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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • A

    Automatic Data Processing, Inc. (ADP)

    Recruiting Analytics and Talent Pipeline Management

    Skills you'll gain: Recruitment, Talent Recruitment, Talent Pipelining, Professional Networking, Recruitment Strategies, Relationship Building, Talent Sourcing, Performance Metric, Applicant Tracking Systems, Job Analysis, Talent Acquisition, Consultative Approaches, Process Improvement, Change Management, Performance Improvement, Performance Reporting, Market Research, Performance Analysis, Key Performance Indicators (KPIs), Analytics

    5 stars, 30 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 5 (30) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • A

    Arizona State University

    Business English: Marketing and Sales

    Skills you'll gain: Sales Presentations, Brainstorming, Ideation, Selling Techniques, Marketing Communications, Business Correspondence, Advertising, Promotional Strategies, Discussion Facilitation, Presentations, Consultative Selling, Persuasive Communication, Business Writing, Product Promotion, Influencing, Concision, Data Visualization, Vocabulary

    4.7 stars, 696 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.7 (696) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • M

    Microsoft

    Generative AI for Marketers

    Skills you'll gain: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Marketing, Personalized Campaigns, Content Creation, Marketing Operations, Marketing Analytics, Data-Driven Marketing, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Content Development and Management, Ideation, Data Analysis

    4.5 stars, 34 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.5 (34) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    SkillsBooster Academy

    Business Analysis with AI

    Skills you'll gain: Prompt Engineering, Data Ethics, Prompt Patterns, Business Analysis, Responsible AI, Process Analysis, Business Analytics, Data Analysis, Competitive Analysis, Market Research, Anthropic Claude, Generative AI, Business Communication, Gap Analysis, Stakeholder Communications, ChatGPT, Google Gemini, User Story, Forecasting, Decision Making

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Glasgow

    Shaping the Next Innovation Opportunity

    Skills you'll gain: Strategic Leadership, Business Leadership, Leadership Development, Organizational Leadership, Leadership, Leadership and Management, Business Transformation, Strategic Decision-Making, Organizational Change, Innovation, Market Research, Corporate Strategy, Competitive Analysis, Business Strategy, Digital Transformation, Business, Business Management, Business Planning, Growth Strategies

    5 stars, 6 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 5 (6) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Supplier Sourcing and RFI/RFQ/RFP Execution

    Skills you'll gain: Request for Proposal, Document Management, Procurement, Strategic Sourcing, Purchasing, Supplier Management, Proposal Development, Proposal Writing, Vendor Management, Bidding, Market Research, Standard Operating Procedure, Data-Driven Decision-Making, Keyword Research, Decision Making

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • N

    Nestlé

    Nestlé's Introduction to Marketing - with Abigail Laursen

    Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Market Opportunities, Marketing, Product Development, Brand Marketing, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Strategic Marketing, Marketing Planning, Marketing Analytics, Communication Planning, Diversity Marketing, Marketing Communications, Branding, Consumer Behaviour, Marketing Strategy and Techniques

    4.5 stars, 15 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.5 (15) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Colorado Boulder

    Creating a Technology Startup Company

    Skills you'll gain: Product Planning, Target Market, Persona Development, Operational Performance Management, Target Audience, Market Opportunities, Systems Thinking, Business Modeling, Product Lifecycle Management, Customer Analysis, Operational Analysis, Entrepreneurship, Leadership and Management, Business Planning, Engineering Management, Market Analysis, People Management, New Product Development, Governance, Engineering

    4.7 stars, 15 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (15) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • E

    EDUCBA

    International Marketing Strategies and Global Trade

    Skills you'll gain: Global Marketing, Market Analysis, International Finance, Market Research, Consumer Behaviour, Market Intelligence, Marketing, Promotional Strategies, Culture, Business Management, Marketing Management, Strategic Marketing, Business Ethics, Market Opportunities, Marketing Planning, Legal Risk, Cultural Diversity, Marketing Strategies, Revenue Management, Economics

    5 stars, 12 reviews, Mixed, Course, 1 - 3 Months

    ★ 5 (12) · Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Brand Equity, Analytics & Marketing Intelligence

    Skills you'll gain: Surveys, Brand Awareness, Pivot Tables And Charts, Brand Management, Marketing Analytics, Branding, Dashboard Creation, Google Analytics, Looker (Software), Business Intelligence, Stakeholder Communications, Market Research, Key Performance Indicators (KPIs), Financial Forecasting, Data Storytelling, Tableau Software, Power BI, Forecasting, Regression Analysis, SQL

    Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    GenAI for Product Managers

    Skills you'll gain: AI Product Strategy, Agile Product Development, Product Management, Generative AI, Responsible AI, AI Personalization, Product Lifecycle Management, Ideation, Product Automation, Market Analysis, Prototyping

    3.9 stars, 32 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 3.9 (32) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    Arizona State University

    Inglés Empresarial: el márketing y ventas

    Skills you'll gain: Sales Presentations, Marketing Design, Brainstorming, Presentations, English Language, Marketing Materials, Advertising, Business Correspondence, Public Speaking, Persuasive Communication, Business Writing, Marketing Communications, Employee Surveys, Business Communication, Data Visualization, Communication Strategies, Marketing, Marketing Psychology, Professional Networking

    4.8 stars, 325 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.8 (325) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
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In summary, here are 10 of our most popular market research courses

  • Recruiting Analytics and Talent Pipeline Management: Automatic Data Processing, Inc. (ADP)
  • Business English: Marketing and Sales: Arizona State University
  • Generative AI for Marketers: Microsoft
  • Business Analysis with AI: SkillsBooster Academy
  • Shaping the Next Innovation Opportunity: University of Glasgow
  • Supplier Sourcing and RFI/RFQ/RFP Execution: Coursera
  • Nestlé's Introduction to Marketing - with Abigail Laursen: Nestlé
  • Creating a Technology Startup Company: University of Colorado Boulder
  • International Marketing Strategies and Global Trade: EDUCBA
  • Brand Equity, Analytics & Marketing Intelligence: Coursera

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