• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Use Canva to Design Digital Course Collateral

    Skills you'll gain: Canva (Software), Color Theory, Color Matching, Developing Training Materials, Course Development, Design, Digital Design, Design Elements And Principles, Graphic Design, Creative Design, Graphic and Visual Design Software, Marketing, Social Media

    4.6 stars, 1.7K reviews, Advanced, Guided Project, Less Than 2 Hours

    ★ 4.6 (1.7K) · Advanced · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • M

    Madecraft

    A Day in the Life of a Data Scientist

    Skills you'll gain: Data Science, Data Analysis, Data Analysis Software, Technical Communication, Data Storytelling, Data Ethics, Analytics, Data-Driven Decision-Making, Business Analysis, Productivity, Data Presentation, Analytical Skills, Code Review, Process Design, Time Management, Data Visualization, Exploratory Data Analysis, Stakeholder Communications, Project Management, Python Programming

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • J

    Johns Hopkins University

    Statistical Inference

    Skills you'll gain: Statistical Inference, Statistical Hypothesis Testing, Probability & Statistics, Probability, Statistics, Bayesian Statistics, Statistical Methods, Statistical Modeling, Statistical Analysis, Probability Distribution, Sampling (Statistics), Sample Size Determination, Data Analysis

    4.2 stars, 4.5K reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.2 (4.5K) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of California, Irvine

    Salesforce Basics

    Skills you'll gain: Salesforce, Sales Enablement, Data Management, Sales Process, Sales Development, Stakeholder Engagement, Customer Relationship Management (CRM) Software, Marketing Automation, Customer Relationship Management, Data Security, Security Management, Customer Engagement, User Accounts, Customer Success Management, Marketing Management, Cloud-Based Integration, Customer Communications Management, Account Management, Automation, Business Reporting

    4.2 stars, 222 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.2 (222) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    IBM

    Business Intelligence (BI) Essentials

    Skills you'll gain: Business Intelligence, Data-Driven Decision-Making, Data Mining, Business Intelligence Software, Business Analytics, Data Analysis, Statistical Visualization, Data Management, Data Store, Data Collection, Data Visualization, Analytics, Data Warehousing, Data Wrangling, Extract, Transform, Load, Data Presentation, Statistical Analysis

    4.7 stars, 436 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (436) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • M

    Microsoft

    Microsoft Power BI and Power Platform for Productivity

    Skills you'll gain: Extract, Transform, Load, Star Schema, Microsoft Power Platform, Data Analysis Expressions (DAX), Data Storytelling, Microsoft Power Automate/Flow, Dashboard Creation, Dashboard, Microsoft Excel, Excel Formulas, Power BI, Data-Driven Decision-Making, Microsoft Copilot, Data Presentation, Power Platform Architecture & Technical Design, Spreadsheet Software, Data Modeling, Data Visualization, Data Analysis, Business Intelligence

    4.4 stars, 859 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.4 (859) · Beginner · Specialization · 3 - 6 Months

    Category: Job skills
    Job skills
    Status: Free trial
    Free trial
  • U

    University of California, Santa Cruz

    Bayesian Statistics

    Skills you'll gain: Bayesian Statistics, Time Series Analysis and Forecasting, Statistical Inference, Statistical Methods, R Programming, Forecasting, Statistical Programming, R (Software), Probability & Statistics, Statistical Modeling, Technical Communication, Probability, Statistics, Statistical Analysis, Statistical Reporting, Statistical Software, Probability Distribution, Data Analysis, Markov Model, Data Science

    4.6 stars, 3.5K reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.6 (3.5K) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • P

    PwC

    Problem Solving with Excel

    Skills you'll gain: Excel Formulas, Microsoft Excel, Data Cleansing, Spreadsheet Software, Data Validation, Complex Problem Solving, Data Analysis Software, Data Analysis, Statistical Methods, Workforce Development, Statistical Analysis

    4.7 stars, 5.5K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (5.5K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Geneva

    International Organizations Management

    Skills you'll gain: International Relations, Leadership and Management, Strategic Partnership, Marketing, Organizational Leadership, Fundraising, Business Management, Leadership, Governance, Organizational Structure, World History, Branding

    4.8 stars, 2K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (2K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • S

    Sage Publications

    Sales and Distribution Management

    Skills you'll gain: Sales Management, Supply Chain Planning, Sales Operations, Supply Chain, Supply Chain Systems, B2B Sales, Sales Strategy, Operations Management, Supply Management, Logistics Management, Consumer Behaviour, Supply Chain Management, Sales, Retail Sales, Conflict Management, Salesforce, Retail Store Operations, Cross-Channel Marketing, Team Leadership, Design

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • I

    IBM

    Introduction to Data Engineering

    Skills you'll gain: Data Store, Data Architecture, Apache Hadoop, Extract, Transform, Load, Relational Databases, Big Data, Data Storage, Databases, Operational Databases, Apache Spark, Data Storage Technologies, Data Lakes, Data Warehousing, Data Governance, Data Pipelines, Data Integration, Data Processing, SQL, NoSQL, Data Science

    4.7 stars, 3.7K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (3.7K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • R

    Rutgers the State University of New Jersey

    Global Procurement and Sourcing

    Skills you'll gain: Strategic Sourcing, Supplier Management, Supply Management, Supplier Relationship Management, Supplier Performance Management, Negotiation, Supplier Quality Management, Vendor Management, Purchasing, Contract Negotiation, Request For Quotation (RFQ), Vendor Relationship Management, Price Negotiation, Procurement, Case Studies, Stakeholder Management, Contract Management, Market Analysis, Supplier Risk Management, Request for Proposal

    4.7 stars, 2.7K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (2.7K) · Beginner · Specialization · 3 - 6 Months

    Status: Trending right now
    Trending right now
    Status: Free trial
    Free trial
1…121122123…559

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok