• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • I

    IBM

    IBM Product Manager

    Skills you'll gain: AI Product Strategy, User Story, Usability Testing, Product Planning, Generative AI, New Product Development, Product Management, Product Lifecycle Management, Product Development, Innovation, Agile Software Development, Scrum (Software Development), Generative Model Architectures, Agile Methodology, Kanban Principles, Responsible AI, Backlogs, Product Strategy, Registration, Leadership

    4.7 stars, 4.6K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.7 (4.6K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job ready
    Job ready
    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Sustainable Business Enterprises

    Skills you'll gain: Sustainable Business, Sustainable Development, Corporate Sustainability, Business Planning, Product Development, Consumer Behaviour, Environmental Issue, Sustainability Reporting, Business Strategies, Enterprise Modeling, Product Design, Design Thinking, Market Research, Business Development, Communication Strategies

    4.3 stars, 146 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.3 (146) · Beginner · Course · 1 - 4 Weeks

    Category: Build toward a degree
    Build toward a degree
  • P

    Packt

    AI Product Manager Skills for Agile - AI Product Management

    Skills you'll gain: AI Product Strategy, Prompt Engineering, Product Roadmaps, Prompt Engineering Tools, Persona (User Experience), Competitive Analysis, Sprint Planning, Agile Product Development, Backlogs, Persona Development, Market Opportunities, Product Management, Product Strategy, Jira (Software), User Story, Market Analysis, Agile Methodology, Product Planning, AI Enablement, Product Requirements

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • G

    Google

    AI for Brainstorming and Planning

    Skills you'll gain: AI literacy, Product Planning, Generative AI, Artificial Intelligence, AI Personalization, Google Workspace

    4.8 stars, 1.2K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (1.2K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • G

    Goldman Sachs

    Innovation Strategy with Goldman Sachs 10,000 Women

    Skills you'll gain: Market Research, New Product Development, Product Development, Entrepreneurship, Product Planning, User Research, Product Design, Innovation, Focus Group, Ideation, Business Development, Product Testing, Logistics

    4.7 stars, 88 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (88) · Mixed · Course · 1 - 4 Weeks

    Category: Free
    Free
  • P

    Packt

    Project Management with ChatGPT - A Practical Guide

    Skills you'll gain: Prompt Engineering, Responsible AI, Prompt Patterns, ChatGPT, Multimodal Prompts, Project Management Software, Project Risk Management, Workflow Management, Project Controls, Generative AI, Risk Control, Administrative Support, Project Management, Risk Management, AI literacy, Decision Intelligence, Risk Analysis, Market Intelligence, Decision Making, Customer Service

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • B

    Board Infinity

    Multi-Agent AI Systems: Build a Team of AI Bots with CrewAI

    Skills you'll gain: AI Orchestration, AI Workflows, Generative AI Agents, LLM Application, Agentic systems, Tool Calling, Context Management, Retrieval-Augmented Generation, Data Persistence

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • X

    Xbox

    Xbox Product Manager

    Skills you'll gain: User Story, Product Planning, User Interface (UI), Competitive Analysis, Product Roadmaps, User Interface and User Experience (UI/UX) Design, Stakeholder Management, Market Research, Product Management, User Interface (UI) Design, Usability, Design Thinking, User Experience Design, Stakeholder Engagement, AI Product Strategy, Mockups, Consumer Behaviour, Usability Testing, Product Strategy, Data Analysis

    4.7 stars, 71 reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.7 (71) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Marketing Analysis and KPIs

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Market Analysis, Competitive Analysis, Marketing, Key Performance Indicators (KPIs), Market Research, Target Audience, Target Market, Dashboard, Return On Investment, Value Propositions, Smart Goals, Business Strategy, Cross-Channel Marketing, Concision, Variance Analysis, Strategic Partnership, Data Collection, Strategic Decision-Making

    4.6 stars, 86 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.6 (86) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Procurement & Sourcing Operations

    Skills you'll gain: Request for Proposal, Request For Quotation (RFQ), Strategic Sourcing, Document Management, Supplier Management, Purchasing, Procurement, Business Writing, Cost Benefit Analysis, Vendor Management, Business Communication, Market Research, Cost Management, Risk Analysis, Spreadsheet Software, Workflow Management, Financial Analysis, Data-Driven Decision-Making, Contract Compliance, Data Analysis

    3.7 stars, 27 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 3.7 (27) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • T

    Technical University of Munich (TUM)

    The Economics of Agro-Food Value Chains

    Skills you'll gain: Consumer Behaviour, Market Research, Food Quality Assurance And Control, Food and Beverage, Marketing Psychology, Research Methodologies, Surveys, Market Dynamics, Packaging and Labeling, Customer Analysis, Intellectual Property, Sustainability Standards, Innovation, Quality Assessment, Supply And Demand, Economics, Coordination

    4.5 stars, 452 reviews, Intermediate, Course, 3 - 6 Months

    ★ 4.5 (452) · Intermediate · Course · 3 - 6 Months

    Category: Preview
    Preview
  • I

    IIT Bombay

    Introduction to Business Management : Winning Externally

    Skills you'll gain: Customer Service, Advertising, Market Research, Branding, Value Propositions, Customer Relationship Building, Brand Management, Customer Relationship Management, Target Market, Marketing Communications, Logistics Management, Order Delivery, Business Marketing, Supply Chain, Logistics, Customer Analysis, Marketing, Marketing Strategies, Selling Techniques, Communication

    4.9 stars, 18 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (18) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
1…101112…469

In summary, here are 10 of our most popular market research courses

  • IBM Product Manager: IBM
  • Sustainable Business Enterprises: University of Illinois Urbana-Champaign
  • AI Product Manager Skills for Agile - AI Product Management: Packt
  • AI for Brainstorming and Planning: Google
  • Innovation Strategy with Goldman Sachs 10,000 Women: Goldman Sachs
  • Project Management with ChatGPT - A Practical Guide: Packt
  • Multi-Agent AI Systems: Build a Team of AI Bots with CrewAI: Board Infinity
  • Xbox Product Manager: Xbox
  • Marketing Analysis and KPIs: Coursera
  • Procurement & Sourcing Operations: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok