• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • U

    University of Glasgow

    Generative AI in Education

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Generative AI, AI literacy, Education Software and Technology, Digital pedagogy, Responsible AI, Artificial Intelligence, AI Integrations, Ethical Standards And Conduct

    4.6 stars, 95 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (95) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Virginia

    The Economics of AI

    Skills you'll gain: Agentic systems, Generative AI Agents, Economics, Policy, and Social Studies, Economics, Artificial Intelligence, Economic Development, AI literacy, Socioeconomics, Public Policies, Automation, Labor Relations, Market Dynamics, Growth Strategies, Policy Analysis, Innovation, Production Process

    4.5 stars, 99 reviews, Advanced, Course, 1 - 3 Months

    ★ 4.5 (99) · Advanced · Course · 1 - 3 Months

    Category: Preview
    Preview
  • V

    Vanderbilt University

    ChatGPT + Zapier: AI-Powered Email Mastery

    Skills you'll gain: Email Automation, Prompt Engineering, ChatGPT, Prompt Patterns, LLM Application, AI literacy, AI Enablement, Calendar Management, Organizational Skills, AI powered creativity, Generative AI, Artificial Intelligence, Large Language Modeling, Gmail, AI Personalization, HubSpot CRM, Email Marketing, Google Sheets, Workflow Management, Automation

    4.8 stars, 8.2K reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.8 (8.2K) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • É

    École Polytechnique Fédérale de Lausanne

    Economie du sol et de l'immobilier I

    Skills you'll gain: Real Estate, Property and Real Estate, Real Estate Sales, Real Estate Transactions, Return On Investment, Capital Budgeting, Market Dynamics, Financial Analysis, Financial Market, Business Valuation, Economics, Investments, Finance, Supply And Demand, Depreciation, Cost Benefit Analysis, Bidding, Lease Contracts, Estimation, Customer Analysis

    4.8 stars, 265 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.8 (265) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • F

    Fundação Instituto de Administração

    Comércio Internacional

    Skills you'll gain: Transportation, Supply Chain, and Logistics, International Finance, Transportation Operations, International Relations, Transportation Management, Tax Laws, Tax, General Shipping and Receiving, Logistics Management, Logistics, Global Marketing, Export Control, Competitive Analysis, Insurance, Payment Systems, Risk Management, Shipping and Receiving, Strategic Partnership, Strategic Decision-Making, Strategic Thinking

    4.8 stars, 147 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (147) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • R

    Rice University

    Introduction to Archaeology: Knowing The Past

    Skills you'll gain: Public History, Ancient History, Anthropology, Scientific Methods, Peer Review, Liberal Arts, Social Sciences, Research, Science and Research, World History, Culture, Research Methodologies, Cultural Diversity

    4.8 stars, 31 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (31) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDHEC Business School

    Economics and Policies of Climate Change

    Skills you'll gain: Environmental Policy, Economics, Climate Change Programs, Environmental Issue, Economics, Policy, and Social Studies, Financial Policy, Climate Change Mitigation, Cost Benefit Analysis, Policy Analysis, Climate Change Adaptation, Futures Exchange, Environmental Regulations, Derivatives, Market Analysis, Financial Market, Tax, Financial Trading, Mathematical Modeling

    4.6 stars, 71 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (71) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • J

    Johns Hopkins University

    The Mathematics of Democracy, Politics and Manipulation

    Skills you'll gain: Political Sciences, Policy Analysis, Social Studies, Social Justice, Public Affairs, Mathematics and Mathematical Modeling, Social Sciences, Public Policies, Game Theory, Demography, Mathematical Modeling, Governance, Decision Intelligence, Combinatorics, General Mathematics, Diversity Awareness, Applied Mathematics

    4.7 stars, 28 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.7 (28) · Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Data Privacy, Ethics, and Responsible AI

    Skills you'll gain: Information Privacy, General Data Protection Regulation (GDPR), AI Security, Responsible AI, Personally Identifiable Information, Legal Technology, Data Security, Data Ethics, Large Language Modeling, LLM Application, Business Ethics, Data Governance, ChatGPT, AI literacy, Prompt Engineering, Generative AI, Regulatory Compliance, Cybersecurity, Risk Analysis, Governance

    4.5 stars, 129 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.5 (129) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • T

    Tecnológico de Monterrey

    Innovación Educativa y Tecnología para el Aprendizaje

    Skills you'll gain: Education Software and Technology, Digital pedagogy, Innovation, Entrepreneurship, Legal Risk, Entrepreneurial Finance, Technology Strategies, Law, Regulation, and Compliance, Market Opportunities, Intellectual Property, Business Modeling, Workforce Development, Higher Education, Adult Education, Training and Development, Program Standards, Scalability, Trend Analysis, Fundraising and Crowdsourcing, Training Programs

    4.8 stars, 556 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (556) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Glasgow

    Cultural impact of housing displacement gentrification

    Skills you'll gain: Research Methodologies, Case Studies, Research, Social Justice, Culture, Social Studies, Cultural Diversity, Socioeconomics, Community Development, Qualitative Research, Sociology, Social Impact, Social Sciences, Community Organizing, Demography, Economics

    4.8 stars, 30 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.8 (30) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    Universidad de los Andes

    Fundamentos del uso de IA generativa

    Skills you'll gain: Prompt Patterns, Responsible AI, LLM Application, AI literacy, AI powered creativity, AI Workflows, Artificial Intelligence and Machine Learning (AI/ML)

    4.7 stars, 89 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (89) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
1…108109110…614

In summary, here are 10 of our most popular social media marketing courses

  • Generative AI in Education: University of Glasgow
  • The Economics of AI: University of Virginia
  • ChatGPT + Zapier: AI-Powered Email Mastery: Vanderbilt University
  • Economie du sol et de l'immobilier I: École Polytechnique Fédérale de Lausanne
  • Comércio Internacional: Fundação Instituto de Administração
  • Introduction to Archaeology: Knowing The Past: Rice University
  • Economics and Policies of Climate Change: EDHEC Business School
  • The Mathematics of Democracy, Politics and Manipulation: Johns Hopkins University
  • Data Privacy, Ethics, and Responsible AI: Coursera
  • Innovación Educativa y Tecnología para el Aprendizaje: Tecnológico de Monterrey

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok