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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of California, Davis

    Optimizing a Website for Google Search

    Skills you'll gain: Search Engine Optimization, Content Optimization, Web Analytics and SEO, Keyword Research, Content Development and Management, Content Strategy, Competitive Analysis, Web Content, Content Performance Analysis, Performance Measurement, Marketing, A/B Testing, Campaign Management, Key Performance Indicators (KPIs), Client Services, Content Marketing, Web Analytics, Forecasting, Performance Reporting, Expectation Management

    4.7 stars, 1.7K reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (1.7K) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • V

    Vanderbilt University

    MATLAB Programming for Engineers and Scientists

    Skills you'll gain: Prompt Engineering, Image Analysis, Data Visualization Software, Object Oriented Programming (OOP), Algorithms, Matlab, Machine Learning Methods, Object Oriented Design, Applied Machine Learning, ChatGPT, File I/O, LLM Application, Large Language Modeling, Dimensionality Reduction, Software Engineering, Program Development, Programming Principles, Functional Design, Computer Programming, Data Analysis

    4.8 stars, 18K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (18K) · Beginner · Specialization · 3 - 6 Months

    Category: Job skills
    Job skills
    Status: Free trial
    Free trial
  • F

    Fractal Analytics

    Generative AI in User Research and Design Thinking

    Skills you'll gain: Ideation, Innovation, Design Thinking, User Research, AI powered creativity, Design Research, Generative AI, Competitive Analysis, User Experience Design, Journey Mapping, AI literacy, Human Centered Design, Data Ethics, Responsible AI, Artificial Intelligence, Problem Solving, Data Collection, Data Synthesis, Critical Thinking

    4.6 stars, 22 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (22) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Meta

    Meta Android Developer

    Skills you'll gain: React Native, Android Studio, Restful API, User Research, Version Control, GitHub, UI/UX Research, Usability Testing, Jest (JavaScript Testing Framework), Git (Version Control System), Data Structures, Kotlin, Android Jetpack, Android Development, Unix Commands, Persona (User Experience), Interaction Design, Mobile Development, Code Reusability, Javascript

    4.6 stars, 9.3K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.6 (9.3K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job ready
    Job ready
    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    Public Relations And Publicity

    Skills you'll gain: Press Releases, Content Scheduling, Prompt Engineering, LinkedIn, Search Engine Optimization, Social Media Content, Podcasting, Thought Leadership, Earned Media, Web Presence, Web Analytics and SEO, Frontend Performance, Social Media Strategy, Public Relations, Marketing Strategies, Marketing Planning, Marketing Channel, Marketing, Marketing Strategy and Techniques, Business Marketing

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Colorado System

    Data Warehousing for Business Intelligence

    Skills you'll gain: Business Intelligence, Database Design, Business Intelligence Software, Decision Support Systems, Data Warehousing, Database Development, Relational Databases, Data Modeling, Performance Measurement, Database Software, Database Management Systems, Database Management, SQL, Star Schema, Business Analytics, Dashboard, Data Governance, Data Integration, Dashboard Creation, Data Visualization

    4.5 stars, 4.1K reviews, Advanced, Specialization, 3 - 6 Months

    ★ 4.5 (4.1K) · Advanced · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • F

    Fractal Analytics

    Data Lineage & Ethical Frameworks for Responsible AI

    Skills you'll gain: Responsible AI, Data Ethics, Data Mapping, AI Integrations, Data Governance, AI Workflows, Data Pipelines, Data Transformation, Governance, Data Integrity, Data Quality, Information Assurance, Risk Modeling, Metadata Management, Automation, Data Security

    4.3 stars, 7 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.3 (7) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    Amazon Web Services

    AWS Cloud Support Associate

    Skills you'll gain: AWS Identity and Access Management (IAM), Infrastructure as Code (IaC), Command-Line Interface, Amazon CloudWatch, Identity and Access Management, AWS CloudFormation, Root Cause Analysis, Amazon DynamoDB, Customer Relationship Building, Network Troubleshooting, Amazon Web Services, Customer Relationship Management, Software Architecture, IT Automation, Cloud Computing, Technical Support and Services, Web Applications, Information Technology, Customer Service, Software Development

    4.8 stars, 6.9K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.8 (6.9K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job ready
    Job ready
  • U

    University of Michigan

    Critical Thinking and Decision Science

    Skills you'll gain: Computational Thinking, Logical Reasoning, Critical Thinking, Data Analysis, Deductive Reasoning, Mathematical Modeling, Analytical Skills, Analysis, Experimentation, Mathematics and Mathematical Modeling, Critical Thinking and Problem Solving, Data Literacy, Systems Thinking, Statistical Methods, Simulations, Predictive Modeling, Programming Principles, Decision Making, Statistical Inference, Prompt Engineering

    4.7 stars, 5K reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.7 (5K) · Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • W

    West Virginia University

    Forensic Accounting and Fraud Examination

    Skills you'll gain: Fraud detection, Auditing, Loss Prevention, Internal Controls, Financial Controls, Anomaly Detection, Financial Auditing, Cybersecurity, Financial Data, Investigation, Analytics, Specialized Accounting, Big Data, Accounting, Business Ethics, Data Mining, Accountability

    4.7 stars, 6.4K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.7 (6.4K) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    Universidad de Palermo

    Dirección y Gestión de Negocios

    Skills you'll gain: Human Capital, Human Resource Strategy, Human Resources Management and Planning, Human Resources, IT Management, Branding, Customer Relationship Management, Brand Marketing, Marketing, Enterprise Resource Planning, Talent Management, Brand Management, Business Process Management, Marketing Management, Business Process, Business Economics, Customer Relationship Management (CRM) Software, Market Dynamics, Economics, Economic Development

    4.8 stars, 3.3K reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.8 (3.3K) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • D

    DeepLearning.AI

    Natural Language Processing

    Skills you'll gain: Natural Language Processing, Supervised Learning, Transfer Learning, Recurrent Neural Networks (RNNs), Markov Model, Embeddings, Applied Machine Learning, Dimensionality Reduction, Large Language Modeling, Text Mining, Statistical Machine Learning, Artificial Neural Networks, Classification Algorithms, Data Preprocessing, Deep Learning, Tensorflow, Machine Learning Methods, Logistic Regression, Feature Engineering, Keras (Neural Network Library)

    4.6 stars, 6.2K reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.6 (6.2K) · Intermediate · Specialization · 3 - 6 Months

    Status: Top AI program
    Top AI program
    Status: Free trial
    Free trial
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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