Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Skills you'll gain: AI Product Strategy, User Story, Usability Testing, Product Planning, Generative AI, New Product Development, Product Management, Product Lifecycle Management, Product Development, Innovation, Agile Software Development, Scrum (Software Development), Generative Model Architectures, Agile Methodology, Kanban Principles, Responsible AI, Backlogs, Product Strategy, Registration, Leadership
★ 4.7 (4.6K) · Beginner · Professional Certificate · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Sustainable Business, Sustainable Development, Corporate Sustainability, Business Planning, Product Development, Consumer Behaviour, Environmental Issue, Sustainability Reporting, Business Strategies, Enterprise Modeling, Product Design, Design Thinking, Market Research, Business Development, Communication Strategies
★ 4.3 (146) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AI Product Strategy, Prompt Engineering, Product Roadmaps, Prompt Engineering Tools, Persona (User Experience), Competitive Analysis, Sprint Planning, Agile Product Development, Backlogs, Persona Development, Market Opportunities, Product Management, Product Strategy, Jira (Software), User Story, Market Analysis, Agile Methodology, Product Planning, AI Enablement, Product Requirements
Intermediate · Course · 1 - 3 Months

Skills you'll gain: AI literacy, Product Planning, Generative AI, Artificial Intelligence, AI Personalization, Google Workspace
★ 4.8 (1.2K) · Beginner · Course · 1 - 4 Weeks

Goldman Sachs
Skills you'll gain: Market Research, New Product Development, Product Development, Entrepreneurship, Product Planning, User Research, Product Design, Innovation, Focus Group, Ideation, Business Development, Product Testing, Logistics
★ 4.7 (88) · Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Responsible AI, Prompt Patterns, ChatGPT, Multimodal Prompts, Project Management Software, Project Risk Management, Workflow Management, Project Controls, Generative AI, Risk Control, Administrative Support, Project Management, Risk Management, AI literacy, Decision Intelligence, Risk Analysis, Market Intelligence, Decision Making, Customer Service
Intermediate · Course · 1 - 3 Months

Board Infinity
Skills you'll gain: AI Orchestration, AI Workflows, Generative AI Agents, LLM Application, Agentic systems, Tool Calling, Context Management, Retrieval-Augmented Generation, Data Persistence
Beginner · Course · 1 - 3 Months

Xbox
Skills you'll gain: User Story, Product Planning, User Interface (UI), Competitive Analysis, Product Roadmaps, User Interface and User Experience (UI/UX) Design, Stakeholder Management, Market Research, Product Management, User Interface (UI) Design, Usability, Design Thinking, User Experience Design, Stakeholder Engagement, AI Product Strategy, Mockups, Consumer Behaviour, Usability Testing, Product Strategy, Data Analysis
★ 4.7 (71) · Beginner · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Market Analysis, Competitive Analysis, Marketing, Key Performance Indicators (KPIs), Market Research, Target Audience, Target Market, Dashboard, Return On Investment, Value Propositions, Smart Goals, Business Strategy, Cross-Channel Marketing, Concision, Variance Analysis, Strategic Partnership, Data Collection, Strategic Decision-Making
★ 4.6 (86) · Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Request for Proposal, Request For Quotation (RFQ), Strategic Sourcing, Document Management, Supplier Management, Purchasing, Procurement, Business Writing, Cost Benefit Analysis, Vendor Management, Business Communication, Market Research, Cost Management, Risk Analysis, Spreadsheet Software, Workflow Management, Financial Analysis, Data-Driven Decision-Making, Contract Compliance, Data Analysis
★ 3.7 (27) · Intermediate · Specialization · 3 - 6 Months

Technical University of Munich (TUM)
Skills you'll gain: Consumer Behaviour, Market Research, Food Quality Assurance And Control, Food and Beverage, Marketing Psychology, Research Methodologies, Surveys, Market Dynamics, Packaging and Labeling, Customer Analysis, Intellectual Property, Sustainability Standards, Innovation, Quality Assessment, Supply And Demand, Economics, Coordination
★ 4.5 (452) · Intermediate · Course · 3 - 6 Months

Skills you'll gain: Customer Service, Advertising, Market Research, Branding, Value Propositions, Customer Relationship Building, Brand Management, Customer Relationship Management, Target Market, Marketing Communications, Logistics Management, Order Delivery, Business Marketing, Supply Chain, Logistics, Customer Analysis, Marketing, Marketing Strategies, Selling Techniques, Communication
★ 4.9 (18) · Beginner · Course · 1 - 4 Weeks