• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • N

    New York Institute of Finance

    Credit Risk Management: Frameworks and Strategies

    Skills you'll gain: Credit Risk, Risk Mitigation, Risk Analysis, Financial Analysis, Financial Statement Analysis, Risk Modeling, Financial Statements, Portfolio Risk, Risk Control, Risk Management, Business Risk Management, Risk Management Framework, Securities (Finance), Derivatives, Business Metrics, Analysis, Balance Sheet, Market Data, Portfolio Management, Market Trend

    4.7 stars, 460 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (460) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    STARWEAVER

    Hospitality Luxury Brand Management

    Skills you'll gain: Hospitality Management, Hospitality Services, Hospitality, Hospitality and Food Services, Brand Management, Branding, Brand Marketing, Brand Strategy, Business Ethics, Digital Transformation, Sustainable Business, Market Dynamics, Corporate Sustainability, Quality Management, Customer experience improvement, Innovation

    4.4 stars, 175 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.4 (175) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • R

    Rutgers the State University of New Jersey

    Influencer Marketing Strategy

    Skills you'll gain: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Content Marketing, Marketing Effectiveness, Marketing Strategies, Campaign Management, Marketing Communications, Return On Investment, Key Performance Indicators (KPIs), Driving engagement, Social Media Analytics, Content Strategy, Stakeholder Engagement, Marketing Budgets, Brand Awareness, Marketing Analytics, Presentations, Digital Marketing Tools, Target Audience

    4.3 stars, 196 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.3 (196) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • I

    IE Business School

    Channel Management and Retailing

    Skills you'll gain: Retail Management, Marketing Channel, Merchandising, Conflict Management, Retail Store Operations, Market Opportunities, Supply Chain, E-Commerce, Market Dynamics, Vendor Relationship Management, Cross-Channel Marketing, Growth Strategies, Supply Chain Planning, Web Presence, Promotional Strategies, Company, Product, and Service Knowledge, Digital Transformation

    4.5 stars, 1.1K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (1.1K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    International Business

    Skills you'll gain: International Finance, Transportation, Supply Chain, and Logistics, Transportation Operations, Financial Systems, Staff Management, People Management, Cultural Diversity, Cultural Responsiveness, Tax, Team Management, Purchasing, Cultural Sensitivity, Commercial Laws, Ethical Standards And Conduct, General Finance, Supply Chain Management, Risk Management, Risk Mitigation, Corporate Sustainability, Business Development

    4.7 stars, 579 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (579) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Introduction to Finance: The Basics

    Skills you'll gain: Finance, Financial Management, Asset Management, Leadership and Management, Governance

    4.7 stars, 560 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (560) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
  • U

    University of Maryland, College Park

    Successful Interviewing

    Skills you'll gain: Interviewing Skills, Oral Expression, Presentations, Verbal Communication Skills, Public Speaking, Persuasive Communication, Intercultural Competence, Business Research, Communication Strategies, Non-Verbal Communication, Rapport Building, Professionalism, Cultural Sensitivity, Negotiation

    4.5 stars, 176 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.5 (176) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • J

    John Wiley & Sons

    Shopify For Dummies

    Skills you'll gain: Digital Advertising, Online Advertising, Retail Store Operations, Customer Analysis, Inventory and Warehousing, Customer Retention, Inventory Control, Order Management, Google Ads, Pay Per Click Advertising, Customer experience improvement, Customer Insights, Order Fulfillment, Inventory Management, Social Media Marketing, Market Opportunities, Marketing Strategies, E-Commerce, Digital Marketing, Web Design

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Investments I: Fundamentals of Performance Evaluation

    Skills you'll gain: Investment Management, Finance, Investments, Business Valuation, Portfolio Management, Financial Modeling, Financial Market, Equities, General Finance, Return On Investment, Regression Analysis, Portfolio Risk, Asset Management, Microsoft Excel, Risk Analysis, Performance Analysis, Cash Flows

    4.7 stars, 941 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.7 (941) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • S

    Sage Publications

    How to Write a Journal Article 2: Supplemental Materials

    Skills you'll gain: Data Sharing, Journals, Digital Publishing, Document Management, Data Management, Technical Communication, Writing and Editing, Photo/Video Production and Technology, Photo Editing, Video Editing, Technical Writing, Editing, Writing, Multimedia

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • I

    IIT Bombay

    Introduction to Tech Entrepreneurship

    Skills you'll gain: Entrepreneurial Finance, Go To Market Strategy, Value Propositions, Product Strategy, Product Development, Business Modeling, Presentations, Entrepreneurship, Sales Presentations, Oral Expression, Verbal Communication Skills, Communication, Persona Development, Financial Statements, Financial Statement Analysis, Customer Insights, Innovation, Market Opportunities, Market Research

    4.9 stars, 106 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (106) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Pennsylvania

    Positive Psychology: Applications and Interventions

    Skills you'll gain: Goal Setting, Positivity, Emotional Intelligence, Smart Goals, Personal Development, Psychological Evaluations, Resilience, Self-Awareness, Psychology

    4.8 stars, 2.3K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (2.3K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…117118119…469

In summary, here are 10 of our most popular market research courses

  • Credit Risk Management: Frameworks and Strategies: New York Institute of Finance
  • Hospitality Luxury Brand Management: STARWEAVER
  • Influencer Marketing Strategy: Rutgers the State University of New Jersey
  • Channel Management and Retailing: IE Business School
  • International Business: University of Colorado Boulder
  • Introduction to Finance: The Basics: University of Illinois Urbana-Champaign
  • Successful Interviewing: University of Maryland, College Park
  • Shopify For Dummies: John Wiley & Sons
  • Investments I: Fundamentals of Performance Evaluation: University of Illinois Urbana-Champaign
  • How to Write a Journal Article 2: Supplemental Materials: Sage Publications

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok