Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Duke University
Skills you'll gain: Database Design, MySQL, Relational Databases, SQL, Database Management, Data Modeling, Query Languages, Databases, Big Data, Business Analysis, Data Analysis
★ 4.7 (4.1K) · Mixed · Course · 1 - 3 Months

Macquarie University
Skills you'll gain: People Analytics, Microsoft Excel, Pivot Tables And Charts, Excel Formulas, Data Transformation, Dashboard, Data Validation, Spreadsheet Software, Business Reporting, Data Wrangling, Data Cleansing, Business Analytics, Data Analysis, Exploratory Data Analysis, Microsoft Copilot, Artificial Intelligence, Data Visualization, Data Visualization Software, Generative AI, Automation
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Video Editing, TikTok, Content Performance Analysis, Canva (Software), Photo/Video Production and Technology, Visual Storytelling, Content Scheduling, Graphic and Visual Design, Graphic Design, Graphic and Visual Design Software, Content Optimization, Content Development and Management, Storytelling, Social Media Content, Content Creation, Videography, Social Media Strategy, Analytics, Video Production, Marketing
★ 4.4 (207) · Beginner · Specialization · 3 - 6 Months

Duke University
Skills you'll gain: Sampling (Statistics), Exploratory Data Analysis, R (Software), Probability & Statistics, Statistical Inference, Probability Distribution, Bayesian Statistics, R Programming, Data Analysis, Probability, Statistics, Statistical Methods, Statistical Analysis, Statistical Software, Descriptive Statistics
★ 4.7 (5.9K) · Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Statistical Hypothesis Testing, Sample Size Determination, Statistical Inference, Sampling (Statistics), Statistics, Statistical Methods, Business Analytics, Quantitative Research, Probability & Statistics, Statistical Analysis, Estimation, Decision Making, Probability Distribution, Case Studies, Benchmarking
Mixed · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Data Visualization, Interactive Data Visualization, Data Visualization Software, Data Presentation, Data Literacy, Dashboard Creation, Data Ethics, Data Storytelling, Visualization (Computer Graphics), Dashboard, Tableau Software, Data Sharing, Data Manipulation, Data Import/Export, Data Analysis
★ 4.5 (6.8K) · Beginner · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Deep Learning, MLOps (Machine Learning Operations), Responsible AI, Model Evaluation, Data Ethics, Data Management, Experience Design, Unsupervised Learning, Model Training, User Experience Design, Data Quality, Model Deployment, Data Preprocessing, Human Centered Design, Machine Learning, Regression Analysis, Project Management, Product Management, Product Design, Data Science
★ 4.7 (1.2K) · Beginner · Specialization · 3 - 6 Months

Edureka
Skills you'll gain: Hypertext Markup Language (HTML), Web Design and Development, HTML and CSS, Web Development, Front-End Web Development, Web Content Accessibility Guidelines, Web Development Tools, Web Design, Responsive Web Design, Web Content, Information Architecture, Browser Compatibility, Usability, UI Components, Semantic Web, Document Management, Verification And Validation, File Management, Web Analytics and SEO, Embeddings
Beginner · Course · 1 - 4 Weeks

The State University of New York
Skills you'll gain: Time Series Analysis and Forecasting, R (Software), Forecasting, R Programming, Statistical Analysis, Model Evaluation, Data Analysis, Statistical Programming, Data Visualization, Statistical Visualization, Statistical Software, Mathematical Modeling, Statistical Methods, Statistical Modeling, Predictive Analytics, Predictive Modeling, Correlation Analysis, Descriptive Statistics, Statistical Inference, Data Transformation
★ 4.6 (1.7K) · Intermediate · Course · 1 - 3 Months

Microsoft
Skills you'll gain: AI Personalization, Data Storytelling, Conversion Funnel Analysis, Data Presentation, Power BI, Upselling, Marketing Automation, Dashboard, Dashboard Creation, Personalized Campaigns, Sales Pipelines, Microsoft Copilot, Journey Mapping, Lead Generation, Management Reporting, Business Process Automation, Performance Reporting, Return On Investment, Customer Analysis, Prospecting and Qualification
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Business Intelligence, Data Analysis, Analytics, Statistical Analysis, Data Validation, Statistical Methods, Data Transformation, Performance Measurement, Performance Reporting, Data Manipulation, Business Logic, Calendar Management, Debugging, Data Visualization, Context Management, Computational Logic, Operations, Business Strategy
Beginner · Course · 1 - 3 Months
Skills you'll gain: Stakeholder Engagement, Business Intelligence, Stakeholder Communications, Data-Driven Decision-Making, Dashboard, Real Time Data, Data Integration, Data Modeling, Data Compilation, Data Analysis, Business Metrics, Plan Execution, Business Process Improvement, Business Process, Project Implementation, Continuous Monitoring
★ 4.8 (2.2K) · Advanced · Course · 1 - 4 Weeks