• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Illinois Urbana-Champaign

    Managerial Economics and Business Analysis

    Skills you'll gain: Supply And Demand, Statistics, Market Dynamics, Business Planning, Sampling (Statistics), Financial Systems, Banking Services, Bank Regulations, Statistical Inference, Financial Policy, Banking, International Finance, Business Analytics, Probability Distribution, Descriptive Statistics, Data Analysis, Statistical Analysis, Economics, Statistical Reporting, Statistical Hypothesis Testing

    4.8 stars, 4.4K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (4.4K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • U

    University of Pennsylvania

    Fundamentals of Quantitative Modeling

    Skills you'll gain: Business Modeling, Mathematical Modeling, Regression Analysis, Statistical Modeling, Risk Analysis, Data Modeling, Business Analysis, Predictive Modeling, Forecasting, Predictive Analytics, Statistical Methods, Simulation and Simulation Software, Probability, Model Optimization, Logistic Regression, Probability Distribution, Vocabulary

    4.6 stars, 9.4K reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.6 (9.4K) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • N

    Northwestern University

    The Importance of Listening

    Skills you'll gain: Social Media Analytics, Real Time Data, Social Media Content, Data Collection, Social Media, Social Media Marketing, Big Data, Marketing Analytics, Crisis Management, Data-Driven Marketing, Analytics, Social Media Strategy, Content Strategy, Text Mining, Data-Driven Decision-Making

    4.7 stars, 1.6K reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (1.6K) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Microsoft

    Harnessing the Power of Data with Power BI

    Skills you'll gain: Power BI, Data Analysis, Extract, Transform, Load, Business Intelligence, Data Analysis Software, Business Intelligence Software, Data Integrity, Data Cleansing, Analytics, Data-Driven Decision-Making, Data Transformation, Data Collection

    4.6 stars, 2K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (2K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    IBM

    Data Visualization and Dashboards with Excel and Cognos

    Skills you'll gain: Data Storytelling, Data Presentation, Interactive Data Visualization, Data Visualization Software, Dashboard, Data Visualization, Dashboard Creation, IBM Cognos Analytics, Pivot Tables And Charts, Microsoft Excel, Tree Maps, Scatter Plots, Histogram, Business Intelligence Software, Data Analysis

    4.7 stars, 4.5K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (4.5K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    IBM

    Introduction to Cloud Computing

    Skills you'll gain: Cloud Infrastructure, Cloud Platforms, Cloud Computing, Cloud Computing Architecture, Cloud Services, Cloud Development, Cloud Deployment, Cloud Security, Cloud Technologies, Software Development, Data Storage, Infrastructure Architecture, Data Storage Technologies, Cloud Engineering, Docker (Software), Public Cloud, Containerization, Cloud-Native Computing, Cloud Standards, DevOps

    4.6 stars, 7.8K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (7.8K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • T

    Tecnológico de Monterrey

    Introducción a las redes sociales. Sus objetivos y métricas.

    Skills you'll gain: Social Media, Social Media Marketing, Social Media Strategy, Social Media Management, Social Network Analysis, Social Media Analytics, Digital Media Strategy, Media and Communications, Marketing, Global Marketing, Media Strategy, Customer Engagement, Consumer Behaviour

    4.4 stars, 2.6K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.4 (2.6K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    Sage Publications

    Channel Management and Retail Strategies

    Skills you'll gain: Retail Sales, Conflict Management, Retail Store Operations, Cross-Channel Marketing, Market Dynamics, Sales Strategy, E-Commerce, Coordinating, Market Analysis, Business-To-Consumer, Supplier Performance Management, Customer Analysis, Vendor Management, Performance Measurement, Strategic Partnership, Performance Management, Systems Analysis, Performance Analysis, Performance Improvement, Model Evaluation

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • D

    Duke University

    Data Analysis with R

    Skills you'll gain: Bayesian Statistics, Statistical Hypothesis Testing, Sampling (Statistics), Statistical Inference, Exploratory Data Analysis, Regression Analysis, R (Software), Statistical Reporting, Probability & Statistics, Probability Distribution, Statistical Analysis, Statistical Methods, Statistics, Statistical Programming, Statistical Software, Data Analysis, Probability, R Programming, Statistical Modeling, Data Visualization

    4.7 stars, 7.7K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (7.7K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • S

    Sage Publications

    Timeless Management

    Skills you'll gain: Product Marketing, Sales Strategy, Organizational Leadership, Leadership Studies, Business Transformation, Brainstorming, Change Management, Leadership, Problem Solving, Leadership Development, Organizational Change, Business Leadership, Organizational Development, Sales Management, Ideation, Innovation, Marketing Strategies, Business Management, Creative Thinking, Salesforce

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • J

    John Wiley & Sons

    Shopify Success: Managing Customers and Enhancing Experience

    Skills you'll gain: Retail Store Operations, Customer Analysis, Inventory and Warehousing, Customer Retention, Inventory Control, Order Management, Inventory Management, Order Fulfillment, Customer experience improvement, Customer Insights, AI Personalization, Order Delivery, User Research, Order Processing, Retail Management, Loyalty Programs, E-Commerce, Marketing Strategies, Digital Marketing, Business

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • G

    Google

    Build Wireframes and Low-Fidelity Prototypes

    Skills you'll gain: Storyboarding, Wireframing, Information Architecture, Figma (Design Software), User Story, User Experience Design, User Experience, Prototyping, User Interface and User Experience (UI/UX) Design, User Interface (UI), Interaction Design, Persona (User Experience), User Research, Design Elements And Principles

    4.9 stars, 9.7K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (9.7K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…106107108…559

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok