• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • S

    STARWEAVER

    Generative AI for Marketing: Content, SEO & Automation

    Skills you'll gain: Marketing Automation, Generative AI Agents, Content Marketing, Marketing Effectiveness, Generative AI, MarTech, AI Personalization, Marketing Analytics, Agentic systems, Marketing, Data Ethics, Customer Communications Management, AI Workflows, Personalized Service, Multimodal Prompts, Customer experience improvement, Large Language Modeling, Governance, Prompt Engineering, Predictive Analytics

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • A

    AI CERTs

    Microsoft 365 Copilot for Marketing and Campaign Automation

    Skills you'll gain: Prompt Engineering, Marketing Automation, Personalized Campaigns, Microsoft Copilot, Prompt Engineering Tools, Marketing Operations, Marketing, Campaign Planning, Data-Driven Marketing, Campaign Management, AI Enablement, Market Intelligence, Marketing Analytics, Email Marketing, AI Personalization, Predictive Analytics, Data-Driven Decision-Making, Power BI, Business, Leadership Development

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • M

    Minnesota State University, Mankato

    Brand Positioning and Strategy

    Skills you'll gain: Competitive Analysis, Brand Strategy, Brand Marketing, Target Audience, Branding, Brand Awareness, Brand Management, Target Market, Brand Loyalty, Strategic Marketing, Market Analysis, Marketing Strategies, Value Propositions, Strategic Communication, Marketing, Marketing Strategy and Techniques, Marketing Planning, Gap Analysis, Strategic Decision-Making, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • B

    Board Infinity

    Fine-Tune Your Own LLM: LoRA, QLoRA & PEFT

    Skills you'll gain: Fine-tuning, Large Language Modeling, LLM Application, Hugging Face, Prompt Patterns, Retrieval-Augmented Generation, Prompt Engineering, Debugging, Transfer Learning, Product Support, Model Training, Model Deployment, Model Optimization, Model Evaluation, Data Transformation, Data Cleansing, Natural Language Processing, Data Validation, Memory Management

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • A

    Amazon Web Services

    Amazon Supply Chain Specialist

    Skills you'll gain: Supply Chain Systems, Reverse Logistics, Supply Chain Management, Transportation, Supply Chain, and Logistics, Supply Chain, Business Intelligence, Data Literacy, Warehouse Operations, Supply Chain Planning, Operations Management, Inventory and Warehousing, Operations, Order Delivery, Transportation Operations, Forecasting, Demand Planning, Data Analysis, Dashboard, Customer Demand Planning, Decision Intelligence

    Beginner · Professional Certificate · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Pearson

    Empirical Reasoning and Final Argument

    Skills you'll gain: Logical Reasoning, Deductive Reasoning, Critical Thinking, Research, Writing, Scientific Methods

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Microsoft

    Content Creation and Collaboration

    Skills you'll gain: Microsoft Teams, Microsoft Copilot, Communication Planning, Microsoft 365, AI powered creativity, AI literacy, Taking Meeting Minutes, Collaborative Software, Meeting Facilitation, Data Storytelling, Microsoft Outlook, Coordinating, Cross-Functional Collaboration, Business Writing, Responsible AI, Executive Presence, Workflow Management, Document Management, Project Coordination, Content Creation

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    STARWEAVER

    Paid Advertising Across 9 Social Media Platforms

    Skills you'll gain: Paid media, Target Audience, Content Performance Analysis, Advertising Campaigns, Social Media, Social Media Campaigns, Marketing Budgets, Bidding, Campaign Management, Meta Ads Manager, Social Media Strategy, Social Media Marketing, Social Media Management, Performance Reporting, Media Planning, Campaign Planning, Digital Advertising, Digital Media Strategy, Digital Marketing, Business Marketing

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • P

    Packt

    Modern Java Fundamentals & Data Structures

    Skills you'll gain: Java Programming, Java, Data Structures, Object Oriented Design, Data-oriented programming, Maintainability, Object Oriented Programming (OOP), Object-Relational Mapping, Secure Coding, Spring Boot, Numerical Analysis, Mathematical Software, Algorithms, Interoperability, Data Management, Performance Tuning, Data Validation

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • I

    Indian Institute of Technology Guwahati

    Sustainable Product Design for Engineers

    Skills you'll gain: User Research, Product Design, Sustainable Design, Product Development, UI/UX Research, Design Research, Sustainable Business, Design and Product, Industrial Design, Failure Analysis, Design Thinking, Interaction Design, Human Centered Design, Product Lifecycle Management, Design Reviews, Sustainable Development, Sustainability Reporting, Sustainability Standards, Creativity, Aesthetics

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • B

    Birla Institute of Technology & Science, Pilani

    Agile Software Processes

    Skills you'll gain: Agile Software Development, User Story, Backlogs, Agile Methodology, Agile Product Development, Agile Project Management, Scrum (Software Development), Software Engineering, Sprint Planning, Software Development Life Cycle, Scaled Agile Framework, Software Development, Sprint Retrospectives, Software Development Methodologies, Requirements Analysis, Waterfall Methodology, Continuous Integration, Test Driven Development (TDD), Scalability, Risk Management Framework

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
  • U

    University of Michigan

    Web Application Technologies and Django

    Skills you'll gain: Model View Controller, Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), HTML and CSS, Linux, Linux Commands, Application Deployment, Django (Web Framework), Cloud Deployment, Web Applications, Command-Line Interface, Web Servers, Web Development, SQL, Database Management, Python Programming, Software Installation

    4.7 stars, 1.9K reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.7 (1.9K) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
1…108109110…834

In summary, here are 10 of our most popular brand management courses

  • Generative AI for Marketing: Content, SEO & Automation: STARWEAVER
  • Microsoft 365 Copilot for Marketing and Campaign Automation: AI CERTs
  • Brand Positioning and Strategy: Minnesota State University, Mankato
  • Fine-Tune Your Own LLM: LoRA, QLoRA & PEFT: Board Infinity
  • Amazon Supply Chain Specialist: Amazon Web Services
  • Empirical Reasoning and Final Argument: Pearson
  • Content Creation and Collaboration: Microsoft
  • Paid Advertising Across 9 Social Media Platforms: STARWEAVER
  • Modern Java Fundamentals & Data Structures: Packt
  • Sustainable Product Design for Engineers: Indian Institute of Technology Guwahati

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok