• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • T

    Tecnológico de Monterrey

    Lean Six Sigma

    Skills you'll gain: Lean Six Sigma, Process Capability, Lean Manufacturing, Process Improvement and Optimization, Process Analysis, Six Sigma Methodology, Process Mapping, Lean Methodologies, Statistical Process Controls, Process Improvement, Kaizen Methodology, Process Optimization, Quality Control, Product Flow Diagram, Quality Monitoring, Statistical Analysis, Continuous Improvement Process, Analysis, Predictive Modeling, Production Process

    4.8 stars, 1.1K reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.8 (1.1K) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • Y

    Yonsei University

    Intro to International Marketing

    Skills you'll gain: Global Marketing, Marketing, Brand Management, Branding, Marketing Management, Marketing Strategies, Innovation, Consumer Behaviour, Market Analysis, New Business Development, Market Opportunities, Product Development, Market Intelligence, Business Strategy

    4.7 stars, 1K reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (1K) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • J

    John Wiley & Sons

    Foundations of Measuring the Intangible

    Skills you'll gain: Estimation, Business Metrics, Decision Making, Cost Estimation, Risk Management, Data-Driven Decision-Making, Project Estimation, Systems Of Measurement, Decision Intelligence, Bayesian Statistics, Quantitative Research, Risk Analysis, Small Data, Analysis, Sample Size Determination, Problem Solving, Sampling (Statistics), Business Analysis, Statistical Inference, Business Strategy

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    Erasmus University Rotterdam

    Qualitative Comparative Analysis (QCA)

    Skills you'll gain: Qualitative Research, Research Design, Science and Research, Report Writing, Research Reports, Scientific Methods, Research, Research Methodologies, Social Sciences, Data Analysis Software, Case Studies

    4.8 stars, 165 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (165) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • T

    The University of North Carolina at Chapel Hill

    Psychology of Popularity

    Skills you'll gain: Human Development, Psychology, Social Impact, Social Sciences, Behavioral Health, Mental Health, Mental and Behavioral Health, Sociology, Child Development, Biology, Scientific Methods, Research

    4.7 stars, 1K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (1K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • I

    IESE Business School

    Corporate Finance Essentials

    Skills you'll gain: Finance, Corporate Finance, Financial Management, Capital Budgeting, Corporate Accounting, Financial Analysis, Equities, Financial Market, Business Valuation, Investments, Return On Investment, Portfolio Management, Investment Management, Cost Estimation, Capital Markets, Portfolio Risk, Estimation, Risk Analysis

    4.8 stars, 2.6K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (2.6K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    Imperial College London

    Foundations of Public Health Practice

    Skills you'll gain: Public Health, Public Health and Disease Prevention, Health Equity, Health Disparities, Health Promotion, Microbiology, Health Assessment, Health Education, Sanitation, Infection Control, Program Evaluation, Healthcare Ethics, Epidemiology, Infectious Diseases, Health Policy, Preventative Care, Environment Health And Safety, Behavioral Economics, Social Determinants Of Health, Behavioral Health

    4.7 stars, 712 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (712) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • G

    Google

    Diseño de Experiencia del Usuario (UX) de Google

    Skills you'll gain: Storyboarding, User Experience Design, Design Reviews, Figma (Design Software), UI/UX Research, Graphic and Visual Design, Wireframing, User Story, Usability Testing, Information Architecture, Mockups, Adobe XD, User Experience, Ideation, Persona (User Experience), Web Presence, Responsive Web Design, Graphic and Visual Design Software, Layout Design, Design Elements And Principles

    4.8 stars, 5K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.8 (5K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
  • P

    Pearson

    Introduction to Biology

    Skills you'll gain: Biotechnology, Cell Biology, Biochemistry, Molecular Biology, Scientific Methods, Environment, Bioinformatics, Physiology, Medical Science and Research, Biology, Chemistry, Anatomy, Life Sciences, Environmental Science, Climate Change Adaptation, Environmental Issue, Respiration, Molecular, Cellular, and Microbiology, Family Planning, Patient Education And Counseling

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    McMaster University

    Finance for Everyone: Decisions

    Skills you'll gain: Finance, Financial Market, General Finance, Peer Review, Financial Systems, International Finance, Business Mathematics, Financial Management, Market Dynamics, Financial Analysis, Financial Planning, Economics, Cash Flows, Economic Development, Decision Making

    4.7 stars, 917 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (917) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    STARWEAVER

    Social Media Marketing Course: Ads, Content, and AI title

    Skills you'll gain: Social Media, Branding, Brand Marketing, Brand Strategy, Social Media Marketing, Social Media Campaigns, LinkedIn, Paid media, Brand Management, Social Media Strategy, Pinterest, Social Media Management, Google Analytics, Content Marketing, Online Advertising, Web Analytics, Meta Ads Manager, Advertising, TikTok, Facebook

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • P

    Pearson

    Introduction to Marketing and Strategic Planning

    Skills you'll gain: Product Planning, Marketing Planning, Strategic Marketing, Product Strategy, Product Marketing, Marketing, New Product Development, Marketing Strategy and Techniques, Business Planning, Marketing Strategies, Marketing Management, Marketing Operations, Strategic Planning, Competitive Analysis, Promotional Strategies, Consumer Behaviour, Business Strategies, Decision Making, Value Propositions, Strategic Decision-Making

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
1…120121122…469

In summary, here are 10 of our most popular market research courses

  • Lean Six Sigma: Tecnológico de Monterrey
  • Intro to International Marketing: Yonsei University
  • Foundations of Measuring the Intangible: John Wiley & Sons
  • Qualitative Comparative Analysis (QCA): Erasmus University Rotterdam
  • Psychology of Popularity: The University of North Carolina at Chapel Hill
  • Corporate Finance Essentials: IESE Business School
  • Foundations of Public Health Practice: Imperial College London
  • Diseño de Experiencia del Usuario (UX) de Google: Google
  • Introduction to Biology: Pearson
  • Finance for Everyone: Decisions: McMaster University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok