• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • C

    Coursera

    Ethics and Safety in Open AI

    Skills you'll gain: Responsible AI, AI Security, Generative AI, Data Ethics, Threat Modeling, General Data Protection Regulation (GDPR), Security Testing, Model Evaluation, Open Source Technology, Metadata Management, Security Controls, Data Integrity, Data Validation

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Measure and Monitor Brand Presence Online

    Skills you'll gain: Marketing Automation, Conversion Funnel Analysis, Lead Generation, Customer Relationship Management (CRM) Software, Brand Awareness, Sales Pipelines, Customer Relationship Management, Customer Acquisition Management, Marketing Effectiveness, Branding, Performance Analysis, Social Media Analytics, Social Media Management, Brand Management, Performance Measurement, Data Capture, Continuous Monitoring, Data-Driven Decision-Making, Market Research

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Houdini Soft Body Dynamics: Design & Simulate

    Skills you'll gain: Animation and Game Design, Post-Production, Video Game Development, 3D Assets, Computer Graphic Techniques, Animations, Visualization (Computer Graphics), Computer Graphics, AI Workflows, Production Line, Behavior-Driven Development, Simulations, Manufacturing and Production, Scripting, Learning Management Systems, C and C++, Interactive Learning, Build Tools, Control Systems, Inventory Control Systems

    Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Analyze and Apply Core Marketing Concepts for Beginners

    Skills you'll gain: Marketing, Marketing Planning, Marketing Management, Strategic Marketing, Market Analysis, Marketing Strategies, Marketing Strategy and Techniques, Market Opportunities, Consumer Behaviour, Digital Marketing, Analysis

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Social Media Data Analytics

    Skills you'll gain: Social Media Analytics, Data Presentation, Business Intelligence, Predictive Modeling, Dashboard Creation, Predictive Analytics, Customer Analysis, Case Studies, Advanced Analytics

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Engage with Storytelling

    Skills you'll gain: Storytelling, Sales Presentation, Sales Presentations, Selling Techniques, Solution Selling, Sales, Concision, Marketing Psychology, Persuasive Communication, Strategic Communication, Consumer Behaviour

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    Edureka

    Generative AI's Applications in Marketing Analytics

    Skills you'll gain: Personalized Campaigns, Data-Driven Marketing, Marketing Management, Data Preprocessing, Exploratory Data Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • L

    L&T EduTech

    Pavement Materials and Design (IRC and MoRTH)

    Skills you'll gain: Civil Engineering, Construction Engineering, Design Specifications, Structural Analysis, Materials science, Engineering Practices, Construction, Failure Analysis, Engineering Software, Engineering Design Process, Engineering Calculations, Technical Standard, Laboratory Testing, Analytical Testing

    Advanced · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    Sage Publications

    Marketing Planning & Strategy

    Skills you'll gain: Marketing Planning, Marketing Budgets, Market Analysis, Strategic Marketing, Marketing Strategies, Market Research, Marketing Effectiveness, Marketing Strategy and Techniques, Performance Measurement, Budgeting, Business Strategy, Competitive Analysis, Consumer Behaviour, Marketing Psychology, Business Ethics, Marketing Communications, Strategic Decision-Making, Trend Analysis, Analysis, Decision Making

    Intermediate · Course · 3 - 6 Months

    Category: New
    New
    Category: Preview
    Preview
  • C

    Coursera

    Machine Learning with PySpark: Recommender System

    Skills you'll gain: PySpark, Apache Spark, Data Pipelines, Data Processing, AI Personalization, Dimensionality Reduction, OpenAI API, Data Manipulation, Pandas (Python Package), Data Transformation, Unsupervised Learning, Applied Machine Learning, Embeddings, Machine Learning

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Identify Buyer Segments with Data Analytics

    Skills you'll gain: Persona Development, Customer Analysis, Customer Insights, Pivot Tables And Charts, Data-Driven Marketing, Target Audience, Target Market, Marketing Analytics, Data-Driven Decision-Making, Market Research, Data Literacy, Data Analysis, Persona (User Experience), Data Synthesis, Consumer Behaviour, Statistical Reporting, Descriptive Analytics, Data Presentation

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    Universidad de Palermo

    Gestión de Precios e Ingresos: Revenue Management Estratégico

    Skills you'll gain: Cross Selling, Market Share, Upselling, Competitive Intelligence, Hospitality Management, Key Performance Indicators (KPIs), Hotel And Restaurant Management, Time Series Analysis and Forecasting, Benchmarking, Performance Measurement

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
1…110111112…151

In summary, here are 10 of our most popular consumer behavior courses

  • Ethics and Safety in Open AI: Coursera
  • Measure and Monitor Brand Presence Online: Coursera
  • Houdini Soft Body Dynamics: Design & Simulate: EDUCBA
  • Analyze and Apply Core Marketing Concepts for Beginners: EDUCBA
  • Social Media Data Analytics: Coursera
  • Engage with Storytelling: Coursera
  • Generative AI's Applications in Marketing Analytics: Edureka
  • Pavement Materials and Design (IRC and MoRTH): L&T EduTech
  • Marketing Planning & Strategy: Sage Publications
  • Machine Learning with PySpark: Recommender System: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok