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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • S

    Sage Publications

    Delivering, Promoting, and Sustaining Customer Value

    Skills you'll gain: Customer Relationship Management, Customer Relationship Building, Marketing Management, Environmental Social And Corporate Governance (ESG), Promotional Strategies, Marketing Operations, Marketing Effectiveness, Campaign Planning, Plan Execution, Promotions and Campaigns, Marketing and Public Relations, Strategic Marketing, Marketing Planning, Supply Chain, Customer Engagement, Customer Retention, Marketing Strategies, Customer Service, Advertising, Probability Distribution

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    Sage Publications

    Competitive Advantage and Market Positioning Strategies

    Skills you'll gain: Strategic Marketing, Product Strategy, Marketing, Business Strategy, Go To Market Strategy, Marketing Strategy and Techniques, Value Propositions, Design Thinking, Customer Analysis, Market Dynamics, Brand Strategy, Target Market, Strategic Thinking, Product Development, Product Lining, Branding, New Product Development, Consumer Behaviour, Competitive Analysis, Market Trend

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • I

    IBM

    IBM Data Warehouse Engineer

    Skills you'll gain: Database Administration, Data Warehousing, Extract, Transform, Load, SQL, Data Pipelines, Database Architecture and Administration, Database Design, Database Management, Relational Databases, Linux Commands, IBM Cognos Analytics, Apache Kafka, Bash (Scripting Language), Apache Airflow, Shell Script, IBM DB2, Data Transformation, Data Visualization, Data Store, Data Architecture

    4.7 stars, 7K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.7 (7K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Getting Started with Microsoft Excel

    Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Microsoft Office, Microsoft 365

    4.6 stars, 14K reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.6 (14K) · Intermediate · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
  • S

    Sage Publications

    Introduction to Global Sustainable Management

    Skills you'll gain: Business Ethics, Sustainable Business, Sustainable Development, Corporate Sustainability, Sustainable Systems, Sustainability Reporting, Ethical Standards And Conduct, Sustainability Standards, Leadership Studies, Organizational Strategy, Supply Chain Planning, Corporate Strategy, Strategic Planning, Operations Management, Culture Transformation, Global Marketing, Strategic Leadership, Supply Chain, Marketing, Social Determinants Of Health

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • S

    STARWEAVER

    Complete GenAI Toolkit: ChatGPT, Gemini, and Midjourney

    Skills you'll gain: Prompt Engineering, Adobe Firefly, Prompt Engineering Tools, Multimedia, Gemini, ChatGPT, Photo/Video Production and Technology, Generative AI, Digital Marketing Tools, Media Production, AI Workflows, AI literacy, Digital Marketing, Online Advertising, Email Marketing, Google Analytics, Content Creation, Email Automation, OpenAI, Automation

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • U

    University of California, Davis

    Optimizing a Website for Google Search

    Skills you'll gain: Search Engine Optimization, Content Optimization, Web Analytics and SEO, Keyword Research, Content Development and Management, Content Strategy, Competitive Analysis, Web Content, Content Performance Analysis, Performance Measurement, Marketing, A/B Testing, Campaign Management, Key Performance Indicators (KPIs), Client Services, Content Marketing, Web Analytics, Forecasting, Performance Reporting, Expectation Management

    4.7 stars, 1.7K reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (1.7K) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • R

    Rice University

    Business Statistics and Analysis

    Skills you'll gain: Statistical Hypothesis Testing, Microsoft Excel, Statistical Methods, Pivot Tables And Charts, Regression Analysis, Statistics, Descriptive Statistics, Probability & Statistics, Graphing, Spreadsheet Software, Probability Distribution, Business Analytics, Statistical Modeling, Statistical Analysis, Statistical Inference, Excel Formulas, Data Analysis, Presentations, Data Presentation, Sample Size Determination

    4.7 stars, 13K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (13K) · Beginner · Specialization · 3 - 6 Months

    Category: Job skills
    Job skills
    Status: Free trial
    Free trial
  • S

    STARWEAVER

    Paid Advertising Course: Google, Meta, LinkedIn & More

    Skills you'll gain: Paid media, Campaign Management, Advertising Campaigns, Media Buying, Performance marketing, Google Ads, Meta Ads Manager, Online Advertising, Content Performance Analysis, Pay Per Click Advertising, Media Planning, Digital Advertising, Digital Marketing Campaigns, Social Media Campaigns, Advertising, Target Audience, Campaign Planning, Digital Marketing, Marketing, Marketing Strategies

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • J

    John Wiley & Sons

    Shopify For Dummies

    Skills you'll gain: Digital Advertising, Online Advertising, Retail Store Operations, Customer Analysis, Inventory and Warehousing, Customer Retention, Inventory Control, Order Management, Google Ads, Pay Per Click Advertising, Customer experience improvement, Customer Insights, Order Fulfillment, Inventory Management, Social Media Marketing, Market Opportunities, Marketing Strategies, E-Commerce, Digital Marketing, Web Design

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • T

    The Expert Academy

    Brand Purpose And Positioning: Build Buyer Trust

    Skills you'll gain: Brand Marketing, Brand Strategy, Branding, Brand Loyalty, Brand Awareness, Brand Management, Strategic Marketing, Sales Strategy, Trustworthiness, Customer Retention, Customer experience improvement, Marketing Strategies, Marketing, Customer Advocacy, Customer Relationship Building, Marketing Strategy and Techniques, Customer Insights, Selling Techniques, Digital Brand Strategy, Business Strategy

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Pearson

    Market Research and Analysis

    Skills you'll gain: Market Research, Customer Relationship Management, Market Analysis, Market Intelligence, Marketing, Customer Insights, Marketing Analytics, Business Research, Customer Analysis, Market Data, Target Market, Marketing Strategies, Data-Driven Marketing, Market Opportunities, Strategic Marketing, Customer Data Management, Branding, Analysis, Target Audience, Data Literacy

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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