• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • S

    SkillsBooster Academy

    AI-Powered Product Video Creation with Clueso

    Skills you'll gain: Video Editing, Prompt Engineering, Model Context Protocol, Instructional Design, Storyboarding, Post-Production, Video Production, Photo/Video Production and Technology, AI Workflows, Developing Training Materials, Product Demonstration, Motion Graphics, Generative AI, Content Creation, Product Marketing, Artificial Intelligence, Employee Training, Content Marketing, Brand Marketing, Business Communication

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • I

    Indian School of Business

    Trading Basics

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Trading, Balance Sheet, Securities Trading, Income Statement, Market Liquidity, Financial Market, Market Dynamics, Market Analysis, Investments, Cash Flows, Equities, Order Management, Portfolio Management, Return On Investment, Risk Analysis

    4 stars, 1.8K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4 (1.8K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    IE Business School

    From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

    Skills you'll gain: Brand Management, Campaign Management, Target Audience, Marketing Operations

    4.7 stars, 285 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (285) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Create a Google Ads Search Campaign

    Skills you'll gain: Google Ads, Campaign Planning, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Marketing Budgets, Advertising Campaigns, Advertising, Pay Per Click Advertising, Marketing, Bidding, Digital Marketing, Paid media, Budget Management

    4.6 stars, 729 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.6 (729) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • M

    Microsoft

    Microsoft Purpose Driven Leadership

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), People Analytics, Stakeholder Engagement, Responsible AI, Strategic Leadership, Sustainability Reporting, Leadership and Management, Sustainability Standards, Smart Goals, Analytics, Team Leadership, Key Performance Indicators (KPIs), Power BI, Goal-Oriented, Strategic Communication, Communication Planning, Decision Making, Microsoft Copilot, Communication Strategies, Decision Tree Learning

    Advanced · Professional Certificate · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    AI MBA With 17 Projects: Images, Video, Vibe Coding, Agents

    Skills you'll gain: Vibe coding, Prompt Engineering, AI powered creativity, Debugging, LLM Application, AI Personalization, Generative AI Agents, AI Product Strategy, Search Engine Optimization, Email Automation, AI literacy, Agentic Workflows, Large Language Modeling, Marketing Planning, AI Workflows, Artificial Intelligence, Generative AI, Photo/Video Production and Technology, Video Production, Presentations

    4.9 stars, 8 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.9 (8) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Pearson

    Monopolistic Competition & Oligopoly

    Skills you'll gain: Game Theory, Advertising, Market Dynamics, Marketing, Business Strategy, Competitive Analysis, Business Economics, Strategic Thinking, Consumer Behaviour, Market Analysis, Supply And Demand, Branding, Economics, Strategic Decision-Making

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    Sage Publications

    From Social Science to Data Science

    Skills you'll gain: Pandas (Python Package), Statistical Methods, Data Import/Export, Statistical Analysis, Research Design, Data Literacy, Statistical Inference, Text Mining, Science and Research, Data Manipulation, Data Integration, Data Analysis, Research Methodologies, Applied Machine Learning, Predictive Analytics, Data Science, Social Sciences, Network Analysis, Data Visualization, Python Programming

    Intermediate · Course · 3 - 6 Months

    Category: New
    New
    Category: Preview
    Preview
  • C

    Coursera

    Machine Learning Engineer Interview Simulation

    Skills you'll gain: Feature Engineering, Model Evaluation, Applied Machine Learning, Model Training, Customer Analysis, Exploratory Data Analysis, Interviewing Skills, Machine Learning Methods, Predictive Modeling, Predictive Analytics, Decision Intelligence, Machine Learning, Technical Communication, Customer Insights, Data Analysis, Verbal Communication Skills, Data Preprocessing, Oral Expression

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • F

    Fractal Analytics

    Advanced Data Techniques for Enterprise AI Systems

    Skills you'll gain: AI Security, Vector Databases, Data Strategy, Data Management, Data Architecture, Data Security, Data Governance, Generative AI Agents, Metadata Management, Containerization, Data Ethics, Interoperability, Data Store, Retrieval-Augmented Generation, Taxonomy, Data Storage, Data Processing, Large Language Modeling, Machine Learning, Agentic systems

    Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    IE Business School

    Pricing Strategy

    Skills you'll gain: Product Strategy, Market Dynamics, Revenue Management, Strategic Marketing, Marketing Psychology, Consumer Behaviour, Profit and Loss (P&L) Management, Cost Accounting, Market Research, Customer Analysis, Sales, Customer Insights, Competitive Analysis, Market Data

    4.7 stars, 1.1K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (1.1K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • G

    Google

    Introduction to Data Analysis Using Python

    Skills you'll gain: Object Oriented Programming (OOP), Data Structures, Data Cleansing, Python Programming, Data Analysis, NumPy, Pandas (Python Package), Data Manipulation, Data Processing, Programming Principles, Computer Programming, Analytics, Analytical Skills, Scripting

    4.6 stars, 186 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (186) · Beginner · Course · 1 - 4 Weeks

    Status: Trending right now
    Trending right now
    Status: Free trial
    Free trial
1…114115116…559

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok