• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • P

    Pearson

    Cisco Certified Support Technician IT Support 100-140 Unit 8

    Skills you'll gain: Cyber Threat Intelligence, Malware Protection, Personally Identifiable Information, Threat Detection, Threat Management, Cybersecurity, Cyber Attacks, Vulnerability Scanning, Information Privacy, Data Security, Security Awareness, Human Factors (Security)

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • J

    John Wiley & Sons

    Corporate Finance for Dummies

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Capital Budgeting, International Finance, Portfolio Management, Financial Analysis, Corporate Finance, Income Statement, Financial Modeling, Business Valuation, Balance Sheet, Behavioral Economics, Risk Management, Portfolio Risk, Financial Management, Corporate Strategy, Investment Management, Financial Market, Cash Flows, Forecasting

    Beginner · Course · 3 - 6 Months

    Category: New
    New
    Category: Preview
    Preview
  • P

    Packt

    Robot Modeling, Simulation, and Control with ROS 2

    Skills you'll gain: Robotics, 3D Modeling, Simulation and Simulation Software, Simulations, Computer-Aided Design, Control Systems, Computer Vision, Python Programming, Extensible Markup Language (XML), Engineering, Software Engineering, C++ (Programming Language)

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Chris Croft Training

    Negotiating in the Age of AI

    Skills you'll gain: Negotiation, Contract Negotiation, Price Negotiation, Closing (Sales), General Sales Practices, Selling Techniques, Responsible AI, Procurement, Business Ethics, Leadership, AI Enablement, Business Leadership, Ethical Standards And Conduct, AI Product Strategy, AI Integrations, AI Security, Organizational Leadership, AI powered creativity, Leadership and Management, Thought Leadership

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    Sage Publications

    Research Methods and Insights in Social Media Marketing

    Skills you'll gain: Social Media Analytics, Social Media Marketing, Big Data, Social Media Content, Social Media, Social Media Strategy, Social Network Analysis, Market Research, Social Media Management, Marketing, Network Analysis, Analytics, Text Mining, Digital Analysis, Research, Driving engagement, Strategic Marketing, Research Methodologies, Digital Marketing, Consumer Behaviour

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Arizona

    Strategic Digital Marketing: Data-Driven Digital Marketing

    Skills you'll gain: Web Analytics, Data-Driven Marketing, Web Analytics and SEO, Digital Marketing Campaigns, Campaign Management, Data-Driven Decision-Making, Marketing Effectiveness, Marketing Analytics, Digital Analysis, Digital Marketing, Return On Investment, Social Media Analytics, Advertising Campaigns, Data Ethics, Marketing Strategies, Social Media Marketing, Digital Advertising, Marketing Automation, Social Media, Analytics

    Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    SkillsBooster Academy

    Mastering OpenClaw: From Setup to Real Projects

    Skills you'll gain: Prompt Engineering, AI Security, Prompt Patterns, Vibe coding, Agentic Workflows, Tool Calling, AI Workflows, Generative AI Agents, AI Personalization, Application Deployment, GitHub, Integrated Development Environments, Software Development Tools, Generative AI, Software Development, Web Development, Artificial Intelligence, Code Review, Front-End Web Development, Software Engineering

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Minnesota

    Market Analysis

    Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Persona Development, Value Propositions, Strategic Partnership, Target Audience, Product Planning, Product Management, Business Strategy, Business Modeling, Product Knowledge, Product Lifecycle Management, Product Requirements

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Advanced Credit, Market & Liquidity Risk Analysis

    Skills you'll gain: Risk Analysis, Financial Analysis, Financial Market, Financial Trading, Financial Regulation, Bank Regulations, Balance Sheet

    4.9 stars, 11 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.9 (11) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Write Impactful Briefs

    Skills you'll gain: Constructive Feedback, Advertising Campaigns, Advertising, Brand Strategy, Project Management, Marketing Effectiveness, Strategic Communication, Branding, Brand Management, Creative Design, Strategic Thinking, Creative Thinking, Strategic Partnership, Agentic systems

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • B

    Board Infinity

    AI-Powered Brand Strategy & Marketing Analytics

    Skills you'll gain: Data Storytelling, Data Presentation, Dashboard, Interactive Data Visualization, Dashboard Creation, Brand Marketing, Brand Strategy, Brand Awareness, Digital Brand Strategy, Branding, AI Personalization, Presentations, Data-Driven Marketing, Personalized Campaigns, Brand Management, Customer Insights, Marketing Analytics, Executive Presence, Data Ethics, Responsible AI

    Advanced · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    EDUCBA

    Apply Selenium Automation Testing Across Languages

    Skills you'll gain: Selenium (Software), Test Automation, Behavior-Driven Development, Gherkin (Scripting Language), Test Script Development, Unit Testing, Software Testing, Jenkins, CI/CD, Continuous Integration, Test Tools, Apache Maven, Automation, Test Case, Software Configuration Management, DevOps, Java, C# (Programming Language), Java Programming, Python Programming

    Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
1…118119120…150

In summary, here are 10 of our most popular consumer behavior courses

  • Cisco Certified Support Technician IT Support 100-140 Unit 8: Pearson
  • Corporate Finance for Dummies: John Wiley & Sons
  • Robot Modeling, Simulation, and Control with ROS 2: Packt
  • Negotiating in the Age of AI: Chris Croft Training
  • Research Methods and Insights in Social Media Marketing: Sage Publications
  • Strategic Digital Marketing: Data-Driven Digital Marketing: University of Arizona
  • Mastering OpenClaw: From Setup to Real Projects: SkillsBooster Academy
  • Market Analysis: University of Minnesota
  • Advanced Credit, Market & Liquidity Risk Analysis: EDUCBA
  • Write Impactful Briefs: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok