libre Competencia

    Skills you'll gain: Compliance Management, Compliance Training, Regulatory Compliance, Law, Regulation, and Compliance, Competitive Analysis, Commercial Laws, Regulatory Requirements, Corporate Strategy, Market Dynamics, Business Ethics, Adjudication, Mergers & Acquisitions, Risk Management

    4.8 stars, 498 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.8 (498) · Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • A

    Arizona State University

    Materials Science for Technological Application

    Skills you'll gain: Materials science, Failure Analysis, Semiconductors, Manufacturing Processes, Mechanical Engineering, Chemical Engineering, Chemistry, Engineering, Structural Analysis, Production Process, Laboratory Testing, Mechanics, Physical Science, Process Engineering, Engineering Calculations, Engineering Analysis, Reliability, Technical Standard

    4.7 stars, 302 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (302) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • É

    École Polytechnique

    Comment rédiger et publier un article scientifique (Enseignement par projet)

    Skills you'll gain: Writing and Editing, Journals, Peer Review, Writing, General Science and Research, Digital Publishing, Technical Writing, Editing, Proofreading, Document Management

    4.6 stars, 129 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (129) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Figma, Sketch & Miro for UX Design

    Skills you'll gain: User Research, Prototyping, Wireframing, User Interface and User Experience (UI/UX) Design, Systems Design, User Flows, Collaborative Software, Design, Style Guides, Design Specifications, Peer Review, Interactive Design, Persona Development, User Interface (UI) Design, UI Components, Design Software, Ideation, Design Elements And Principles

    4.6 stars, 39 reviews, Intermediate, Professional Certificate, 3 - 6 Months

    ★ 4.6 (39) · Intermediate · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
  • M

    Microsoft

    AI-powered Customer Intelligence with Microsoft Copilot

    Skills you'll gain: Microsoft Copilot, Prompt Engineering, Customer Insights, Sales Strategy, Customer Analysis, Competitive Analysis, Microsoft 365, Persona Development, Data Cleansing, Sales Management, Sales, Customer Relationship Management (CRM) Software, Marketing Operations, Personalized Campaigns, Marketing Analytics, Sales Enablement, Data Validation, Anomaly Detection, Data Transformation, Spreadsheet Software

    4.5 stars, 101 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (101) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    B2B and Territory Sales Strategies and Techniques

    Skills you'll gain: Sales Territory Management, B2B Sales, Regional Sales, Selling Techniques, Sales Management, Consultative Selling, Sales, Sales Strategy, Market Analysis, Sales Process, Market Intelligence, Closing (Sales), Customer Relationship Management (CRM) Software, Competitive Intelligence, Customer Relationship Management, Negotiation

    4.5 stars, 130 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (130) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…125126127…469

In summary, here are 10 of our most popular market research courses

  • 竞争策略(中文版): Ludwig-Maximilians-Universität München (LMU)
  • Science of Diet and Exercise: National Academy of Sports Medicine
  • Business Models And Monetization Masterclass To Grow Revenue: Alex Genadinik
  • Machine Learning for Data Analysis: Wesleyan University
  • Estrategia de precios: IE Business School
  • Alternative Approaches to Valuation and Investment: The University of Melbourne
  • Buenas Prácticas en Libre Competencia: Pontificia Universidad Católica de Chile
  • Materials Science for Technological Application: Arizona State University
  • Comment rédiger et publier un article scientifique (Enseignement par projet): École Polytechnique
  • Figma, Sketch & Miro for UX Design: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok