• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    TikTok Content Creator Pro

    Skills you'll gain: Video Editing, TikTok, Content Performance Analysis, Canva (Software), Photo/Video Production and Technology, Visual Storytelling, Content Scheduling, Graphic and Visual Design, Graphic Design, Graphic and Visual Design Software, Content Optimization, Content Development and Management, Storytelling, Social Media Content, Content Creation, Videography, Social Media Strategy, Analytics, Video Production, Marketing

    4.4 stars, 207 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.4 (207) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • I

    IESE Business School

    Introducción a la Contabilidad Financiera

    Skills you'll gain: Financial Statement Analysis, Income Statement, Financial Statements, Accounting, Balance Sheet, Financial Accounting, Accrual Accounting, Financial Analysis, Financial Reporting, Accruals, Cash Flows, Business Analytics

    4.9 stars, 1.4K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (1.4K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of California, Davis

    Research Proposal: Initiating Research

    Skills you'll gain: Proposal Development, Market Research, Sampling (Statistics), Research Methodologies, Surveys, Proposal Writing, Request for Proposal, Research Design, Marketing, Client Services, Research, Sample Size Determination, Quantitative Research, Data Collection, Qualitative Research, Target Audience, Business Writing, Feasibility Studies, Decision Making

    4.6 stars, 950 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (950) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Develop a Company Website with Wix

    Skills you'll gain: Event Management, Blogs, Web Presence, Content Management, Photo Editing, Editing, Writing and Editing, Web Design, Digital Publishing, Web Design and Development, No-Code Development, User Accounts, Brand Management, Drive Engagement, Digital Marketing, Public Relations

    4.6 stars, 1.3K reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.6 (1.3K) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
  • C

    Coursera

    Build your business brand using Canva

    Skills you'll gain: Canva (Software), Content Scheduling, Logo Design, Brand Marketing, Marketing Design, Content Marketing, Brand Strategy, Branding, Social Media Content, Brand Awareness, Target Audience, Social Media Marketing, Marketing Materials, Content Creation, Social Media, Marketing Collateral, Brand Management, Creative Design, Graphic Design

    4.4 stars, 212 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.4 (212) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    Universidade de São Paulo

    Criação de Startups: Como desenvolver negócios inovadores

    Skills you'll gain: Market Analysis, Entrepreneurship, Market Opportunities, Market Research, User Feedback, Business Modeling, User Research, New Product Development, Marketing, Product Development, Business Planning, Digital Marketing, New Business Development, Innovation, Business Development, Business Strategies, Ideation, Scalability, Entrepreneurial Finance, Business Strategy

    4.8 stars, 614 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (614) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Colorado Boulder

    BiteSize Stats: Hypothesis Testing for Single Samples

    Skills you'll gain: Statistical Hypothesis Testing, Sample Size Determination, Statistical Inference, Sampling (Statistics), Statistics, Statistical Methods, Business Analytics, Quantitative Research, Probability & Statistics, Statistical Analysis, Estimation, Decision Making, Probability Distribution, Case Studies, Benchmarking

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Pearson

    Industry and Competitor Analysis

    Skills you'll gain: Competitive Analysis, Market Analysis, Business Strategy, Competitive Intelligence, Strategic Thinking, Market Dynamics, Market Intelligence, Strategic Decision-Making, Market Opportunities, Market Research, Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    Edureka

    Building Web Pages with HTML

    Skills you'll gain: Hypertext Markup Language (HTML), Web Design and Development, HTML and CSS, Web Development, Front-End Web Development, Web Content Accessibility Guidelines, Web Development Tools, Web Design, Responsive Web Design, Web Content, Information Architecture, Browser Compatibility, Usability, UI Components, Semantic Web, Document Management, Verification And Validation, File Management, Web Analytics and SEO, Embeddings

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • A

    Amazon Web Services

    Supply Chain Operations and Management

    Skills you'll gain: Supply Chain Systems, Reverse Logistics, Supply Chain Management, Transportation, Supply Chain, and Logistics, Supply Chain, Warehouse Operations, Supply Chain Planning, Operations Management, Inventory and Warehousing, Operations, Order Delivery, Transportation Operations, Warehousing, Logistics Management, Warehouse Management, Order Management Systems, Transportation Management, Supply Management, Enterprise Resource Planning, Customer Relationship Management

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    ChatGPT for Beginners: Save time with Microsoft Excel

    Skills you'll gain: ChatGPT, Microsoft Excel, Excel Formulas, Data Cleansing, Text Mining, Data Manipulation, AI Enablement, Unstructured Data, Generative AI, Prompt Engineering, Business Analytics, Data Management

    4.7 stars, 460 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.7 (460) · Intermediate · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
  • U

    University of California, Davis

    Fundamentals of GIS

    Skills you'll gain: ArcGIS, GIS Software, Geographic Information Systems, Geospatial Information and Technology, Data Sharing, Geospatial Mapping, Spatial Analysis, Metadata Management, Data Mapping, Data Quality, Data Visualization, Data Visualization Software, Data Analysis

    4.8 stars, 5.9K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (5.9K) · Beginner · Course · 1 - 4 Weeks

    Status: Trending right now
    Trending right now
    Status: Free trial
    Free trial
1…117118119…559

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok